Balmain 4 H&M
This autumn it will be elbows at dawn for the next designer / H&M collection. Each year H&M collaborates with a top-end designer to produce an affordable and highly sought-after range. This autumn it will be the turn of Parisian fashion house Balmain. Under the creative directorship of Olivier Rousteing, the brand recently unveiled the first pieces of the collection on the red carpet of The Billboard Music Awards, with Kendall Jenner and Jourdan Dunn both wearing pieces from the range.
Olivier Rousteing comments: “I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it”.
The collaborative range will feature clothing and accessories for both men and women and will be available from 5 November in around 250 stores worldwide and online at hm.com.