British Designers @ FashionCapital – JoJo BLOG

 

 

 

21st July 2011 – Joshua Riches Capsule SW Competition Collection in Images…

 

 

 

 

 

 

 

 

 

20th July 2011 – SAVE OUR SHOP – Words of Support & Encouragement

It’s always a pleasant surprise to receive a letter from the House of Commons! Thanks to Don Foster MP for his supportive words and encouragement on our ongoing rate debate with B&NES. Also letters of support from Louise Pickles at Bath Spa University and the Executive Director at Bath Chamber of Commerce. We have also received these encouraging words from others that we have worked with on the project…

From Stefanie England, designer and 2010 graduate from Bath Spa University

 “The British Designers Boutique is a fantastic chance for me as a young designer and recent fashion graduate (from Bath Spa) to showcase and sell my work. FashionCapital has brought to an already fashion inspired city a new innovative Boutique experience which already has proved very successful both for me as a designer, the Boutique themselves and for the public of Bath to enjoy exclusive designs.”

In February 2011 British Designers@FashionCapital took part in a charity fashion show hosted at the Assembly Rooms in Bath. The show was to raise money for a local charity called the Trauma Recovery Centre which works together with local police and services to help children recover from serious trauma. Without the help and contribution of this store we would not have been able to raise as much money and awareness as we did.

 From Helen Director of Hemyca

British Designers at FashionCapital offer a unique, educational and dynamic service for graduates and young new designers. It is a platform designed to give designers a chance to get noticed, network, develop and progress.

FashionCapital has also become involved with the community giving Bath’s residents a new, more exciting and unique place to shop. The customers are very supportive of the young designers and are pleased with their hard work and friendly atmosphere that they bring to Bath.

Please reconsider charging FashionCapital full commercial rates as they are all about helping young designers follow their dreams. They are a non-for- profit business and do not have the funds to meet these payments. By charging this fee you are not only letting go of FashionCapital but you are ruining the futures of young designers that depend on FashionCapital and a community that has grown with us.

During these tough economic times FashionCapital is essential for new designers and helping them succeed.

From David Hill-Souch – Casting Manager at Shoot DHS Models, Bath

I am simply dumbfounded to hear the devastating news that will likely force closure of Bath Boutique, British Designers @ Fashion Capital.

SHOOTDHS MODELS have recently enjoyed working with them on numerous fashion projects, which has been incredibly helpful in the set-up of our company.

I feel it would be a complete travesty to Bath if they should disappear from our high street. Not only do they offer fantastic promotion and exposure to new and upcoming designers, they also employ a dedicated and passionate team of people.

From Nina Patel Director of Nina Bon Bina Ltd

British Designers @ Fashion Capital Milsom Place provides many invaluable services to the local and wider community. The coalition government is supporting initiatives

-to help young people in education

-to help young people in employment,

-to encourage the self employed,

-to support independent shops,

British Designers@ Fashion Capital is embracing all these initiatives. They work on projects with Fashion/Photography/Retail students to develop skills that will make them ready for the work place. BD@FC provides a lifeline for small independent designers like me. I’m able to gain an income through sales as well as gaining much needed promotion. BD@FC sells a diverse and exciting mix of labels which makes it a unique independent shop.

BD@FC has had a positive impact on hundreds of people since its opening and I hope it can be allowed to continue to do so.

From Fi Stewart at FiFi Venus Millinery

The British Designers Boutique was the first shop to stock my fascinators five months ago, and has been instrumental in gaining further exposure for my brand.  They have been very supportive and encouraging throughout, offering invaluable advice and workshops on how to build a fashion brand. They also asked me to take part in Bath Fashion Week which was a great opportunity, and subsequently asked me to create a window display especially for the boutique, further aiding my brand awareness.

I am sure the people of Bath, as well as the many visiting tourists have benefited greatly from their presence, offering new and exciting fashion that stands out from the uniform high street brands. I think it is imperative not-for-profit organisations like this are supported as they champion independent designers and act as a stepping stone into the industry. The British Designers Boutique puts Bath on the fashion map and is a great asset to the city, so long may it continue!

From Jan at Jan Knibbs Design

When I finished my MA at Bath Spa I found it very difficult to find stockists for my embroidered jewellery as it is quite difficult to categorise. Being able to showcase it at the British Designers @ Fashion Capital Boutique in Bath has given me the chance to test the market and be seen in a prime retail site which would not have been possible otherwise. It is incredibly tough for any new and emerging designer to get their work seen and I think the way in which the boutique encourages local talent is amazing and inspiring.

13th July 2011 – On Location – Online Petition

Greetings from gorgeous Bath, this week we have been utilising Bath as an elegant backdrop with a shoot for Joshua Riches winning capsule collection and an editorial shoot using a mix of designers from the boutique. It was a pleasure to work with the photographer April Samantha Barrie based in Bath and local model agency Shoot DHS Models. The results are already being edited and from what I have seen so far – look fantastic. Can’t wait to share these with you next week. We are also waiting to hear about our appeal date with the council please cross all your fingers and toes that the council can help and support our boutique and grant us rate relief. Thanks to all those that have signed and supported our petition:

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

 

6th July 2011 – Bath Beach Bodies

 

This week at the boutique we have been all about holiday & beachwear. As seen in the latest issue of Bath Life magazine Paolita leads the way in the swimwear stakes with its curve enhancing swimsuits featuring cut-away sections and vibrant paisley prints. Rhys Ifans was clearly impressed as he brought Anna Friel in to try on most of the Paolita range. She ended up buying the Odalisque swimsuit and the Cupid’s Kiss bikini as well as the Ash one-shouldered dress by Tramp in Disguise – very Ibiza rocks!

 

 

 

New in at the boutique we have a capsule collection from ‘Rainbow Winters’, designed by Amy Winters all the pieces feature specialist inks which change colour on reaction to sunlight and water. Also just in are some incredibly glamorous evening frocks from Danny Tang and Goat London are set to return to the boutique this coming week. We look forward to having them back.

 

We currently have some great reductions in-store on designs that you definitely won’t find on the High Street. Tomorrow we will be shooting Joshua Riches (competition winner) capsule collection in collaboration with ShootDHS Models and we’ll share the results from that next week.

 

If you support what we and FashionCapital provide for up and coming designers then please sign our petition so that we can remain in Bath. We are currently under threat from Bath & North East Somerset Council imposing crippling business rates on our not-for-profit business. We need to keep diversity and new talent alive please sign our online petition, it takes seconds, thanks in advance.

 

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

 

More next week,

 

JoJo x

 

29 June 2011 – Summer Sunshine – Summer Sales

As mentioned over the past two weeks the future of the boutique is in question as we are currently in dispute with Bath & North East Somerset council over rates. To read the full story go to http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977 . A reviewed decision has yet to be made from the council and we thank those who have signed and supported our petition so far. Louise Pickles, Fashion course leader at Bath Spa University has shown her support and we are currently in touch with retail guru Mary Portas and her ‘Save Our High Street’ campaign. The story featured in this weeks’ Bath Chronicle and ironically the images in the Bath Spa graduate show report on the very same page as our article feature several designs from the ASOS Black project we ran with the 2^nd Year students.

 

 

On a lighter note don’t forget it’s the Paolita designer swimwear discount day at the boutique tomorrow Thursday 30^th. Paolita’s pieces are beautifully cut to enhance those female curves and in a selection of vibrant prints and colours. Our mannequins are dressed and ready – here’s a sneaky peek.

We’ve also got some amazing bargains in our Summer Sale from Isy & Peeps, Belles of London, Tramp in Disguise, Jean-Pierre Braganza, Zoe Boomer and S M Walker. Bora Aksu is due to return with new stock later this week and also due are some exclusive interactive designs from Rainbow Winters and evening dress drama from Danny Tang – can’t wait to see those. Word is our best selling brand throughout the winter is keen to come back with some new classic pieces – more on this next time!

Until then we wish you a fashion fabulous week.

JoJo at British Designers Bath

 

22 June 2011 – Grand Grads

June is all about the grads and Bath is no exception as we were invited to view the latest designs from Bath Spa’s 2011 graduates. Set in the decadent ballroom of Bath’s Assembly Rooms show producer John Wolford made the most of the elegant architectural features creating picture perfect scenes for each collection. Personal favourites included ‘Chercher La Femme’ by Hope Burridge – refined daywear pieces in relaxed 1920’s shapes featuring delicate laser-cut leather sections and accessories – beautiful and commercially desirable. Grace Butler combined intricate cut-work with strong colour for a stylish modern look, while Isabella Kent-Webb worked vintage silhouettes with oversize bows and pleating.

