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Top Tips For Fashion Success


Here to inform and help you succeed with your fashion business today.

 27 sept header

Newsletter 27th September 2017


Dear all,

27 sept product dev quoteAs the light shines brightly on the latest SS18 designs coming out of Paris there is no better time to explain how the design process and product development works. Inspired garment design needs so much more consideration than a great cut or silhouette. Design Consultant, Gabby Shiner-Hill explains: “You must consider the price of fabrics, patterns and grading, samples, shipping, labels, trims and packaging before you actually get to the cost of the garment.  The way you aim to sell will also determine the overall budget you need in place and also the cost price of your garment.”

Gabby is full of top tips and in her workshop she passes on gems of industry advice that a designer will need to know: ‘What is product development? ‘MOQ, CMT, CIF – confused by all the acronyms? Come and find out what they mean!”What’s a tech pack? And much more. Gabby’s The Design Process and Product Development’ workshop takes place at FashionCapital HQ in Haringey North London next Tuesday 3rd October. To find out more and book a place please contact Jenni jenni@fashion-enter.com




Catch Up With Us in Newcastle

If you are based up North and in need of some invaluable industry advice from experienced experts then our next Trunk Show stop in Newcastle on Thursday 19th October could be just for you!

20 sept FC Trunkshow sponsored by Sage

The ‘How To Succeed in Fashion Today’ Trunk Show is a four-hour seminar and covers:

+How to ethically source the right UK manufacturer for your brand

+How to make your brand a success

+How to manage your finances- get it right first time!

+Fabric Appreciation

+What does quality really mean?

+How to create your own successful PR

Headline sponsors Sage will introduce the importance of managing finances effectively (but simply) for new business start-ups; an area many creatives struggle with when embarking on their own business.

Click here for more information and tickets.




First FC Fashion Meet-Up

This Thursday 28th September marks the first of our informal drinks & networking Fashion Meet-up events. Starting from 5pm one of the most influential names in British fashion today, Caren Downie (former Buying Director Topshop, ASOS and Finery) will be offering her industry expertise to emerging brands on what makes a successful collection and what buyers are looking for. This event is free and we already have a good number of attendees so please RSVP to Jenni to confirm your place. jenni@fashion-enter.com

6 sept fashion meet up





FTA Open Day for Technical Fashion Skills

For those of you thinking about a career in the production side of fashion then please come along to our Fashion Technology Academy Open Day on the 10th October 10am – 12pm. Find out if we have a course that’s right for you.

27 sept open day 10th oct




Congratulations Ocular

On the topic of Caren Downie – we wanted to say a big congratulations on Caren’s latest venture into eyewear: Ocular showcased recently at The Truman Brewery in East London and Jenny popped by to try on the merchandise. https://www.oculareyewear.com/

27 sept ocular jenny caren

27 sept ocular




ASOS.com Two-Day Conference

27 sept asos meeting

Our CEO Jenny Holloway is attending the ASOS.com two-day conference where she will be speaking to 137 brands! Here is an image of Simon Platt, Sourcing Director of ASOS.com opening the event with his talk on ethical and sustainable sourcing.

27 sept simon asos




Haringey: The Next Chapter and the EEF Meeting

Last week Jenny’s diary included a panel discussion at Haringey: The Next Chapter, where she discussed the real impact of her business on the local area and future development plans were divulged. As well as a two-day “Away Day” with EEF (The Manufacturers’ Organisation) where the main topic centred on Brexit and its effect on the manufacturing industry.



Video of the Week

Introducing Michaela Jedinak – Michaela designs dresses with varied body shapes in mind. Unlike many designers she offers a choice of styles and cuts to suit every body type.

“My collections are produced at Fashion Enter in London, they are a rare jewel in the fashion industry that provide me with the highest quality of craftsmanship and obsessive attention to detail which my customers have come to recognize and love.”

27 sept michaela video

To see Michaela and her garments being made at the Fashion Enter Fashion Studio click here.




Fabric Swatch of the Week27 sept fabric swatch

Did you notice all the broad stripes in use at the recent London Fashion Week SS18 collections? We did! And fortunately we have just the fabric to recreate the striking look, a multi-coloured thick stripe available via the FCFabricStudio at £4 a metre.






This Week on FashionCapital.co.uk

The Big Brand Rip Off – here is a story we encourage all start-up brands to read. Plagiarism, unfortunately, is rife in the industry and here is a blatant example by a well-established brand. Get informed and prevent this from happening to you.

Katie Farley takes a look at the ‘throwback’ trends from the big brands in Milan, the reappearance of the 90’s supermodels at Versace cemented the mood for nostalgia.

And we introduce October’s ‘Best of Britannia’ event, Fashion Enter will be on stands 58 – 60 this show champions beautifully made British brands and manufacturing on the 12th & 13th October and is well worth a visit.

13 sept BOB London A5 Flyer




Boutique Pick of the Week

Looking for a bit of French style without the ohh la la price tag? How about this reversible satin bomber jacket from French brand IKKS. Embroidered on one side and plain on the other this jacket can easily mix and match or become a statement item in its own right. Available on IKKS.com retailing at £205-

27 sept boutique pick

Until next time, have a great week.

The Team at www.fashioncapital.co.uk


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