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5.30pm – 6.30pm, 25th May 2010

If you’re a Daisy, a Poppy, a Lily or an Iris, then Liberty wants YOU! As part of its Flower Power Festival, Liberty is calling for everyone with a floral name to come along to the store on 25th May for the chance to be named Liberty Flower Girl. As well as receiving a limited edition floral bicycle, from the exclusive Liberty of London for Target collection, the winner will be crowned with a specially designed floral coronet created by top florist Wild at Heart, a bouquet of flowers and a Liberty sash, presented by top model Jasmine Guinness. Four runners up will receive hand tied posies and Liberty gift coins worth £50 each. But no flower girl will leave empty handed – all those who turn up will receive a flower, courtesy of Canon, a Liberty friendship bracelet and a mini-Snog (the frozen yoghurt version of course…). And everyone will have the chance to have a photograph taken thanks to Mega Booth which has installed a photo-booth in a retro floral Mini, complete with all the accessories necessary for the authentic hippy chic image.

Judges on the panel will include Wild at Heart florist Nikki Tibbles, style journalist Jenny Dyson and Liberty’s head of Creative, Maxine Groucutt, who’ll choose the flower girl that best epitomises the Liberty Flower Power values of love and rebellion. Would-be flower girls simply need to turn up, preferably wearing their best flowery outfit, for the Petal Parade by 5.30pm with proof of identity and they’ll have their photograph taken. And age is no barrier – says Groucutt, “We want to see 80 year old Violet as much as five year old Poppy – the winner will have a bohemian outlook, lots of personality and a bit of eccentricity in order to be our Liberty Flower Girl”.

With one of the world’s most famous flower shows taking place on the other side of London that week, Liberty is holding its own petal pageant to mark the start of a Summer of Liberty with a programme of Flower Power events and activity, focusing on its iconic floral prints. And with Carnaby Street celebrating 50 years since the Sixties, there’s no better time to pay tribute to those Liberty values of romance and rebellion that marked the start of a whole new movement worldwide in music, art and literature.

“It really is the summer of Liberty,” says Geoffroy de la Bourdonnaye CEO of Liberty and the brains behind much of the creativity exploding around the store in the recent months. “Flower Power is an attitude of youth, love and rebellion. Flowers are fragrance, romance, colours, and symbols of peace, and harmony between people and nature, all values Liberty nurtures with a touch or artistic flair and eccentricity.”

So whether you’re an Anemone or a Zinnia, an extrovert Rose or a shrinking Violet, come along to Liberty for floral frolics and petal power on 25th May.




TIME: 5.30pm – 6.30pm


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