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FC Newsletter – 21st Jan 15 – Fashion on Film


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 21 jan newsletter header


Dear all,

We’re asking all FashionCapital readers to complete a short survey, each week 5 users that complete the survey will be in with the chance of winning a Made in Britain dress!  Our users are important to us, we want to find out who you are so we can ensure the FashionCapital.co.uk experience is the best it can be. The FashionCapital feedback survey is now live be sure to enter for the opportunity to win a dress! 

21 jan Enter to win


Click here to link to the FashionCapital Online survey


Apprenticeship Post of the Week

Hobbs Junior Garment Technologist

Hobbs has grown from a small yet sought-after shoe label to a global brand synonymous with the best of British design. Fusing Britain’s reverence for tradition and its tradition for irreverence, Hobbs takes a chic, pragmatic approach to dressing.

This appointment supports the Senior Garment Technologist in the delivery of the technical excellence and premium product quality.

In order to deliver a challenging business plan, there is a need to ensure sound succession planning of the Quality Assurance team, the Junior Garment Technologist assists senior members to constantly challenge and improve product quality, whilst learning about innovation in product engineering and manufacturing to deliver efficiencies and solutions directly at source with Supplier/Manufacturers.

To view more information on this post please click here.


Fashion and Textiles Level 2 Apprenticeship

21 jan east end manufacturing

A new Level 2 Apprenticeship post has just come in for East End Manufacturing, London. The salary is subject to age and the hours are 4 days per week and 1 day training.

Essentially, this role requires a flexible and pro-active candidate able to work on a variety of tasks within their duties and responsibilities whilst working with an attention to detail to a professional standard.

To apply please email admin@caramelrock.com or go to www.caramelrock.com for more information.


Digital Marketing Services for your Brand


What can we can offer?

Web videos

Live Events

Business videos

Product shots

2D / 3D Animations

3D modelling / model making

Some Flash special effects including interactive animation. 

Software used:


After Effects

Final Cut



Garage Band


The Process

1.     Pre-production – meeting with the client to discuss initial ideas, concept and budget

2.     Production – Once the final brief is agreed filming on or off set takes place

3.     Post production – editing, creating graphics, voiceovers

4.     Review – footage sent to client for feedback and review

5.     Final – amendments made

6.     Delivery – Video sent to client in requested file size and format

Please note costs can vary dependent on brief

Filming rates:

Note: half day rate = maximum four hours, after which becomes full day rate = maximum eight hours

* Prices quoted exclude travel expenses

Camera operator with HD Camera kit £250 plus vat per half day – £375 plus vat full day

Price includes:

  • Professional Camera Operator for a day
  • HD Camera Kit with pro camera tripod
  • Camera Operator w/ HD Camera & Lighting kit: £300 plus vat per half day; £400 plus vat per full day.


–       Additional service: on location lighting equipment, microphones etc: £100 plus vat

Video editing, post production service and animation rates will be discussed on a project by project basis

Contact: info@fashion-enter.com  0208 809 3311


Calling All Budding Journalists!21 jan show journalism

We are looking for budding journalists with a flair for writing and a passion for the fashion industry. From interviews and personal opinion pieces to reviews and trend reports, if you are interested in becoming the next Hilary Alexander or Colin McDowell then we would like to hear from you. This is the perfect opportunity for you to get on the inside track with show reviews and press events as well as push your name, and work out there!

Please check out our recent articles from London Collections: Men AW15 for the tone of show reviews and trend reports: https://www.fashioncapital.co.uk/industry/trends

Please submit examples of your work to: jojo@fashioncapital.co.uk


Kay from Raspberry Leaf

This week we are focusing on Kay from Raspberry Leaf, an up and coming maternity fashion label.

Raspberry Leaf is a maternity womenswear brand, completely manufactured in Britain, and the child of fashion designer, Kay Hannaford.

21 jan raspberry leaf

Kay created brand, Raspberry Leaf after noticing a lack of style options in the maternity market. Believing a women’s style is something she shouldn’t have to compromise during her 9-months of pregnancy and the beauty of the female form when pregnant, Kay aspired to create pieces women would love to wear both before and when expecting.

Raspberry Leaf is manufactured at The Fashion Studio and combines the quality of Made in Britain manufacturing with staple fashion pieces.

Launching soon, you can get up to date on news from Raspberry Leaf by clicking here. 

“Our first order from Fashion Enter is almost ready and the Raspberry Leaf website is only a few weeks from launching. Very exciting stuff! I can’t wait to get things going and start adding to the collection!” Kay, Raspberry Leaf

“After almost a year of meticulous business planning, we are absolutely delighted that Kay will be launching her label next week for expecting-mothers! When Kay came to us with her seedling of an idea, we were really enthusiastic because of her specific niche in the market. During this time, Kay herself is now pregnant, so we consistently have a model to try on garments for that perfect fit. Congratulations Kay, you deserve your success!”  Jenny Holloway, Fashion Enter


Introducing Terence Waeland21 jan photo ID2 terry

Terence Waeland (pictured right) is an award-winning travel photographer with over 30 years’ experience. His photographic work reflects his commercial background as a graphic designer, after starting his working life organising special interest travel to Russia and the former Soviet Republic, Terence Waeland’s interest in photographing exotic locations soon burgeoned.

