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Profile 2011


20 designers across ladies, men’s and accessories showcased their S/S 12 collections to an impressive guest list of press and buyers from asos, topshop, Debenhams, House of Fraser, NottingChic and many more. The atmosphere was simply electric!


Rachel Antonio

The event also marked the launch of Lauren Goodger’s debut collection Lauren’s Way; an all pink, couture range of red carpet dresses. Lauren explained ‘I was inspired by Grecian looks so you’ll see one shoulder designs and toga style pieces. I wanted to design a range that will get girls compliments.’


Lauren Goodger

This year Profile was both a trade and a consumer event with a selection of designers able to sell their designs to the public. The consumer section was a mixture of eclectic designs to buy from new designers Magenta 8, Tobi Hannah, Bad London, Love Emile and Tina Lobindi, Lauren’s Way pop up shop selling her clothing line and beauty products, free massages and beauty treatments by Sandall Sanctuary and cupcakes by Pakes.

Press, buyers and VIPs were then able to review the stunning collections of the carefully selected designers showcasing in the trade event. This year Profile was a hot bed of talent with each designer showing exceptional creativity and innovation with their designs. Kelly Love exuded old world glamour and femininity with her luxurious fabrics and precise tailoring, Rebecca Torres who is already a best seller on asos.com with her label Torres really stood out with her dynamic shapes and strong colour palette and jewellery designer Marina Prokopiva accessorised Simon Wang’s contemporary collection on the catwalk divinely with her colourful and decorative pieces of wearable art.


Kelly Love




Simon Wang accessorised by Marina Prokopiva

1 of 1 Design commented, ‘Thank you so much for letting me have the opportunity to participate in Profile. I hope you were delighted with the event. It was brilliantly organised, the place looked spectacular, the fashion show went like clockwork and everyone seemed to get a lot out of it.  All the hard work you guys put in certainly showed and what a delight to attend a fashion event that ran on time!’

Bad London said ‘You and your team have done an amazing Profile Event and we were very proud to be there representing our brands! The show was a huge success for our brands and we rocked the event with positive awareness through our brands. Every one who attended the event got the concepts of our brands and gave their thumps up! The mood was fantastic at the event. I personally like to thank you and your team for believing in us and supporting our brands through your networks.’

The Menswear Award with Debenhams was also announced by Menswear Design Manager at Debenhams Julian Fuller. The four semi finalists – Aether Vesture, 1 of 1 Design, PostHuman Wardrobe and TOT showcased their collections and the two winners were announced last night! TOT and Posthuman Wardrobe will now have their 8 pieces collections sold in two flagship Debenhams stores next year!



Overall a fantastic event in a fantastic venue!

A huge thank you to all of our sponsors who helped support Profile and ensure it was the success it was! Thank you to Fashion Hub, Style Chic, Remploy, Kirens, Debenhams, Lauren’s Way, The Liberty Shopping Centre, AMCK Models, Lenis Model Management, New Look, MO SAIQUE, Suite FA, Joseph Koniak, Academy of Freelance Make up, Sandell Sanctury and Pakes.


Watch this space for press coverage and designer updates!

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