OnOff – Art Fashion Design 12 – 15 February 2007
05-02-2007
OnIOff
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Kicks Off Their Seventh Season with Avant-Garde death
On|Off returns, by arrangement of the Royal Academy of Arts, to the newly refurbished 6 Burlington Gardens, with another fashion exclusive
12 – 15 February 2007
Tuesday 13th February 2007
09.30 Allegra Hicks
11.15 Van Doncke And The Devil by Jacob Kimmie
15.30 Bérubé
17.15 Aimee McWilliams
12.30 La Petite Salope
13.00 Jean Pierre Braganza
16.30 Spijkers en Spijkers
11.15 Tata Naka
13.30 Avsh Alom Gur
15.15 Gardem
15.30 Kisa
17.30 SteveJ & YoniP
20.00 UFFR – Vassa
20.15 UFFR – Jasmine Di Milo
Exhibition 13 – 15 09.00 – 18.30 (or last show) – free shuttle car between On|Off and The Metropolitan Hotel
Aman Copland
Aminaka Wilmont
Anja-Austa
Avsh Alom Gur
Claudine
Eastern Block
Gardem
Hannah Marshall
Jacob Kimmie
JA.SU.MA
Jean Pierre Braganza
Kalikas Armour
Liliza
Kimberley Selwood
Mauvette Philips
Mo Bacchus
Olanic
Richard Sorger
Romina Karamanea
Rui Leonardes
SANS
UFFR _ VASSA
Vidler and Nixon
Yasmin Rivzi
Yuchi
With more designers confirmed for the seventh season than ever before, On|Off is set to attract a record number of international press and buyers. With a host of catwalk shows and exhibitions from established and emerging fashion and product designers, such as Aimee McWilliams and Kisa, the three day event will be packed with opinion formers and uber celebrities.
Known internationally for showcasing dynamic art, fashion and product designers, On|Off will exclusively launch an exhibition by Japanese fashion photographer and artist, Izima Kaoru with supermodel Erin O’Connor. The exhibition commissioned by On|Off entitled ‘Landscape with a Corpse’ kicks off at the VIP party on the 12th February, supported by Malibu.
Natalie Sliva is producing a series of large scale fashion street paintings for the event curated by Gloucester Room.
In addition to Izima’s exhibition, some of the world’s most talented designers from Gardem Paris to Avsh Alom Gur (who is also providing limited edition T-shirts for all On|Off crew) will showcase their Autumn/Winter collection. Hair experts, L’Oreal Professionnel techni.art. continue their support of all On|Off designers offering stylists to complete that unmistakable catwalk look.
Catherine McMahon, L’Oréal Professionnel comments; “L’Oréal Professionnel is delighted to support On|Off again this season as the official Hair Sponsor. This ongoing partnership merges the very latest in fashion talent with the creativity of young hairdressers and is a continuation of L’Oréal Professionnel’s commitment to nurturing young talent.”
With intellectual installations by a Graduated Royal College collective comprising of Rui Leonardes, Aminaka Wilmont, Yasmin Rizvi and Aman Copland, On|Off’s signature style of simplistic lines will be evident – creating a ‘user friendly’ exhibition space for buyers and press within the newly opened rooms, at the Royal Academy’s, 6 Burlington Gardens.
On|Off continues to embrace the latest technology, allowing fashionistas to download video podcasts of the shows from www.urbanjunkies.com/onoff/0609/seed.html <http://www.urbanjunkies.com/onoff/0609/seed.html> (simply click on the relevant format for your iPod). Furthermore visitors can view a live stream of each show within the Royal Academy foyer.
With the collaboration of the Metropolitan Hotel a transfer service to and from hotel to the venue will be provided by Browns and a fully equipped press room will be available courteous of Apple – providing the sophistication and attention to detail that On|Off during London Fashion Week, is famous for!
Jo James, Marketing & Public Relations Manager from the Metropolitan Hotel comments; “We are delighted to be working with On|Off this season! The collaboration will offer the designers an enhanced experience, and seek to ease the schedules of the buyers and press agents over London Fashion Week”
All these elements create the bespoke On|Off experience, providing an impressive and affordable platform for established and emerging designers to showcase their collective works at the Royal Academy of Arts.
And – what more does a fashion obsessed visitor need? but to shop – at the Jezebell exclusive boutique selling designers garments from at On|Off www.jezebell.co.uk <http://www.jezebell.co.uk>
On|Off is supported by L’Oreal, Creative London, the UKTI, Urbanjukies.com, and Apple.
