The Belles Have Arrived!
Exciting times. We have officially launched our in-house brand Belles of London. In an interview with Drapers CEO Jenny Holloway said that the team has been discussing an own label collection “for a while”.
“Retail is so uncertain now. We’ve got to look at [business to consumer] rather than relying solely on our production prowess. We thought we’d be innovative and do something fun.”
Who are the Belles? The Belles comprise of Fashion-Enter’s long established team members – each with their own signature style. For the launch the focus is on three of the team: CEO Jenny Holloway, Production Director Caroline Ash and Development Director Jenni Sutton, with more joining the collective going forward. Each Belle has produced a capsule collection synonymous with their own style, age-group and shape created from quality fabrics right here in the heart of Haringey, proudly designed and made in the UK.
To view the launch capsule collections go to www.bellesoflondon.com
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