Middlesex University – Fashion Courses

Middlesex University

BA Fashion

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This is a creative course balanced by a practical education in design, clothing manufacture and professional presentation. Personal development is promoted by combining aesthetic and practical skills with cultural and market awareness. The course covers womenswear, menswear, childrenswear, pattern cutting, tailoring, illustration, styling, design and visual research and presentation.

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Special features:

BA Fashion Design, Styling and Promotion

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This course is ideally suited if you’re aiming for a career in the fashion sector but not as a maker. You have a similar first year to students on the BA Honours Fashion, giving you a foundation in technical skills (pattern cutting and clothing manufacture) as well as elective workshops in skills such as photography, illustration, Photoshop, print and print-making, knit, embellishment of fabrics, reprographics and journalism. In years two and three, you will develop an in-depth awareness and understanding of fashion-related skills including fashion illustration, portfolio collections production, photography and styling and fashion journalism. You will have the opportunity for a six-week placement in the second semester of the second year.

Its distinctive focus is, essentially, what happens to clothes after they have been made, and we aim to produce graduates who will forge successful and lucrative careers in fashion-related spheres of the burgeoning creative industries sector – styling, art direction (for shows or magazine editorial), trend prediction, including branding, illustration, portfolio presentation and photography.

You are based in the fashion studio and will work closely with staff from Visual Communication Design, which includes photography, graphic design and illustration and book workshops.

We developed the course because:

• a number of our graduates have forged successful careers in fashion-related spheres, while not actually working as fashion designers/makers
• we’ve had huge improvements in technical facilities at Cat Hill, offering new opportunities for curriculum development
• high interest from applicants in developing broader skills for the fashion industry.

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Special features:

• 2nd year four-week placement in January leading up to London Fashion Week
• excellent placements, students work with Alexander McQueen, Vivienne Westwood, Rolan Mouret, Boudicca, Jessica Ogden and Robert Cary Williams as well as show producers, PR agencies and stylists

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Programme Content:

We cover essential fashion design skills because although you are not required to make clothes as part of this degree, an understanding of how clothing is constructed is relevant. These include:

• research
• fashion awareness
• fashion design
• colour
• fabric and portfolio presentation

We also have projects, workshops and modules on:

• styling
• branding
• embellishment (including printing, beading, deconstruction and fabric manipulation)
• illustration

Graphic skills modules and workshops include:

• photography
• computer generated image
• screen-printing
• book-binding
• letterpress
• etching
• relief print.

The degree is further enriched by History of Art and Architecture modules that run through all three years of the course, providing a contextual framework that relates fashion design, styling and promotion to historical, philosophical, cultural and socioeconomic contexts.

Year One:The first semester of the first year is common to the BA Honours Fashion Design, Styling and Promotion and the BA Honours Fashion. We will support any student who may wish to change pathway through their optional module choice.

• Introductory modules that cover research, fashion awareness and  design
• Basic pattern-cutting and garment construction
• Workshops in styling, branding, visual communication design.

Year Two: The developing of the use of graphic skills and magazine design including photography; interactive i.e. TV and web, design; also advertising, copywriting, promotion and publicity and their application to fashion.

Year Three: The defining of: a personal design identity and the design and design development employed in the refining and production of a final portfolio.

The existing fashion course has had successful graduates whose talents and skills lie within the huge employment market in the design, styling and promotion of fashion. They include:

• Richard Gray – internationally known illustrator and art director
• Richard Sloan – who graduated only two years ago and is already successfully styling and art directing such as style icons such as Kylie Minogue and Coldplay and stylist for the designer Robert Cary-Williams

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Modules:

Year One

Introduction to History of Art and Design 2

Introducing Fashion; Fashion Skills 1

Visual Communication Workshops 1

Year Two

History of Art and Design: Fashioning the Body

Developing Fashion

Visual Communication Workshops 2

Year Three

History of Art and Design Dissertation

Establishing Fashion

Resolving Fashion

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