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 London, 6th April, 2011 ASOS.com – the UK’s leading independent online fashion and beauty retailer – in partnership with Fashion Enter, is proud to announce a series of initiatives dedicated to supporting the British fashion industry and the aspirations of its young employees.

Amid recent reports* of 938,000 (15.6%) of 16 – 24-year-olds falling into the NEET category (Not in Education, Employment or Training), ASOS has made a commitment to support the UK retention of declining industry skills, focusing on young people who wish to work in fashion.

ASOS has also pledged to bolster the downturn in production and manufacture of clothing in the UK, with industry organisation and training provider Fashion Enter, enabling a fashion factory in Haringey, North London, to open last year.

Nick Robertson, founder and CEO of ASOS, said: “As a globally successful British business with fashion and young people at its centre, it is vitally important – now more than ever, when we are facing economic challenges – for ASOS to support our industry, preserve the skills that have made it what it is and develop career opportunities for those who will take it into the future.”


About ASOS

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK’s largest independent online fashion and beauty retailer, offering over 40,000 branded and own label product lines across womenswear – including dresses, shoes, jewellery and beauty – and menswear, including jeans, shoes and shirts. 1,500 – 2,000 new product lines are being introduced each week. ASOS Marketplace, launched in 2010, is a democratic retail platform that facilitates the sale and purchase of product between fashion lovers. Aimed primarily at fashion forward 16 – 34 year olds, ASOS attracts over 11 million unique visitors a month and as of 31st December 2010 had 4.8 million registered users and 1.9 million active customers.

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