Also on show were designs from 1st and 2nd Year students and it was fantastic to see pieces from the FashionCapital ASOS Black project working the catwalk. Louise Pickles, the Course Leader, also thanked FashionCapital amongst others for working with the students and offering realistic insight into the fashion world.

 

New in at the boutique: Competition winner Joshua Riches samples have arrived and we are arranging a shoot as we speak. We have some gorgeous supple eel skin oversize clutches and purses from Heidi Klein and we have just collaborated on a shoot with stylist Ashley Cover and photographer Adam Robertson.

While we are as productive as ever a decision from Bath & North East Somerset Council still looms and the fate of the boutique is yet unknown. To read more about this issue and to support and sign our online petition please go to:

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

This story will feature in the local Chronicle this week.

More soon. x

15 June 2011 – SAVE OUR SHOP

What crazy times we are living in when those trusty retail names you see for decades across the country simply go to the wall! When Bath & North East Somerset council got back to us (after almost 10 months) to say they would not be granting us rate relief for our not-for-profit concern my heart sank. Does this mark the end of the road for British Designers in Bath? We have always stated that we could never afford to pay full commercial rates, after all, the boutique is about promoting and selling on behalf of our young British Designers. But we refuse to give up, we will appeal against this decision and we intend to find a way foward! In the meantime please read the below and click to sign our online petition – and feel free to forward the link on too. Thank you.

British Designers@FashionCapital offers retail support to London Fashion Week designers alongside new talent. Since opening the Bath boutique in September the project has engaged with the local community, up-and-coming designers and students studying at Bath Spa University giving them essential insight into the tough fashion industry. The feedback from customers has been incredibly positive – they love the unique product offer, the designer discounts and the fact they are supporting UK based businesses. Not forgetting to add the landlord of Milsom Place, L&R Group and their continued support and enthusiasm for this unique retail concept.

FashionCapital operates on a not-for-profit basis and only takes a small commission from each sale to cover running and staffing costs; a large proportion of each sale goes directly to the designer. To operate at this level, as the company has in the South East, the outlet needs the backing of the local council and to be awarded discretionary rate relief. British Designers, 14 Milsom Place, Bath has been operating on the understanding that the council would not charge full commercial rates in light of the company’s not-for-profit status and that it engages with the community and local educational bodies.

However, after 10 months of waiting for a response Bath & North East Somerset council have concluded that British Designers must pay full commercial rates. We are currently appealing against this but if the council refuse to alter their decision we will be forced to close immediately and will no longer be able to support designers with a retail outlet in the South West. Please do not let this happen, Britain is already becoming a clone town country with the same high street chains wherever you go. Please support us click on the link and sign our petition.Much thanks the team at British Designers@FashionCapital, Bath

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

British Designers @ FashionCapital, 14 Milsom Place Bath BA11BZ

 

8 June 2011 – Future Fashion: Students, Grades & Grads

We may well be surrounded by Paolita beachwear and vibrant Tramp in Disguise maxi dresses but the Great British weather seems to have other plans this week. Our style tip for this mood swing climate is to layer up those summer dresses with a lightweight trench coat, fabulous umbrella and a bright red smile!

Last week we announced Chloe Victoria Jones as the winner of our Bath Spa Uni external project for 2^nd Year fashion students. Her project work has been on display on the FashionCapital stand at Graduate Fashion Week for the past four days and will also be on show at this September’s Profile event. To read more about the project go to:  https://www.fashioncapital.co.uk/BritishDesignersatFCBoutiqueBath/23997-Future-Fashion.html All the students worked extremely hard on this project and we would like to give an additional recommendation to Emma Chandler and her dramatic Russian inspired evening wear and floor-length coat.

Meanwhile, over at the boutique we’ve had another delivery of Jean Pierre Braganza, a firm favourite with the staff and clientele of Bath, some additional printed pieces from Tramp in Disguise (just as good as Christopher Kane’s universe inspired prints only a lot more affordable!) and handmade bags and digital print scarves from Soomin.

I have been attending the local grad shows and my top picks from the UWE Fashion & Textiles show include: innovative, sculptural knitwear by Sarah Cassidy and Johanna Posselt-Walsh, graphic origami pieces by Elaine Yeoh and intricate tailoring by Rei Tan. Well done to all the students always great to see inspirational ideas on home ground.

 

Sarah Cassidy knitwear

And finally we would just like to mention the Paolita Beach party taking place at the Bath boutique on Thursday 30^th June – there will be the 3 D’s = discounts, drinks and dancing! Should be fun so pop down for some super fabulous holiday beachwear.

 

British Designers@FashionCapital, 14 Milsom Place, Bath BA1 1BZ.

More from Bath next week, JoJo x

1 June 2011 – ASOS Black Project plus new in at the boutique…

Greetings from the Georgian City. Here in Bath there has been music and performances galore as the Music Fest and Bath Fringe are well underway attracting visitors and locals alike.

Since the end of March British Designers & FashionCapital have been working with 2^nd Year students from Bath Spa University on an external design module. Students could choose whether to design a capsule range for ASOS Black or Belles of London to sell at the Clothes Show. The project requested research of the labels and their competitors before using creative inspiration to produce a capsule range. The final crits took place at the Workshop just over a week ago and Jenny was highly impressed with the standard of work on show.

Jenny Holloway, director of FashionCapital, Kosa Ralevic, Workshop and Factory manager, and JoJo Iles, manager of the British Designers@FC Boutique in Bath have independently looked at the work and have unanimously agreed that Chloe Victoria Jones is the project winner. Congratulations Chloe, she will now have her project work on display on the FashionCapital stand at Graduate Fashion Week, her pieces will also be showcased at the Profile show for up and coming designers in Mayfair, London this September and her work will be shown to ASOS buyers and could possibly secure orders. Exciting news and we will keep you updated with the latest developments.

Also at the boutique in Bath we have had some new arrivals courtesy of Claudia Polo…fedora hats and vegetable ivory jewellery, sale samples from Hemyca, who incidentally won the award for brightest, most directional brand at ‘Fashion Press Week’ last week. Plus a few more vibrant print designs from Tramp in Disguise. As one customer said British Designers is like “a capsule department store full of fashion goodies.”

More next week from the team at British Designers@FashionCapital Bath

25 May 2011 – Students, samples and sales

It has been another action packed week at British Designers@FashionCapital in Bath. First and foremost we would like to congratulate all the Bath Spa 2nd Year fashion degree students on completing the brief we set them at the end of March. Students were given the choice of designing a capsule range for ASOS Black or Belles of London at the Clothes Show. The majority selected ASOS Black as their target client and the range of work on display was highly impressive. Jenny Holloway commented: “Overall I was very impressed with the standards of presentation, design content, quality of samples and the actual interpretation of the initial brief.” The FashionCapital team are currently reviewing all the students work and will be announcing an overall winner in due course.

The first samples of winning South West competition designer, Joshua Riches, have been produced by the team at the workshop and we look forward to having the capsule range available to sell in store soon!

Meanwhile, new in at the boutique we have some more of S M Walker’s show stopping leather collars and a selection of her leather clutch bags, along with new stock in from Belles of London and Jolaby.

 

 

 

More next week from gorgeous Bath x

 

18 May 2011

We’ve been hitting the local headlines once again this week this time featuring our South West Competition winner Joshua Riches. His designs are in production as we speak and will soon be available to try and buy at the boutique, we’ll keep you updated.

Joshua and his fellow 2^nd Year students will be heading to the London workshop once again this Friday to present their final designs for the ASOS Black / Clothes Show brief. Good luck to all of them, we already saw some innovative ideas emerging a few weeks ago and this brief could provide the unique opportunity of getting in with the country’s leading online fashion retailer! More on this next week.

Last Saturday film maker Michael Stylianou collaborated with the Bath boutique to create a short promo film featuring several of our designers. Thank-you to Alexis the model from Shoot DHS Models, so professional and adaptable – she looked great in everything! Also to No 3 Hair salon for stepping in at the last minute, Emma for her styling and David for generally helping out and making us all laugh. It was a great day and we hope to share the short film with you soon.

Just in new label ‘Tramp in Disguise’ – vibrant, unique prints galore.

 

 

9 May 2011 – Samples and Shoots!

In the news: South West Womenswear Design Competition Winner Joshua Riches will feature the Bath Chronicle this week and samples of his designs are being made up at the Workshop as we speak.

