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Now On: Hair by Sam McKnight


 hair vogues

Some of Sam’s Vogue covers

Notching up no less than 190 Vogue covers, Sam McKnight has certainly carved his niche as a leading session stylist. He has worked with numerous top models from Cindy Crawford to Kendall Jenner, actresses and musicians from Tilda Swinton to Madonna, photographers Nick Knight to Mario Testino, and even royalty, most famously persuading Princess Diana to crop her hair short.

Hair dressing room Peter MacDiarmid

Backstage set image by Peter MacDiarmid

So what’s his secret? Sam comments: “I really want to be there, I really want to make it happen and I love being a part of a team,” and he has certainly worked with some winning teams over the years. His creativity combined with his relaxed, easy manner has made him ‘most wanted’ when working on photographic shoots or backstage at designer shows.

hair 3 diana

With Princess Diana

Hair Sam  Linda Evangelista and Jesse

Sam with Jesse the chimp and Linda Evangelista 

The longevity of his career has granted him with a formidable archive of work; magazine covers, glossy editorial tear sheets, advertising campaigns and designer shows. Adding a personal touch to the exhibition Sam includes candid backstage shots, polaroid’s, handwritten messages, backstage passes, wigs and hairpieces. Imagery is combined with styled mannequins, video and backstage sets.

hair 1 hair 5

It all began in a London salon called Molten Brown, Vogue used to book hair stylists directly from the salon and Sam got introduced to the world of fashion editorial very early on. A few years down the line he decided that he much preferred being on set as opposed to the salon so in 1980 Sam took the plunge, he left the salon to pursue a session styling career and, at the time, was probably one of the first to do so.

hair chanel mannequins

Chanel mannequins

While the exhibition features Sam’s wigs, extensions, pins and prep he admits that the magic really happens when the model is on set and he can see how she moves, the lighting, the mood – it’s at this point that Sam’s creative expertise comes in. As he says: “I call it done/undone,” where the hair is loosened up and given that editorial feel.

Hair sam mannequins Peter MacDiarmid-2

Sam with his Vivienne Westwood mannequins image by Peter MacDiarmid

When models work with Sam, you can see that they are in heaven. They know that they are going to be goddesses in ten minutes, after he has worked his magic.’ – Vivienne Westwood

hair sam on film

Sam on film

For those with a love of fashion or hair, or both, the exhibition marks the first to contextualise the wider cultural significance the role of the session stylist within fashion. Hair by Sam McKnight is on now until 12th March 2017 at Somerset House.

Hair Patrick Demarchelier the Cond Nast Publications Ltd

Kate Moss by Patrick Demarchelier courtesy of Conde Nast Publications Ltd

To coincide with the exhibition an accompanying publication is available, with texts by Tim Blanks, Alexander Fury, Amanda Harlech, Nick Knight, Camilla Morton, Anna-Marie Solowij, Jerry Stafford, commentary by Sam McKnight and images that span his entire career. A unique reference and a must for those that adore fashion imagery the book is published by Rizzoli and is £35.00.

By JoJo Iles

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Isabella Blow: Fashion Galore

SHOWstudio – Fashion Revolution


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