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What’s Trending This Week?


india whats trending 11th may 2017

On Sunday Emmanuel Macron’s French presidential victory was announced, comfortably beating rival Marine Le Pen (to many people’s relief). He celebrated with his wife, Brigitte Macron (who has been receiving media attention due to their 25 year age gap), with his En Marche! Team and supporters on stage outside the Louvre in Paris. A fresh chapter in history (let’s hope).

Alexa Chung has been collaborating successfully with brands for while – from AG Jeans to M&S, this ‘It girl’s’ style is most definitely in demand, with many of her pieces becoming instant sell-outs. So, as I’m sure you can expect, the model/fashion icon/designer/presenter/contributing editor’s to Vogue (and so much more) next venture to create her own eponymous label has been a highly-anticipated reveal by the fashion pack. This week Chung revealed her logo, Alexachung, and released a short film entitled ‘Dressage’ that, “is a tongue-in-cheek celebration of the dedication, precision, skill and determination needed to develop and create something aesthetically pleasing,” explained Chung, “coupled with the feeling that you could spend endless amounts of time trying to create something that means a lot to you, hoping that some might appreciate it. Beauty is in the eye of the beholder. I guess itʼs supposed to be funny.”  The film depicts Chung (in immaculate riding attire, what else?) greeting her horse and performing a brief sequence to reveal the logo stamped out in the sand beneath. Her first solo design project will be unveiled on May 31, both on her own website and Style.com. To up the PR even further, Chung is starring on this month’s Vogue dressed in predominantly Alexachung – and, in my opinion, the shots look incredible. “This is a moment in my life where I felt I could dedicate all my attention in one direction, the model-turned-designer told Vogue’s fashion features editor, Ellie Pithers, about her timing in the accompanying interview. “Age has something to do with it… I’m young enough and excited enough to start something new, but old enough to have learnt a bit. And confident enough to think I could pull it off.” I cannot wait (let’s just hope the price points aren’t too high…).

For anyone has been waiting in Hilfiger-fuelled anticipation, it was revealed this week that Tommy X Gigi will be sticking around for a few more seasons. Tommy Hilfiger has announced they are to design another two collections for their collective label; “Gigi is a force in the fashion industry and the ultimate Tommy Girl,” enthused Tommy Hilfiger. “Her positive, down-to-earth energy, and cool, effortless style continue to captivate her audiences around the world. I have loved designing the Tommy X Gigi collections with her and I look forward to continuing our partnership for another year.” “The Tommy X Gigi collaborative collections and our Tommy Now see-now, buy-now global runway platform are driving the strong momentum behind Tommy Hilfiger Womenswear,” said Daniel Grieder, CEO of Tommy Hilfiger Global and its owner, PVH Europe, who added that “the results continue to exceed expectations in every area of our business – from engagement with new audiences to increases in social media and press visibility to double digit sales growth for two consecutive seasons”.

On Friday Anna Wintour (no introduction needed) collected her Damehood from the Queen at Buckingham Palace, attending the momentous event with her – newly engaged – daughter Bee Schaffer.

It was announced this week that Roberto Cavalli has a newly appointed creative director, Paul Surridge – a British designer whose CV includes studying at Central Saint Martins and positions at Calvin Klein, Burberry, Jil Sander, Z Zegana and Acne Studios. His role will see him take responsibility for “all of the group’s brands and for all creative functions”, showcasing his first collection in September at Milan Fashion Week. “I am honoured and proud to carry forward the legacy of this extraordinary Italian house,” said Surridge. “This is a unique opportunity to contribute a new chapter to the Roberto Cavalli universe, which positively celebrates the beauty, sensuality and power of women. It is my intention to show the passion I share for the codes and vision on which Roberto Cavalli built his brand while celebrating the excellence of Italian craftsmanship.”

Aquazzura has launched a new collaborative five-piece collection with interiors brand de Gournay, exclusively available at Matchesfashion.com from May 11. Modelled by Arizona Muse, the capsule collection centres around a hand-painted (by de Gournay) pink tropical design that covers the array of heeled, flat and platform shoes.  Edgardo Osorio, founder and creative director at Aquazzura, spoke to Vogue about the creative collaboration: “I always admired de Gournay’s precious techniques and deep sense of artistry. The maison creates pieces which seem to have real soul and that’s exactly the same approach that I have to design. Being a great fan of the fabrics and wallpaper company, I was deeply fascinated by the idea that women could wear luxurious shoes reflecting the same beauty of de Gournay interiors. The imaginary jungle we designed is an exotic, decadent dream full of animals and plants, preciously detailed and hand-painted, timeless and extremely modern at the same time.” Prices start high at £357 – however these stunning pieces can be (almost too) easily justified.

By India Hunnikin

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