This Saturday 14^th photographer and film maker Michael Stylianou will be shooting designs from the boutique – come down and have a look at a fashion shoot in progress 10am – 4pm.

New in at the boutique; fresh jewellery pieces from sustainable jewellery brand Le Ju, vibrant summer print dresses and separates from Zoe Boomer and essential linen separates from the Belles of London.

Drop in and discover a unique find.

Great British Fashion Design at half the price.

 

20 April 2011 – Fascinators and Factories

This week myself and 13 Bath Spa Uni students descended on the FashionCapital workshop and factory in North London. After an insightful tour of the manufacturing process Jenny Holloway and I held individual crit sessions to view the student’s project progress thus far. (The 2^nd Year students were asked to design a capsule range of 6-pieces for either ASOS Black or Belles of London.) Both Jenny and I were very impressed with the standard of design work coming through and are really looking forward to seeing those initial design ideas develop into wearable garments.

Winner of the South West Design Competition Joshua Riches was also in tow and the workshop team went through his sketches to finalize measurements and details. The plan is to have Joshua’s range in the Bath boutique by mid-summer and of course we will be adding regular updates every step of the way.

Meanwhile at the boutique FiFi Venus has created a vibrant window display featuring her floral headpieces and the feedback has already been fantastic.

More next week, until then we wish you a Happy Easter!

 

13 April 2011 – Sunshine and Students

Greetings from Bath! It seems retail is weather reliant as once the sun starts shinning and the breeze warms up shoppers will happily roam the streets donning their favourite pair of sunglasses. We have definitely noticed a pick up in trade over the last few weeks and long may it continue. Best sellers include: Jolaby draped dresses, cropped linen jackets by Belles of London and chiffon cocktail dresses by Bora Aksu.

Dress by Jolaby

 

As for our external degree project with 2^nd Year Bath Spa students we have invited them over to the Workshop and Factory in London next week for their mid-project crit. Jenny and I are looking forward to seeing their initial research and designs. More about this next week.

  

6 April 2011 – And the winner is…

After much debate and discussion the FashionCapital judging panel of the ‘South West Womenswear Design Competition’ have agreed on a winning designer; well done to Joshua Riches from Bath, his combination of unique design details, easy-to-wear shapes and rich colour palette won the panel over. Joshua will now be invited to the workshop to select fabrics and the team there will begin to create the first samples of his capsule range.

Exciting times! We’ll keep you informed of all the latest developments.

 

27 March 2011  Bath in Fashion and don’t forget your Mother!

Take a butchers at our Bath in Fashion pics, it’s been one full-on week at British Designers, Bath. Our very own Jenny Holloway kicked off the proceedings with her insightful talk ‘From Design Sketch to Shop Floor’, to a fully packed to standing room. This was followed by a project briefing directed at 2nd Year Fashion Design students at Bath Spa University. Anna Coverdale and her team from ‘Fabulous Bijoux’ introduced their latest jewellery collection while show producer John Walford did us proud with a stunning show ‘Fashion & Fizz’ at the Roman Baths. Our designers complete with headpieces by Fifi Venus, looked incredibly elegant against the historic backdrop. If that wasn’t enough boutique manager JoJo was snapped by street style photographers wearing PPQ and we collaborated with Waterstones on Milsom Street with a Live Mannequin event. Film maker Michael Stylianou rounded off the week shooting our two resident models in and around the streets of Bath…watch out for the film which will be screened in the boutique at the end of April.

 

Meanwhile new in we have new stock from Jean-Pierre Braganza, Louise Amstrup and swimwear label Paolita plus Bath Spa graduate Stefanie England joins us with her range of eveningwear. In the accessories department we have vintage style bags by Cloth Magpie, leather designs from Milo & Saint alongside fresh jewellery from Jolita and Fabulous Bijoux plus, not forgetting to mention, headpieces by Fifi Venus.

Don’t forget its Mother’s Day this Sunday 3rd April so here’s a few ideas…

 

24 March 2011 – Bath in Fashion

Bath in Fashion has kicked off and commencing the proceedings was our very own Jenny Holloway. Her ‘Behind the Seams’; from design sketch to shop floor was packed to standing and Jenny was mobbed for her expertise at the end. We have now given the Bath Spa University 2nd Year students their external brief project and we are excited to see what creations will emerge for either the Clothes Show market or ASOS Black label.

 

Voting continues with our South West Womenswear Design Competition and we will be making our final decision on the winner in the coming week.

Coming up; we will be showing at Fashion & Fizz, a catwalk and champagne extravaganza set against the Roman Baths and taking part in Bath’s live mannequin event this Saturday 26^th, pics to follow next week.

 

 

 

17 March 2011 – Catwalks and Competitions!

Greetings from Bath! We have another show fitting underway as I type this. Models from Bath Spa University are preparing for their annual show in aid of Sue Ryder charity. Once again to be held at the stunning Assembly Rooms on the 16th March – I have to say the girls are looking fabulous in our British Designers creations. To read more or to book tickets for this show please go to: http://www.fashionbath.co.uk/event.htm

The South West Womenswear Design Competition has now closed and you can now view and vote for your favourite entries online please go to https://www.fashioncapital.co.uk/BDBWomenswearCompetition.html and get voting now.

 

We are also really excited to be involved with Bath in Fashion 23 – 27 March http://www.bathfashionweek.co.uk Jenny Holloway’s ‘Behind the Seams’ production talk is already fully booked and we are involved with a fashion show to be held at the Roman Baths produced by John Walford and styled by Rebekah Roy – looking forward to that! We also plan to hold a wine and jewellery soiree with Fabulous Bijoux -customers will be invited to view the latest collection over a civilized glass of wine and some nibbles!

Lots to do as always. More next week from the Georgian City.

The team at British Designers – Bath

 

 

3 March 2011

Greetings from Bath.

British Designers kicked off the Freedom Fashion show in Bath’s elegant Assembly Rooms last week with a vibrant colour blocking story. The models did exceptionally well to bring the garments to life and funds were raised for a great cause. We have more shows on the agenda throughout March so watch this space! The boutique is certainly getting out there as our designers feature in a 6-page spread on Bath fashion in ‘The Bath Magazine’ this month. We have also been busy with the design competition – I have been in a scanning and uploading frenzy as lots of last minute entries have come in – more on this next week!

 

Freedom Fashion Show at the Assembly Rooms – model wears Bora Aksu top, Le Ju necklace and Hannah Marshall leggings

 

 

16 February 2011

It’s been another busy week at the Bath branch of British Designers@FashionCapital. We’ve had quite a few journalists dropping in to see what the boutique is all about and it’s always great to see positive copy on the concept in printed publications. Our latest tearsheet comes all the way from Northern Ireland – En Vie Magazine featured Bath in it’s travel section and quoted our boutique as a “hidden gem” and of course were thrilled that local girl Zoe Boomer was included in our designer mix.

 

 

We’ve also had Eloise Atwell in this week, a local designer and seamstress, Eloise has created a dress out of origami pieces of paper. In celebration of London Fashion Week while addressing the recycling issue – the dress is indeed a work of art and Eloise plans to add further pieces to design in the coming weeks.

 

 

 

 

9 February 2011

Along with our designer competition and charity fashion show (18^th Feb) our attention has turned to ‘Bath in Fashion’ – a week long event celebrating all things stylish. This year the event is scheduled for 23^rd to 27^thMarch and includes a talk by Iain R Webb, shows styled by Rebekah Roy, a fashion cutting workshop with Julian Roberts plus a presentation on the production process by our very own Jenny Holloway (more details below.) British Designers@FashionCapital has been getting involved every step of the way and last week we went on location for a fashion shoot with photographer Marko Dutka and 3 fashion models at the Bath Thermae Spa – the results will be used to promote the event and as a fashion spread in The Bath Magazine next month and from what we have seen so far are rather stunning.

Bath in Fashion 23^rd – 27^th March 2011

Behind the Seams:

From Design Sketch to Shop Floor

FashionCapital Director and industry professional Jenny Holloway will provide an insightful talk on the garment development process. From initial design sketch to fabric selection, sampling, pattern cutting, factory production through to the shop floor. Jenny’s talk will offer a concise view into the inner workings of the fashion industry. An essential taster for those wanting to break into the industry.

Date: Wednesday 23^rd March

Time: 1pm

Location: British Designers @ FashionCapital Boutique, 14-15 Milsom Place, Bath BA1 1BZ.

