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Profile Fashion Event – 10th Anniversary


This year Profile was held at One Marylebone, 1 Marylebone Road, London NW1 4AQ and showcased 20 exciting designers.


Launched in 2001 Profile has each year promoted 100s of designers to press, buyers, stylists and the generic fashion industry working closely with a host of retailers and etailers such as Debenhams, Topshop, Hobbs, asos.com and House of Fraser.

Profile update!

Following the success of Profile 2011 we are delighted that ten designers have been selected to attend and showcase at the Shanghai Fashion Week in March 2012. We had an esteemed delegation from Shanghai Fashion Week Organisation, Shanghai International Fashion Centre and Shanghai Garment Trade Association

The ten designers who have been selected will be notified when final terms and conditions have been concluded between Fashion Enter and Shanghai

Jenny Holloway commented ‘I knew this was the best Profile to date and I was immensely proud of the designers showcasing. This new collaboration with China is excellent and will facilitate trade for both countries. Onwards and Upwards ladies and gents!’

Profile 2011

Lauren Goodger and some of the UK’s hottest new design talent took to the catwalk on 10th November to mark the 10th anniversary of the Profile fashion show at One Marylebone.


Rachal Antonio

20 designers across ladies, men’s and accessories showcased their S/S 12 collections to a guest list of press and buyers from asos, Topshop, Debenhams, House of Fraser, NottingChic and many more.

The event also marked the launch of Lauren Goodger’s debut collection Lauren’s Way; an all pink, couture range of red  carpet dresses. Lauren explained ‘I was inspired by Grecian looks so you’ll see one shoulder designs and toga style pieces. I wanted to design a range that will get girls compliments.’


Lauren Goodger

This year Profile was both a trade and a consumer event with a selection of designers able to sell their designs to the public. The consumer section was a mixture of eclectic designs to buy from new designers Magenta 8, Tobi Hannah, Bad London, Love Emile and Tina Lobindi, Lauren’s Way pop up shop selling her clothing line and beauty products, free massages and beauty treatments by Sandall Sanctuary and cupcakes by Pakes.

Press, buyers and VIPs were then able to review the collections of the carefully selected designers showcasing in the trade event. This year Profile was filled with talent, with each designer showing exceptional creativity and innovation with their designs. Kelly Love exuded old world glamour and femininity with her luxurious fabrics and precise tailoring, Rebecca Torres, who is already a best seller on asos.com with her label Torres, really stood out with her dynamic shapes and strong colour palette and jewellery designer Marina Prokopiva accessorised Simon Wang’s contemporary collection on the catwalk with her colourful and decorative pieces of wearable art.

Just a quick email to say thank you so much for last week’s show!  I made so many contacts and was so please with how everything looked (particularly the catwalk; really great models, I felt very lucky!).  Thanks also for the mannequin – luckily she stayed in one piece and it made such a difference to my stand.  I’m keeping an eye on all the press coverage, and have had some good emails and calls over the past week, so even busier than before the show. Hope you’ve had a chance to relax since then, and thanks again, brilliant all round!‘ Rachel Antonio


Kelly Love 




Simon Wang accessorised by Marina Prokopiva

Director Jenny Holloway commented, ‘The 10 year anniversary event of Profile was the best yet. The standard of designers were superb and has attracted the eye of many buyers who attended. Profile is a real celebration of new and emerging quality designer talent. Congratulations to all involved’


Vjera Vilicnik accessorised by Cait Jewellery

The Menswear Award with Debenhams was also announced by Menswear Design Manager at Debenhams Julian Fuller. The four semi finalists – Aether Vesture, 1 of 1 Design, PostHuman Wardrobe and TOT showcased their collections and the two winners were announced at the Evening Gala. The winners, TOT and PostHuman Wardrobe will now have their 8 piece collections sold in two flagship Debenhams stores next year.

TOT commented after winning – ‘I cannot express how happy I am feeling right now and am so excited to see my designs in the UK in Debenhams next year. All my hard work has finally paid off and I would like to thank FashionCapital and Debenhams for their support and help along with my family and friends.’



Fashion Capital would like to thank all of our sponsors who helped support Profile and ensure it was the success it was. Thank you to Fashion Hub, Style Chic, Remploy, Kirens, Debenhams, Lauren’s Way, The Liberty Shopping Centre, AMCK Models, Lenis Model Management, New Look, MO SAIQUE, Suite FA, Joseph Koniak, Academy of Freelance Make up, Sandell Sanctury, Chocart London  and Pakes



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