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Newsletter 17th August 2016
Dear all,
A big well done and congratulations to Team GB for their remarkable performance at the Olympics, we have all been gripped at FashionCapital HQ and this positive news for Great Britain is just what the country needs right now.
Olympians are not the only ones going for gold. We are pleased to be working alongside British television personality, June Sarpong MBE on her brand Ldny designed by Daniella Helayel and in partnership with the United Nations Trust Fund to end violence against women.
 On Monday June held a screening day with CEO Jenny Holloway at Fashion Enter (pictured right) for apprenticeship applicants for her exciting and ethical brand. Hundreds of hopefuls applied for the role and 50 were selected to take through to the first stage interviews. Filmed by AOL, June was clearly impressed and said each and every person brought something to the table and if she could she would hire everyone! The 50 the applicants were shortlisted to 11, which will be attending a second interview today. We wish them the best of luck and will announce the lucky five in due course.
 Theodora (left) one of the 11 candidates to go through to the final interview commented:
“This is an amazing opportunity and I feel blessed to be a part of it, I feel if I was granted this opportunity it would allow me to show all my talents and I would flourish working along side June because she’s such an inspiration. This would mean a lot to me as I’ve come such a long way since I left university and given the opportunity to work as an apprentice would be so amazing to contribute my fashion experience and everything I’ve learnt over the years.
“Fashion Enter have been great at supporting me with my dreams, when I came to fashion Enter I was feeling very deflated and almost of the verge of giving up after getting my samples stolen but I was advised and motivated. I was given a bursary to do the Sewing Level 1 this really helped me because I learnt about fashion production how to put clothes together and after the course I now know nothing or no one is going to stop me, sometimes you just need someone to believe in your dream in order for it to live… Fashion Enter did that!”
Collaboration with Best of Britannia
 And that’s not all, Best of Britannia (BOB) is proud to announce that June Sarpong will join the London 2016 event as an ambassador. Best of Britannia is a celebration of British brands and a place to buy the very best British-made apparel, footwear, accessories, jewellery and more.
June will launch her Ldny collection produced by not-for-profit company Fashion Enter at the event. June comments: “I am delighted to be an Ambassador for Best of Britannia and to be utilising its platform to launch Ldny, my new fashion social enterprise. The ethos of Ldny is to empower and inspire through the power of fashion. We are also proud to be working with Fashion Enter. All of these elements are what makes our partnership with BOB a match with Made in Britain.”
Jenny Holloway, CEO of Fashion Enter – will be setting up shop at BOB, pattern-cutting and machining Ldny product at the show itself – says: “Over the last two years we have watched Best of Britannia grow tremendously in terms of exhibitors and footfall, so naturally we are excited to be collaborating this year. It’s even more special for us as we are working with the fabulous June Sarpong MBE who will be launching her beautiful collection. It’s time for the country to fully support the makers of the nation.”
Best of Britannia takes place at Bloomsbury Square from September 30th to October 2nd 2016.
Advertising On FashionCapital
With traffic and subscribers on the up alongside our highly active social media pages more advertising enquiries have been coming in. As a result the team have created an informative Media Pack listing the options available across the site. For advertising enquiries please contact: advertising@fashioncapital.co.uk
 What a Waste of Space
Isn’t it alarming that the latest figures reveal at least 10% of high street stores across the UK remain empty due to rising property costs and the growth of online shopping? As many of our members know we have provided selling opportunities for up and coming designers by hosting pop-up boutiques in empty premises in London and other locations across the country. However, we have been severely stung by one council. Jenny Holloway states: “How heart breaking. All that prime retail space and all those highly talented designers that need exposure. Surely councils could be networking with regional designers to offer affordable space? However, that said one place I would never ever open a boutique is Bath.”
To find out why and read about what happened click here
 Jenny to Become ABC Awards External Moderator
Jenny comments: “I am honoured to be asked to be an External Moderator with the ABC Awards. At the Fashion Technology Academy we work to the highest possible standards of education at all times so it’s a real compliment to the entire teaching team to know that our internal quality assurance work is of a high standard to attract being an EV. Onwards and upwards!”
Graduates Playing Catch Up With Apprentices
Find out why we think apprenticeships provide solid career credentials and read how Lily and Iga (right), apprentices trained by us for New Look, are now firmly on that fashion career ladder. Click here to read the full article.
Open Factory Video
Many thanks to those that attended our Open Factory day, which we hope you found interesting and informative. A big thank-you to Creative Skillset, CAPITB and J.P. Morgan for organizing and supporting this event. Here is a video via Vimeo.com from the day, click here
Coming Soon Video Tutorials
We have just started filming a series of informative tutorials and will be posting the first two on YouTube next week. In the first video we demonstrate how to set up and use a sewing machine and for the second viewers can find out how to make this gorgeous tote bag.
Visit FashionCapital on YouTube here
If you would like to see a video demonstration on a specific technique then please get in touch we are open your ideas and suggestions. Please contact: Rebekah@fashion-enter.com
FashionCapital On Pinterest
Rebekah has been busy creating Pinterest boards which includes some sneak peek images and behind the scene action at FashionCapital HQ and various fashion events.
Click here to follow
FashionCapital Social Media
Our social media pages are buzzing, we love to hear what the public has to say so do join and interact!
    
Fabric Swatch of the Week
Zesty, Zingy and on-trend! This is the mid-weight cotton we used to create the tote bag in our video tutorial. Comprised of 98% Cotton with 2% Elastane gives a one-way stretch and a smooth finish to the touch.
To view and buy online go to: www.fcfabricstudio.com
This Week on FashionCapital…
The British Fashion Awards have been rebranded as The Fashion Awards and will reach out to the global fashion community alongside those based in Britain. Shivanee Tailor looks at the essential need for up-cycling and transforming the industry from a linear to a circular model. Economists are predicting a UK recession by Christmas, however they can be wrong, FashionCapital questions the need to remain positive and forward thinking in turbulent times. And this week in Trends we highlight a modern twist on tie-dye as numerous styles come through in the Resort and SS17 collections.
Boutique Pick of the Week
We’ve gone all Team GB here at HQ and in the spirit of the Games we have picked out these Team GB training leggings. Perfect for running, cycling and fitness training, designed in collaboration with Stella McCartney they arrive with designer credentials too.
Team GB Leggings by Adidas & Stella McCartney £39.95
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