To book your place please contact JoJo jojo@fashioncapital.co.uk

Charity Fashion show – Bath

We have also been busy with model fittings for the up and coming charity show, 18^th February 7.30pm, in the elegant Assembly Rooms. Creations from British Designers will open the first section of the show and we have gone for a colour blocking story. For more information or to buy tickets for this black tie event please go to https://ssl.freedombathandbristol.com/fbb/es/fashion-show-2011

Until next week,

JoJo

 

 

2 February 2011

There’s so much going on at the Bath branch of British Designers that it’s hard to know where to begin.

We have received our first entries for the Womenswear Design Competition plus we were recently featured in the local paper ‘The Bath Chronicle’ with a great write-up and support for the competition.

New in store we have collections from Jolaby, Ceci and Emma Ewer in the ‘emerging’ room while PPQ have updated their range in the London Fashion Week space. One of our best sellers GOAT London has now moved on to our London branch – we had a great few months with them and are currently looking for new knitwear designers to fill their shoes. Coming soon…leather bags from S M Walker and Milo & Saint, spring pieces from Nina Bon Bina and something quite unexpected from cult couturier Ziad Ghanem.

While many designers are gearing up for the international catwalk circuit of New York, London, Milan and Paris we will be adding our own touch of fashion glamour to the elegant surroundings of the Assembly Rooms here in Bath. On 18th February designs from British Designers will open the Freedom Fashion Show to showcase spring’s bold block colour trend. The black tie event will be raising essential funds for the Trauma Recovery Centre due to open later this year – the first of its kind to open in the Bath area.

For more information and to buy tickets visit: https://ssl.freedombathandbristol.com/fbb/es/fashion-show-2011

And that’s not all, we are very much involved with ‘Bath in Fashion’ – a week long event happening towards the latter part of March and prep is currently underway for a promotional fashion shoot due to take place this Thursday. We can’t wait to see the images already!

Until next time,

JoJo

 

 

16 January 2011 – Competitions & Capsule Collections

It has been an exciting week here at British Designers Bath as we went live with our Design Competition. Open to creative but currently unemployed individuals based in the South West the competition invites entrants to design a capsule womenswear collection of 4 – 6 pieces for Spring/Summer 2011. To view more details on this creative opportunity click here

After seeing Emma Ewer’s (our grad intern) final year collection I suggested that she create a window display featuring her designs. The capsule range is made-up clean-lined luxurious fabrics that drape and skim the body. Inspired by Bath some of the designs feature printed simple line sketches of Bath locations – a subtle but a chic reflection of Bath none the less. Emma was thrilled when a customer tried on and bought her velvet dress the first day the display went up. I for one was very proud and I hope this will encourage her to take her fashion ideas further,

More soon from sophisticated surrounds of Bath Spa.

JoJo

  

9 January 2011 – Back to Business

I trust you all had a relaxing festive and New Year break and are ready to face the New Year with enthusiasm and gusto! The world of fashion never sleeps and we may only be a week in to 2011 but already the agenda is getting busier by the minute!

On the cards we have a design competition, a fashion show and projects with local students. First off I must inform you that Goat is about the leave the building. Known for their quality cashmere, chunky knits and clean separates, well, a certain Ms Beckham is a fan so who are we to argue, you can now pick up Goat for a limited 2 week period (until 23rd Jan) with an additional 20% off – some great pieces and prices abound – so don’t miss out! The Bath ladies and the BD@FC team will miss this best selling range for sure.

Popping into the boutique of late was fashion editor and journalist Sasha Wilkins AKA Liberty London Girl. Staying with friends in near-by Box over Christmas she stumbled upon our Bath boutique and was pleasantly surprised to see Osman, Felder Felder and Hannah Marshall in this neck of the woods.

Must go lots to organise, more on the exciting design competition next time.

Until then stay stylish.

JoJo

 

23 December 2010 – Just In, London Store & Double Discounts to Look Forward To!

Just in at the boutique…a new jewellery range by Shalke, a former fashion model and catwalk circuit regular, London based Shalke has turned her creative eye to handcrafted jewellery comprising of semi-precious stones. Adding to the extensive range of frocks at the boutique Isy & Peeps combine print and embroidery to provide a flirty and fun mini-range, meanwhile Knock on the Door bring an upcycled t-shirt and vest range to the mix – ethical, stylish and in a range of delicious shades too. With all this choice there is no excuse to look drab this New Year’s! And if you are feeling the chill we have a fantastic range of winter capes from a selection of designers.

Hot off the press – participating designers will be offering DOUBLE DISCOUNTS this January – check by the boutique for the latest offers.

And for those visiting the Big Smoke please visit our sister branch at 2, Seymour Place, W1 nearest tube Marble Arch.

 

 

The team at the British Designers Boutique in Bath would like to wish you all a joyful Christmas and exciting New Year.

 

Until then, stay warm and stay stylish. x

 

 

12 December 2010 – Fashion & Fromage!

Shoppers at the boutique have been getting in the festive spirit this week buying up pieces that shimmer and sparkle. We livened up the proceedings with a live band: ‘Fromage en Feu’ which is described as the most danceable gypsy music in the South West! Customers danced, drank and enjoyed – while a few even made some purchases. ‘Fromage’ did us proud with a non-stop two hour set and feedback from customers was fantastic.

 

Another bonus for customers at the Bath branch this week is a ‘Christmas Clearance’ rail of designer pieces at knock down prices – for a limited period only. Well, we do like to keep our clientele happy.

Earlier in the week we said goodbye to Gwendolyn Carrie’s range of shoes and boots as they headed back to GC HQ in London. It was sad to see the range go but for Gwendolyn Carrie devotees we do still stock a great range of leather goods from purses to travel wallets – the quality of which is exceptional.

New to the boutique is a luxe t-shirt and vest range from sustainable label ‘Knock on the Door’. All the pieces have been created from upcycled / recycled fabric and carry very reasonable price points too. We also have a selection of incredibly glamorous party dresses from Elsa Haag and I particularly love the one-shouldered silver/grey ‘Dannii’ dress – perfect for New Year’s Eve.

Hope to see you at the W1 London BD@FC opening this Thursday and until next time have a very stylish week!

 

24^th November 2010 – Bling Bras & Bracelets

 

Never a dull moment at the boutique we’ve had new stock from Goat – and in larger sizes too, jewellery from Be Inspired, statement rings from Jolita and handmade corsets from Emma Houghton – perfect for creating the wow factor during the party season.

Be Inspired handmade bracelet

Meanwhile Emma, our grad intern, and I have been thinking visual merchandising – the brief: to create a Christmas party window that is simple, stunning and yet effective. Our mannequins have been transformed into party girls and I particularly love the satin twisted dress in steel grey by Avsh Alom Gur – it’s so elegant the way it hangs like a cape over the shoulders. We’ve added a liberal dose of bling too – it’s amazing how many customers are drawn in by shimmer and sparkle. Also glamming up the windows are some decorations courtesy of ‘December 25^th’ – a festive shop in Bath that’s open all year round, thanks to Emma knowing the owner.

 

 

The boutique is now in good company with Hannah Dulcie’s lingerie boutique opening opposite. I popped in to the champagne launch last Friday, well, it would be rude not to, and was impressed with the beautiful range of high end underwear on display. The boutique is kitted out like a sensuous boudoir and is bound to do well in the run up to Christmas.

 

Check out Gwendolyn Carrie’s ‘Natalie’ party heels and Akong London’s statement necklace in this months Folio magazine…more press coverage coming soon.

 

 

Wishing you a stylish week.

 

JoJo

 

15 November 2010

New In…

In the London Fashion Week room…new designs from Bora Aksu as well as some vibrant silk pieces by Avsh Alom Gur. Shoe sculptress Atalanta Weller has reduced her unique footwear by 50% and there is a further 20% reduction on Felder Felder frocks.

Meanwhile in the emerging designers room Belles of London have introduced a range of winter capes to keep those chills at bay and we have some vintage inspired sparkle courtesy of Liquorish (recently featured on The Apprentice). Further reductions in this section come courtesy of Afira, Be Inspired and Bath Spa graduate Natalie Sarah Ellis. While ethical t-shirt label Colder Shoulder has introduced a special offer – 2 t’s for £35 in the run up to Christmas.

 

 

 

Coming soon…small leather goods from Gwendolyn Carrie, new label Elsa Haag and more stock on its way from Goat London.

As from the 18^th November the boutique and the rest of Milsom Place will be open for late night trading each and every Thursday.

