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Green is the Only Way Forward

17-01-2017   


ethical event berlin jan 17Opening today, 17th January 2017, Greenshowroom and the Ethical Fashion Show Berlin are offering an expanded product offer due to high demand.Greenshowroom now has a 20% greater surface area and 15% more labels than before. The Ethical Fashion Show Berlin with 138 represented labels has also expanded its presentation surface area: selected collections are now showcased on the upper and lower floors and also in the Club of the Postbahnhof for the first time. A total of 178 labels ensure a new exhibitor record and a fully booked trade fair partnership.

The expanded offer at the Club has been made possible by moving the fashion show programme to the neighbouring Energieforum. The new location for the two shows “Salonshow” and “Ethical Fashion on Stage” can be reached in just three minutes on foot from the Postbahnhof. 

“For more than five years, we have actively taken part in Berlin Fashion Week with our two trade fairs Greenshowroom and Ethical Fashion Show Berlin. The development trajectory has headed in only one direction ever since: upwards. Last time, the Postbahnhof was almost fully booked. This is why we have expanded the exhibition space to include the Club for winter 2017. With the Energie Forum, we will also gain an attractive catwalk location. We look forward to another positive reception from the exhibiting labels and a fantastic range”, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.

Selected exhibitors at both trade fairs will also present design innovations that are characterised especially by resource efficiency, slowness and recyclability. More in-depth information will be provided at the panel discussion entitled: “Save the sea:
the issue of textile shedding into water bodies”.
The three-day programme of talks will also offer visitors the opportunity to inform themselves about current market developments and enter into discussions with fashion and sustainability experts.

A “Patch-Work Customising Station” will also be set up in the Club in collaboration with Sportswear International and the denim artists at Balagans. Visitors are invited to bring their jeans and have them transformed into a new design.

With PrePeek, the event organisers of the trade fair have established a campaign whereby the exhibitor will gain a direct channel of communication to the end consumer. Bloggers and influencers will select collection pieces from participating labels, showcase them in photo shoots and write reports about them. The collaborating partner in this promotion is Kleiderei from Hamburg with support from Weleda.

Professional and amateur photographers, journalists and bloggers are being called to take part in a photo competition during the three days of the trade fair. Whether of people, the hustle and bustle of the trade fair or the fashion shows, photos can be posted on the Facebook pages of the two trade fairs tagged with #myfairpic, #greenshowroom and #EFSB. An expert jury will choose their favourite photo from all the posted photos. There is also a prize for the photo that attracts the most likes on the Internet. The two winners will each receive an edition of the book “Fashion Made Fair” and a voucher from Kleiderei.

Greenshowroom and the Ethical Fashion Show Berlin, Postbahnhof Berlin Straße der Pariser Kommune 8, 10243 Berlin. From 17th – 19th January 2017

www.greenshowroom.com  

www.ethicalfashionshowberlin.com

 

Related articles:

MATERIAL WORLD – What On Earth Are You Wearing

Up-Cycling Needs to be the Future for the Fashion Industry

FC Meets Tamsin Lejeune, CEO of The Ethical Fashion Forum & Mysource

 




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