– Ends –
NOTES TO EDITORS
For more information on On|Off please visit http://www.thedoll.org/onoff
For further information regarding On|Off, designers or if you would like an interview with Lee Lapthorne please contact or email press@thedoll.org or +44 (0) 20 7580 7740 www.thedoll.org/onoff <http://www.thedoll.org/onoff>
Or alternatively please contact:
Dee Martin at SLAM PR – +44 (0) 20 7067 0281 – dee@slampr.com
Talia McKenzie at SLAM PR – +44 (0) 20 7067 0263 – talia@slampr.com
Press preview:
12th February 2007 from 18.30 – 19.30hrs
VIP launch party:
12th February 2007 from 19.30-22.00hrs (Post VIP party at The Burlington Club).
Exhibition and Catwalk, boutique and pressroom:
Commences on from the 13th – 15th February 2007
Accolade:
Isabella Blow
‘On|Off is intellectual stimulation, structure, mind focusing, bold elegancy, hot, young, innovation and beautiful things.’
Further information regarding On|Off:
On|Off offers designer’s promotion in the form of daily reports from On|Off – www.urbanjunkies.com will be covering everything throughout the three day event, designer details and trend updates.
On|Off is an initiative during London Fashion Week which provides a prestigious platform for emerging British designers in the broader fields of fashion, arts and product design to showcase their work. There are two Catwalk arena’s and an exhibition space for fashion and art, plus a boutique and pressroom. Designers for catwalk and exhibition TBC
Due to the success of last season, On|Off continues to embrace the latest technology for this season’s event. Visitors will be able to view a live stream of each of the shows as they occur on a high resolution Apple Cinema Display HD; video podcasts of the shows will be available for download at the iTunes Store or from Urbanjunkies.com directly onto an iPod with video; Mac books will be in the press room.
Visit http://feeds.feedburner.com/onoff-ss07-video-feed or you can subscribe to iTunes by clicking the following link:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=192308442
On|Off last season (September 2006) attracted the following opinion leaders:
· Royalty – Lady Helen Taylor, the Crown Princess of Norway
· Celebrities – Natalie Imbruglia, Ray Winstone, Lois Winston, Trinny and
· Susannah, Caryn Franklin, Louise and Jamie Redknapp, David Bailey, Damien Hirst
· Style Leaders Isabella Blow, David Cappa, Hamish Bowles (US Vogue), Hilary Riva (British Fashion Council)
· TV – Channel 5 News, The Clothes Show, MTV The Lick, Fashion TV, Scottish
· TV Fashion Editors – Colin McDowell (Times Style), Hilary Alexander (TheTelegraph), Suzy Menkes (International Herald Tribune), Marion Hume (TIME) Corporates – Nokia, Apple, Miele, L’Oreal
Izima Karou:
Izima’s concept is to invite models and actresses to pose in their fantasy death scene, wearing designer outfits of their choice. Each “landscape” is rendered in a sequence of images that present a revolving perspective of the scene, imagining the soul’s last view of the body at the moment of death.
The shoot, organised and conceived by On|Off, took place in the Temperate House of Kew Gardens in November 2006 and Erin’s ultimate death outfit was one of Vivian Westwood’s vintage dresses. Her fantasy became true with the help of make up artist Terry Barber and hair stylist Oscar.
Izima Kaoru Biography:
Since 1993 he has exclusively photographed beautiful women pretending to be dead – but to most eyes, it is curiously uplifting. For one thing, the models, all dressed in haute couture, are just a little too glamorous to elicit much grief; for another, the scenarios in which they are placed are so stupendously composed. In Izima’s hands, death is more likely to be magical, funny or erotic than it is to be tragic. “It’s my belief that a life remains difficult until you think of death in a positive way,” he says. As the project developed over the years, he came to believe that such “fantasy deaths” are a way of confronting mortality by presenting its lighter, glossier side.
The idea came to Kaoru while he was organising shoots at Japanese fashion magazines, and looking for fresh material. “It occurred to me that deathcan happen to anybody; it is part of life and it is always there”. No magazine in Japan would run the images and so undaunted, Kaoru started his own magazine ‘Zyappu’ and published the photos himself. The art world took notice. Over the next decade, he exhibited in galleries in Europe, the US and Japan (although Kaoru has found greater acceptance in the West than in Japan). There is a deep-rooted suspicion in Japanese culture that makes people nervous about speculating on death. For the beauties in Kaoru’s photos, such apprehensions are cast aside: subjects are so keen to be immortalised in his scenes that there is a two year waiting list to pose for Kaoru.
Izima Kaoru was born in Kyoto, Japan, 1954.
Metropolitan Hotel
The Metropolitan, synonymous with passion, creativity and style, has been a strong contributor to London Fashion Week for over five years. This season, the hotel will once again offer two dedicated floors to some of the most exciting up and coming and established designers to showcase their talents. The legendary Pink Drinks Party has established itself with the industries leading fashionistas and this year it set to be the most impressive yet.