Look forward to seeing you soon.

24 October 2010 – Fashion Grads ‘n’ Glad Rags

 

While there’s no doubt that the London Fashion Week designers draw the customers into the boutique we are always keen to give up and coming names the chance to shine. For the last few weeks we have featured a complete autumn look by Bath Spa Fashion Design graduate Natalie S Ellis in the main window. Her black/brown panelled trousers, printed chiffon blouse and fox fur gillet compliment the warm rustic tones of autumn’s falling leaves perfectly. Our in-house intern Emma Ewer completed the outfit with a velvet chain tuxedo necklace by Akong London.

Natalie S Ellis pieces finished with Akong London necklace

 

Meanwhile it’s been a week of highs and lows at the boutique. From suspicious customers to fire alarm alerts there’s always something happening! We received some seasonal stock from Zoe Boomer more beautiful silks and jerseys in flattering clean lines. Belles of London sent over some Christmas sparkle, no getting away from the fact that party season is well on its way. And we also received a gorgeous red wool belted Jolaby coat with dramatic high collar which I featured in the window. In less than a day it had sold to one very happy customer who spotted it the night before – she fell in love with it instantly and was over the moon that it was the perfect fit.

 

 

The ladies of Bath have yet to get into the party spirit so we are planning a November event themed around fabulous ‘look at me’ fashion and live music. More on that later.

 

Until next time have a very stylish week.

 

JoJo

 

12 October 2010

 

Style Forums, Sales Queens and A Call for Super Accessory Designers

 

It was interesting to be part of the Milsom Place Style Forum day with personal stylist Emmeline Stevens last week. Not only did Emmeline dispel the illusion that you have to be a rich celeb to work with a personal stylist but she also opened new eyes to the great designer bargains currently at the boutique. Our graduate intern Emma Ewer also got the chance to display her final year collection and her soft pleated velvets got the ladies gushing. No doubt we will be working with Emmeline and her team again soon.

 

Emmeline picks out a flamboyant PPQ number at the BD@FC boutique

 

Emma Ewer displays her final year collection in the Style Forum room

 

In store we have two resident sales assistants Serena and Sarah-Jane both of which are super friendly and helpful – essential in a designer environment. New in store – we are also preparing for the oncoming party season with some blinging eye-catching bags from Vangil.

 

And if you haven’t had enough of us already then you can always check us out on FaceBook and Twitter under BDB Bath (our full name was too long to add).

 

We are also interested in stocking some quality winter accessories – gloves, scarves, hats et al – so if you are a British accessories designer that would like to be stocked Bath please contact jojo@fashioncapital.co.uk with a few example images.

 

More next week.

 

Until then we are lusting after this knitted / jersey Jean-Pierre Braganza dress – the small was snapped up from the window display and there is one medium remaining!

 

Loving this JPB dress

 

 3rd October 2010

It’s now been a month since we opened our doors at Milsom Place and the feedback has been fantastic.

Just a selection of comments….

“It’s like a slice of London style in the middle of Bath.”

“I can come here with my daughter and we’ll both be happy to be in the same shop.”

“The clean and minimal layout makes the place fresh and super stylish, and it achieves this feeling without being austere.”

“Designer clothing in a laid-back environment.”

Style Forum 9th October 2010

This week the BD@FC boutique will be participating with Milsom Place in a Style Forum. Taking place on Saturday 9th October fashion guru Emmeline Stevens will lead the event to include talks on key trends, styles to suit your shape and a tour of the fashion retailers situated in Milsom Place complex. There will also be beauty makeovers, sushi nibbles, fizz and discount offers from a selection of the participating stores. Sessions with Emmeline from The image Consulting Company are scheduled at 12.00 noon, 2.00pm and 4.00 pm and the BD@FC team will be on hand to talk about our in-store designers and great pieces we have on offer. Should be a fun day for all.

More soon,

JoJo

 

 28 September 2010

Hope you all had a great Fashion Week.

To celebrate London Fashion Week the team at the ‘British Designers’ boutique have created a catwalk installation featuring key pieces from Jean-Pierre Braganza, Osman, Felder Felder, PPQ and Hannah Marshall. The installation currently occupies unit 17 at Milsom Place – a floor to ceiling glass space often used by artists and pop-up projects. In front of a silhouetted audience our catwalk models line-up & pose to perfection alongside show footage projecting creations from our resident designers (providing a much needed viewing distraction for those queuing for a spot of lunch or dinner at Jamie’s). We will be changing the display to feature more designers over the coming week as we have the space until the 4^th October.

Here are a few installation images…

 

 

We have also been picking up some great press click here to view our latest press cuttings and there’s more to come.

Meanwhile at the boutique customers have been heading for jackets, knits and jewellery this week – a sure sign that autumn is setting in. We’ve also had a new member of staff join the team, Serena, she will be on sales and is super friendly with customers so we welcome her on board.

More next time, until then have a great week.

JoJo

 

 

 

15 September 2010 – Staff, sales & sizes…

It has been a hectic first week at the Bath branch of British Designers@FashionCapital, Stef and I have been on the case with staffing and have met two great candidates from Bath Spa University. One of which, Kathryn, will be starting with us tomorrow.

Feedback thus far has been great and from the London Fashion Week camp Jean-Pierre Braganza and Goat are gaining great interest and from the emerging designer’s room Eva Evanovich has been getting plenty of attention. Local resident and WWD journalist Lesley Field has been in twice while another customer commented that the boutique was a “slice of London in the heart of Bath.”

The only negative, and often reported issue in the press, was related to sizing and customers suggesting that not enough larger sizes are available. This view has been sent on to the designers – I have to say it does seem strange that while the average woman in the UK is a size 14 – this size is classed as the largest in the designer arena. More on that later.

New to the boutique we have MoodSwing Couture hand embellished bags and more one-off pieces from the London Fashion Week designers. More from gorgeous Bath next week.

JoJo

Some more boutique images for your viewing pleasure…

 

Charlotte Bramford founder of Knock on the Door with a

Knock on the Door Camilla Kennedy design

 

 

The LFW Room more arrivals from Osman and Bora Aksu

 

 

Felder Felder jacket – Akong London necklace

 

5th September 2010 – And we’re open for business…

So much has happened since I last blogged it’s a job to know where to begin. In typically ‘fashionably late’ style most of the deliveries arrived in the latter part of delivery week with some even arriving on opening day! It was crescendo time as everything prepared during the last few weeks came to fruition.

Even though I do say it myself the boutique looks fantastic – from the window displays to the stock to the final touches. However, as with all new businesses we certainly had our fair share of ‘teething troubles’! The biggest and most detrimental of them all was the card reader failing to connect. In today’s retail world – no card reader equals no sales – not good! It’s at times like these when all you can do is keep calm and weigh up the possible options logically. Fortunately Stef, who also worked on the Bicester project, kept a level head and once it became apparent that the situation would not be rectified in time for the launch we decided that a closed door ‘preview evening’ was the way to go.

As for the launch party – well, it thankfully all came together despite the fact that Stef and I had to spend a good portion of time on the card reader issue! At this point in the project it was also time to say farewell to Vanessa, she handed in her notice a month ago to venture into pastures new – and I wish her well.

To launch the boutique we invited local press, industry figures and potential customers to enjoy a very British ‘high tea high fashion’ experience and my tea ladies, an amalgam of family and friends, did us proud with delicate bite sized cakes on vintage china, tea and of course champagne. A steady flow of faces ranged from Bath Life Magazine to renowned journalist Iain R Webb. The local newspaper ‘The Bath Chronicle’ came in to shoot Bath grad – Natalie Ellis’ collection on our model Bek – alongside Louise Pickles – the fashion design course director at Bath Spa Uni. A good time was had by all and by the end of the evening Stef and I were ready for a serious amount of shut eye. I will add coverage from the launch in due course.

We are now open for business so do pop by the British Designers @ FashionCapital boutique whenever you are visiting the world heritage city of Bath!

 

More soon,

JoJo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

31 August 2010

A visual preview of what’s been going on at the boutique of late…

 

 

20 August 2010

 

Wallpaper, wayward interviewees and chance encounter with Mr. John Cleese

 

The shop prep continues from arranging security options to hanging wallpaper to planning the launch party. Just when you think you have thought of everything another spanner is thrown in the works. Call me naïve but I didn’t know that you needed a license to play background music in a shop! What next – a license for breathing in public air! After a successful purchase of 4 lovely speakers on e-bay I set about researching the criteria for this music licence and swiftly applied for one online.