After many years of concentrating on design for print and websites (with a dash of illustration, to keep his hand in), Terence made a conscious decision to incorporate more of his personal photography into his work. “I realised I had a valuable resource of travel images, some of which were being licensed through photo libraries worldwide, that I felt was somewhat under-used,” he says. Initially publishing a series of photography books based on a sequence of specific themes, Terence then began creating a series of striking posters and canvasses.

Looking further ahead once more, Terence is now planning to work collaboratively with FashionCapital.co.uk on some fashion shoots, with a particular emphasis on teenage styling. “I have some ideas which could offer a fresh approach to this type of photography.” In other words, we anticipate yet another new event on the horizon!

Jenny Holloway commented: We look forward to creating photography that is totally new and inspiring for fashion with Terry. Fashion is now so image focused that we want to break new ground and be innovative for a new generation of our fashion designers members on fashioncapital.co.uk!”

21 jan photo ID2

Check out Terence’s full bio on FashionCapital by clicking here


Think Pink – London Early Years Foundation

21 jan leyf logo

The London Early Years Foundation (LEYF) is a family of over 30 community nurseries across London. The LEYF team work with communities and parents to enrich and extend children’s learning, so that each child is the best they can be.By supporting the next generation of people who will shape our world to become healthy, happy adults, LEYF are changing the world one child at a time.

Social Business Trust  (SBT) has supported LEYF since 2010 with grants and generous in-kind business support and it’s through the SBT that Fashion Enter and LEYF forged a relationship. Fashion Enter now produces all the pink aprons and toweling overshoes for the LEYF staff – as you can see here modeled beautifully.

21 jan leyf team pink


Grading Prices & Terms & Conditions Update

The Terms & Conditions for those using Fashion Enter’s services have been updated, the mentoring package has been reviewed with a legally binding contract that can be found in Appendix 1 that must be signed the mentor, mentee and mentoring provider (Fashion Enter Ltd). If you are a member a copy of the new Terms & Conditions can be sent by request.

Grading costs have also been updated and are now dependent on number of pieces.

Grading Price Changes:

1-5 pieces            £20 per grade

6-12 pieces          £25 per grade

13-20 Pieces        £30 per grade

20 Pieces +          Price on request on seeing the garment


Teach Too – Industry Focused Tuition

teach too long

On Monday 19th January Teach Too held a seminar held at UCL, London, to explore the second phase concept via a selection of guest speakers including our own CEO Jenny Holloway. The Teach Too team introduced ways to get involved and set out the next phase of the programme including the new call for proposals for projects that demonstrate Teach Too in STEM subjects, mathematics, service and emerging sectors for 2015.

Professor Chris Husbands, Director of the IOE said:

“I am delighted that the Teach Too Development Programme has been given funding for a second phase. It is vital that education and industry work together so that young people and adults are better prepared to enter the world of work and to continue developing their skills within employment. We must recognise the knowledge, skills and enthusiasm that all employees can bring to business productivity and development, and the vital contribution experienced industrial practitioners can make to vocational education and training. Teach Too will continue to develop and draw on good practice in vocational education so as support improved outcomes for employers, learners both in employment and working towards it, and for learning providers too.”

If you would like to know more about Teach Too and their innovative programme please visit: http://teachtoo.org

The prospectus and application form are also available via the website.


Apprenticeship Training Term Dates

The term dates for apprenticeship training are as follows: 

Breaks/ Assessment

First day of break/holiday

Last day of break /holiday

Return to training week commencing

Spring half term

Mon 16th Feb

Fri 20th Feb

Mon 23rd Feb


Mon 30th March

Fri 11th Apr

Mon 13th Apr

Summer half term

Mon 25thMay

Fri 29th May

Mon 1st Jun





Autumn half term









This Week on FashionCapital.co.ukgetting a job

The Business Advice section has been generating a lot of interest this week, particularly with our guest article from TextMaster and their informative piece on ‘Digital Fashion Trends in 2015’. This has been followed up with Open Reply Partners, Paulo Bernini and Julian Douch, explaining that the customer is at the heart of all digital strategy and explain why for the most digitally excellent brands, it’s all about me-commerce. Elsewhere, India Hunnikin looks at ‘What is Trending Now’ on the World Wide Web and JoJo Iles discusses employability and the ‘soft skills’ gap, an issue that the education team at Fashion Enter have taken on board and will address with their new Employability Skills course.


Boutique Pick of the Week

21 jan boutique pickBritish designer Julia Gash is making a donation for Medecins Sans Frontieres through her cool and collectible African-inspired tote bag collection: ‘Things I Know About Africa’ in order to help fight Ebola.

Julia is the chief designer of Sheffield-based eco-bag brand Talented and has designed a series of tote bags using African-inspired fabric and include positive and interesting facts about the continent such as the number of elephants that live in Africa or the number of languages spoken. The bags are made in England and are printed at Julia’s own eco-print factory in Sheffield, England.

After she created the collection, she recognized that Ebola is affecting more and more people and so she decided to donate all her design commission to a charity that her business also makes bags for and which is at the forefront of fighting the disease in Africa: Medecins San Frontieres.


Until next time, have a great week,

All the team at Fashion Capital.




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