 

The search for staff has been somewhat of a disaster, after setting appointments for the 18^th not one single applicant bothered to turn up! Megan, from head office, had travelled all the way over from Brighton prepared and ready to question and interview! Fortunately all was not lost as she additionally ferried over two mannequins. So what happened to the applicants? One e-mailed in ill – at the very last minute, another had facial bruising after an epileptic fit earlier in the week and two were ‘no shows’. So it’s back to the drawing board! We have since received more interested applicants and have decided that fashion experience or study needs to be at the candidate’s core in order for this project to work. Will let you know if we manage to interview and employ next week.

 

Meanwhile I was invited by local jewellery designer, Jennifer Wade, to view her new collection and drink champagne at the Royal Crescent Hotel, well, it would be rude not to! Had a surreal moment when I spotted John Cleese next to the jewellery stand wearing one of her rather feminine designs. Now there’s a talking point!

 

 

More next week.

 

JoJo

 

 

 

 

12 August 2010

The BD@FC window graphics have arrived…

This week we’ve been mucking in and getting dirty – painting, cleaning and shifting. The window graphics guy from ‘Bath Signs’ came and applied our logo to the two front windows and glass screen that leads to the fitting rooms. Feels like the place is really starting to take shape, although still so much to do before the 1st!

 

British Designers @ FashionCapital has arrived!

 

From the inside looking out

 

The guy fitting and applying to the 2nd window

 

 

 

7 August 2010

 

JoJo’s Blog – Boutique Staff & Boutique Decor

 

My head is swirling with boutique business. After much discussion about the windows we have decided to go for backdrop flats that can be painted, wall-papered and changed on a regular basis. It definitely provides a more flexible option than getting posters printed up and we can unleash the creative monsters from within too, can’t wait!

 

The designer confirmations are looking great, thanks to Vanessa and all her chasing up. We understand it’s a tricky time of year with many away on their summer holidays or stuck in the studio preparing for fashion week and accompanying trade shows.

 

At present we are looking to recruit a boutique manager and assistant and have started to advertise for suitable candidates. While we are interested in recruiting from all walks of life we have also signed up for a back-to-work initiative implemented by Creative Process. The initiative provides opportunities for young adults 18 – 24 to get back into work if they have been unemployed for six months or more. Given the current economic climate and the amount of empty retail units across the country we are optimistic that the perfect candidates are out there.

 

As for the PR side we’ve already had some great coverage from trade and local (South West) press…and there’s more to follow. Now we are keen to entice consumer press with the gorgeous pieces we have coming in store – so preparation of a new release is on my very long ‘to do’ list.

 

More soon as Vanessa and I get our DIY heads on and tackle the shop floor!

 

JoJo

 

As featured in the Milsom Place, Bath e-newswire

 

30 July 2010

Fashionable Bath

Where do I begin, I feel a bit like a naughty schoolgirl that’s not done her homework for a while. The last week has been a medley of press requests, interviews, window graphics, credit card terminals, BT phone lines and general sorting out of what is to be done to the shop. At the weekend Vanessa and I got friendly with our resident mannequins, they look great we just need to clothe them now! We also tested their modelling skills in a shoot for the local paper. Press coverage on the boutique is starting to kick in and I was particularly enchanted by this piece of coverage by style blogger Fashion Bratt…

Gotta love the fashion capitals of the world… Paris, London, New York…. Bath? Well, yeah actually Bath is pretty fashionable. Ok so it might not be home to the garment district or Boulevard Haussmann or have its own fashion week…. but it does have a reputable fashion department at Bath Spa University, a fashion museum and numerous independent boutiques lining its antique streets, not to mention an influx of 4.4 million tourists every year. (It is also home to love of my life Crispin Mills of Kula Shaker… but we won’t go into that now.)

So with all this in mind it seems right that Bath should house a boutique that showcases some of the best new British talent. Bath will now have a permanent British Designers Boutique, quenching the fashion thirst of several core markets, from the affluent residents of The Royal Crescent to fashion savvy students – because the boutique will not only stock the work of established designers but it also aims to expose local talent, and will be working with the Universities.

Lots to do and so little time.

More soon.

JoJo

P.S. Don’t forget to check out our Press & PR section for all the latest coverage.

 

JoJo & Vanessa get posey with a mannequin

 

Date: 21 July 2010

The BD@FC Boutique – the shop floor

We have been so fortunate to bag a fantastic unit in the heart of Milsom Place. The exposed ceiling beams and stone walls give a classic feel while the glass and steel add a modern twist. The space is fitted out but there is still more we need to do before the unit distinctively becomes the British Designers boutique. Watch over the coming weeks as we transform the space.

Date: 18th July

British Designers Boutique JoJo’s Blog Week 1

 

After months of waiting the go-ahead for the boutique in Bath took me, somewhat, by surprise. While Vanessa got busy liaising with the various designers we plan to stock, as well as organising and writing lists as long as the M25, I have been alternating between PR and admin duties.

 

There’s no doubt that our other retail concepts have worked very well but we are keen to ensure that the Bath version has a unique flavour of its own so I have been contacting the University and various designers based locally. The idea is that we provide a place that is inspirational and supportive and that we also broaden the retail concept to include external projects.

 

The boutique situated in Milsom place is really airy and light, a stylish mix of modern and classic and while it is fitted out we still have a fair amount to do before it is anywhere near ready.

 

This first week for me was all about the press release. Nicky, the PR for Milsom Place needed a copy A.S.A.P. as she’s about to go on holiday for 3 weeks – all a bit tricky due to the fact we are still in the midst of getting designers on board and finalizing details. Still, I got there in the end, even if it did mean working on into the night! The release is compiled complete with images and the message is ready to be delivered – the British Designers boutique is coming! Let’s see what the press will make of that.

 

We’ve already got some great names on board – Jean-Pierre Braganza, PPQ, Emma Cook, FelderFelder, the list goes on.

 

Next up…more meetings, discussions about finances, staff and duties as well as sourcing more accessory designers, deciding on window graphics and coming up with a slick window display. All in a day’s work!

 

More soon,

 

JoJo

 

Date: 15th July

From the beginning…

My very first article on the birth of the Bath boutique…initial concepts and why we’ve had our eye on the Spa City…

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CONTACT
JoJo Iles – P.R. & Marketing Manager

British Designers@FashionCapital – 14/15 Milsom Place – Bath – BA1 1BZ.

Email:  jojo@fashionpr.co.uk

Tel:      01225  489 009

 http://www.milsomplace.co.uk/shopping.php

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Welcome to JoJo Iles BD@FC Blog…

Every week JoJo will be delivering updates on this amazing boutique project.

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21st July 2011 – Joshua Riches Capsule SW Competition Collection in Images…

 

 

 

 

 

 

 

 

 

20th July 2011 – SAVE OUR SHOP – Words of Support & Encouragement

It’s always a pleasant surprise to receive a letter from the House of Commons! Thanks to Don Foster MP for his supportive words and encouragement on our ongoing rate debate with B&NES. Also letters of support from Louise Pickles at Bath Spa University and the Executive Director at Bath Chamber of Commerce. We have also received these encouraging words from others that we have worked with on the project…

From Stefanie England, designer and 2010 graduate from Bath Spa University

 “The British Designers Boutique is a fantastic chance for me as a young designer and recent fashion graduate (from Bath Spa) to showcase and sell my work. FashionCapital has brought to an already fashion inspired city a new innovative Boutique experience which already has proved very successful both for me as a designer, the Boutique themselves and for the public of Bath to enjoy exclusive designs.”

In February 2011 British Designers@FashionCapital took part in a charity fashion show hosted at the Assembly Rooms in Bath. The show was to raise money for a local charity called the Trauma Recovery Centre which works together with local police and services to help children recover from serious trauma. Without the help and contribution of this store we would not have been able to raise as much money and awareness as we did.

 From Helen Director of Hemyca

British Designers at FashionCapital offer a unique, educational and dynamic service for graduates and young new designers. It is a platform designed to give designers a chance to get noticed, network, develop and progress.

FashionCapital has also become involved with the community giving Bath’s residents a new, more exciting and unique place to shop. The customers are very supportive of the young designers and are pleased with their hard work and friendly atmosphere that they bring to Bath.

Please reconsider charging FashionCapital full commercial rates as they are all about helping young designers follow their dreams. They are a non-for- profit business and do not have the funds to meet these payments. By charging this fee you are not only letting go of FashionCapital but you are ruining the futures of young designers that depend on FashionCapital and a community that has grown with us.

During these tough economic times FashionCapital is essential for new designers and helping them succeed.

From David Hill-Souch – Casting Manager at Shoot DHS Models, Bath

I am simply dumbfounded to hear the devastating news that will likely force closure of Bath Boutique, British Designers @ Fashion Capital.

SHOOTDHS MODELS have recently enjoyed working with them on numerous fashion projects, which has been incredibly helpful in the set-up of our company.

I feel it would be a complete travesty to Bath if they should disappear from our high street. Not only do they offer fantastic promotion and exposure to new and upcoming designers, they also employ a dedicated and passionate team of people.

From Nina Patel Director of Nina Bon Bina Ltd

British Designers @ Fashion Capital Milsom Place provides many invaluable services to the local and wider community. The coalition government is supporting initiatives

-to help young people in education

-to help young people in employment,

-to encourage the self employed,

-to support independent shops,

British Designers@ Fashion Capital is embracing all these initiatives. They work on projects with Fashion/Photography/Retail students to develop skills that will make them ready for the work place. BD@FC provides a lifeline for small independent designers like me. I’m able to gain an income through sales as well as gaining much needed promotion. BD@FC sells a diverse and exciting mix of labels which makes it a unique independent shop.

BD@FC has had a positive impact on hundreds of people since its opening and I hope it can be allowed to continue to do so.

From Fi Stewart at FiFi Venus Millinery

The British Designers Boutique was the first shop to stock my fascinators five months ago, and has been instrumental in gaining further exposure for my brand.  They have been very supportive and encouraging throughout, offering invaluable advice and workshops on how to build a fashion brand. They also asked me to take part in Bath Fashion Week which was a great opportunity, and subsequently asked me to create a window display especially for the boutique, further aiding my brand awareness.

I am sure the people of Bath, as well as the many visiting tourists have benefited greatly from their presence, offering new and exciting fashion that stands out from the uniform high street brands. I think it is imperative not-for-profit organisations like this are supported as they champion independent designers and act as a stepping stone into the industry. The British Designers Boutique puts Bath on the fashion map and is a great asset to the city, so long may it continue!

From Jan at Jan Knibbs Design

When I finished my MA at Bath Spa I found it very difficult to find stockists for my embroidered jewellery as it is quite difficult to categorise. Being able to showcase it at the British Designers @ Fashion Capital Boutique in Bath has given me the chance to test the market and be seen in a prime retail site which would not have been possible otherwise. It is incredibly tough for any new and emerging designer to get their work seen and I think the way in which the boutique encourages local talent is amazing and inspiring.

13th July 2011 – On Location – Online Petition

Greetings from gorgeous Bath, this week we have been utilising Bath as an elegant backdrop with a shoot for Joshua Riches winning capsule collection and an editorial shoot using a mix of designers from the boutique. It was a pleasure to work with the photographer April Samantha Barrie based in Bath and local model agency Shoot DHS Models. The results are already being edited and from what I have seen so far – look fantastic. Can’t wait to share these with you next week. We are also waiting to hear about our appeal date with the council please cross all your fingers and toes that the council can help and support our boutique and grant us rate relief. Thanks to all those that have signed and supported our petition:

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

 

6th July 2011 – Bath Beach Bodies

 

This week at the boutique we have been all about holiday & beachwear. As seen in the latest issue of Bath Life magazine Paolita leads the way in the swimwear stakes with its curve enhancing swimsuits featuring cut-away sections and vibrant paisley prints. Rhys Ifans was clearly impressed as he brought Anna Friel in to try on most of the Paolita range. She ended up buying the Odalisque swimsuit and the Cupid’s Kiss bikini as well as the Ash one-shouldered dress by Tramp in Disguise – very Ibiza rocks!

 

 

 

New in at the boutique we have a capsule collection from ‘Rainbow Winters’, designed by Amy Winters all the pieces feature specialist inks which change colour on reaction to sunlight and water. Also just in are some incredibly glamorous evening frocks from Danny Tang and Goat London are set to return to the boutique this coming week. We look forward to having them back.

 

We currently have some great reductions in-store on designs that you definitely won’t find on the High Street. Tomorrow we will be shooting Joshua Riches (competition winner) capsule collection in collaboration with ShootDHS Models and we’ll share the results from that next week.

 

If you support what we and FashionCapital provide for up and coming designers then please sign our petition so that we can remain in Bath. We are currently under threat from Bath & North East Somerset Council imposing crippling business rates on our not-for-profit business. We need to keep diversity and new talent alive please sign our online petition, it takes seconds, thanks in advance.

 

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

 

More next week,

 

JoJo x

 

29 June 2011 – Summer Sunshine – Summer Sales

As mentioned over the past two weeks the future of the boutique is in question as we are currently in dispute with Bath & North East Somerset council over rates. To read the full story go to http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977 . A reviewed decision has yet to be made from the council and we thank those who have signed and supported our petition so far. Louise Pickles, Fashion course leader at Bath Spa University has shown her support and we are currently in touch with retail guru Mary Portas and her ‘Save Our High Street’ campaign. The story featured in this weeks’ Bath Chronicle and ironically the images in the Bath Spa graduate show report on the very same page as our article feature several designs from the ASOS Black project we ran with the 2^nd Year students.

 

 

On a lighter note don’t forget it’s the Paolita designer swimwear discount day at the boutique tomorrow Thursday 30^th. Paolita’s pieces are beautifully cut to enhance those female curves and in a selection of vibrant prints and colours. Our mannequins are dressed and ready – here’s a sneaky peek.

We’ve also got some amazing bargains in our Summer Sale from Isy & Peeps, Belles of London, Tramp in Disguise, Jean-Pierre Braganza, Zoe Boomer and S M Walker. Bora Aksu is due to return with new stock later this week and also due are some exclusive interactive designs from Rainbow Winters and evening dress drama from Danny Tang – can’t wait to see those. Word is our best selling brand throughout the winter is keen to come back with some new classic pieces – more on this next time!

Until then we wish you a fashion fabulous week.

JoJo at British Designers Bath

 

22 June 2011 – Grand Grads

June is all about the grads and Bath is no exception as we were invited to view the latest designs from Bath Spa’s 2011 graduates. Set in the decadent ballroom of Bath’s Assembly Rooms show producer John Wolford made the most of the elegant architectural features creating picture perfect scenes for each collection. Personal favourites included ‘Chercher La Femme’ by Hope Burridge – refined daywear pieces in relaxed 1920’s shapes featuring delicate laser-cut leather sections and accessories – beautiful and commercially desirable. Grace Butler combined intricate cut-work with strong colour for a stylish modern look, while Isabella Kent-Webb worked vintage silhouettes with oversize bows and pleating.

Also on show were designs from 1st and 2nd Year students and it was fantastic to see pieces from the FashionCapital ASOS Black project working the catwalk. Louise Pickles, the Course Leader, also thanked FashionCapital amongst others for working with the students and offering realistic insight into the fashion world.

 

New in at the boutique: Competition winner Joshua Riches samples have arrived and we are arranging a shoot as we speak. We have some gorgeous supple eel skin oversize clutches and purses from Heidi Klein and we have just collaborated on a shoot with stylist Ashley Cover and photographer Adam Robertson.

While we are as productive as ever a decision from Bath & North East Somerset Council still looms and the fate of the boutique is yet unknown. To read more about this issue and to support and sign our online petition please go to:

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

This story will feature in the local Chronicle this week.

More soon. x

15 June 2011 – SAVE OUR SHOP

What crazy times we are living in when those trusty retail names you see for decades across the country simply go to the wall! When Bath & North East Somerset council got back to us (after almost 10 months) to say they would not be granting us rate relief for our not-for-profit concern my heart sank. Does this mark the end of the road for British Designers in Bath? We have always stated that we could never afford to pay full commercial rates, after all, the boutique is about promoting and selling on behalf of our young British Designers. But we refuse to give up, we will appeal against this decision and we intend to find a way foward! In the meantime please read the below and click to sign our online petition – and feel free to forward the link on too. Thank you.

British Designers@FashionCapital offers retail support to London Fashion Week designers alongside new talent. Since opening the Bath boutique in September the project has engaged with the local community, up-and-coming designers and students studying at Bath Spa University giving them essential insight into the tough fashion industry. The feedback from customers has been incredibly positive – they love the unique product offer, the designer discounts and the fact they are supporting UK based businesses. Not forgetting to add the landlord of Milsom Place, L&R Group and their continued support and enthusiasm for this unique retail concept.

FashionCapital operates on a not-for-profit basis and only takes a small commission from each sale to cover running and staffing costs; a large proportion of each sale goes directly to the designer. To operate at this level, as the company has in the South East, the outlet needs the backing of the local council and to be awarded discretionary rate relief. British Designers, 14 Milsom Place, Bath has been operating on the understanding that the council would not charge full commercial rates in light of the company’s not-for-profit status and that it engages with the community and local educational bodies.

However, after 10 months of waiting for a response Bath & North East Somerset council have concluded that British Designers must pay full commercial rates. We are currently appealing against this but if the council refuse to alter their decision we will be forced to close immediately and will no longer be able to support designers with a retail outlet in the South West. Please do not let this happen, Britain is already becoming a clone town country with the same high street chains wherever you go. Please support us click on the link and sign our petition.Much thanks the team at British Designers@FashionCapital, Bath

http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977

British Designers @ FashionCapital, 14 Milsom Place Bath BA11BZ

 

8 June 2011 – Future Fashion: Students, Grades & Grads

We may well be surrounded by Paolita beachwear and vibrant Tramp in Disguise maxi dresses but the Great British weather seems to have other plans this week. Our style tip for this mood swing climate is to layer up those summer dresses with a lightweight trench coat, fabulous umbrella and a bright red smile!

Last week we announced Chloe Victoria Jones as the winner of our Bath Spa Uni external project for 2^nd Year fashion students. Her project work has been on display on the FashionCapital stand at Graduate Fashion Week for the past four days and will also be on show at this September’s Profile event. To read more about the project go to:  https://www.fashioncapital.co.uk/BritishDesignersatFCBoutiqueBath/23997-Future-Fashion.html All the students worked extremely hard on this project and we would like to give an additional recommendation to Emma Chandler and her dramatic Russian inspired evening wear and floor-length coat.

Meanwhile, over at the boutique we’ve had another delivery of Jean Pierre Braganza, a firm favourite with the staff and clientele of Bath, some additional printed pieces from Tramp in Disguise (just as good as Christopher Kane’s universe inspired prints only a lot more affordable!) and handmade bags and digital print scarves from Soomin.

I have been attending the local grad shows and my top picks from the UWE Fashion & Textiles show include: innovative, sculptural knitwear by Sarah Cassidy and Johanna Posselt-Walsh, graphic origami pieces by Elaine Yeoh and intricate tailoring by Rei Tan. Well done to all the students always great to see inspirational ideas on home ground.

 

Sarah Cassidy knitwear

And finally we would just like to mention the Paolita Beach party taking place at the Bath boutique on Thursday 30^th June – there will be the 3 D’s = discounts, drinks and dancing! Should be fun so pop down for some super fabulous holiday beachwear.

 

British Designers@FashionCapital, 14 Milsom Place, Bath BA1 1BZ.

More from Bath next week, JoJo x

1 June 2011 – ASOS Black Project plus new in at the boutique…

Greetings from the Georgian City. Here in Bath there has been music and performances galore as the Music Fest and Bath Fringe are well underway attracting visitors and locals alike.

Since the end of March British Designers & FashionCapital have been working with 2^nd Year students from Bath Spa University on an external design module. Students could choose whether to design a capsule range for ASOS Black or Belles of London to sell at the Clothes Show. The project requested research of the labels and their competitors before using creative inspiration to produce a capsule range. The final crits took place at the Workshop just over a week ago and Jenny was highly impressed with the standard of work on show.

Jenny Holloway, director of FashionCapital, Kosa Ralevic, Workshop and Factory manager, and JoJo Iles, manager of the British Designers@FC Boutique in Bath have independently looked at the work and have unanimously agreed that Chloe Victoria Jones is the project winner. Congratulations Chloe, she will now have her project work on display on the FashionCapital stand at Graduate Fashion Week, her pieces will also be showcased at the Profile show for up and coming designers in Mayfair, London this September and her work will be shown to ASOS buyers and could possibly secure orders. Exciting news and we will keep you updated with the latest developments.

Also at the boutique in Bath we have had some new arrivals courtesy of Claudia Polo…fedora hats and vegetable ivory jewellery, sale samples from Hemyca, who incidentally won the award for brightest, most directional brand at ‘Fashion Press Week’ last week. Plus a few more vibrant print designs from Tramp in Disguise. As one customer said British Designers is like “a capsule department store full of fashion goodies.”

More next week from the team at British Designers@FashionCapital Bath

25 May 2011 – Students, samples and sales

It has been another action packed week at British Designers@FashionCapital in Bath. First and foremost we would like to congratulate all the Bath Spa 2nd Year fashion degree students on completing the brief we set them at the end of March. Students were given the choice of designing a capsule range for ASOS Black or Belles of London at the Clothes Show. The majority selected ASOS Black as their target client and the range of work on display was highly impressive. Jenny Holloway commented: “Overall I was very impressed with the standards of presentation, design content, quality of samples and the actual interpretation of the initial brief.” The FashionCapital team are currently reviewing all the students work and will be announcing an overall winner in due course.

The first samples of winning South West competition designer, Joshua Riches, have been produced by the team at the workshop and we look forward to having the capsule range available to sell in store soon!

Meanwhile, new in at the boutique we have some more of S M Walker’s show stopping leather collars and a selection of her leather clutch bags, along with new stock in from Belles of London and Jolaby.

 

 

 

More next week from gorgeous Bath x

 

18 May 2011

We’ve been hitting the local headlines once again this week this time featuring our South West Competition winner Joshua Riches. His designs are in production as we speak and will soon be available to try and buy at the boutique, we’ll keep you updated.

Joshua and his fellow 2^nd Year students will be heading to the London workshop once again this Friday to present their final designs for the ASOS Black / Clothes Show brief. Good luck to all of them, we already saw some innovative ideas emerging a few weeks ago and this brief could provide the unique opportunity of getting in with the country’s leading online fashion retailer! More on this next week.

Last Saturday film maker Michael Stylianou collaborated with the Bath boutique to create a short promo film featuring several of our designers. Thank-you to Alexis the model from Shoot DHS Models, so professional and adaptable – she looked great in everything! Also to No 3 Hair salon for stepping in at the last minute, Emma for her styling and David for generally helping out and making us all laugh. It was a great day and we hope to share the short film with you soon.

Just in new label ‘Tramp in Disguise’ – vibrant, unique prints galore.

 

 

9 May 2011 – Samples and Shoots!

In the news: South West Womenswear Design Competition Winner Joshua Riches will feature the Bath Chronicle this week and samples of his designs are being made up at the Workshop as we speak.

This Saturday 14^th photographer and film maker Michael Stylianou will be shooting designs from the boutique – come down and have a look at a fashion shoot in progress 10am – 4pm.

New in at the boutique; fresh jewellery pieces from sustainable jewellery brand Le Ju, vibrant summer print dresses and separates from Zoe Boomer and essential linen separates from the Belles of London.

Drop in and discover a unique find.

Great British Fashion Design at half the price.

 

20 April 2011 – Fascinators and Factories

This week myself and 13 Bath Spa Uni students descended on the FashionCapital workshop and factory in North London. After an insightful tour of the manufacturing process Jenny Holloway and I held individual crit sessions to view the student’s project progress thus far. (The 2^nd Year students were asked to design a capsule range of 6-pieces for either ASOS Black or Belles of London.) Both Jenny and I were very impressed with the standard of design work coming through and are really looking forward to seeing those initial design ideas develop into wearable garments.

Winner of the South West Design Competition Joshua Riches was also in tow and the workshop team went through his sketches to finalize measurements and details. The plan is to have Joshua’s range in the Bath boutique by mid-summer and of course we will be adding regular updates every step of the way.

Meanwhile at the boutique FiFi Venus has created a vibrant window display featuring her floral headpieces and the feedback has already been fantastic.

More next week, until then we wish you a Happy Easter!

 

13 April 2011 – Sunshine and Students

Greetings from Bath! It seems retail is weather reliant as once the sun starts shinning and the breeze warms up shoppers will happily roam the streets donning their favourite pair of sunglasses. We have definitely noticed a pick up in trade over the last few weeks and long may it continue. Best sellers include: Jolaby draped dresses, cropped linen jackets by Belles of London and chiffon cocktail dresses by Bora Aksu.

Dress by Jolaby

 

As for our external degree project with 2^nd Year Bath Spa students we have invited them over to the Workshop and Factory in London next week for their mid-project crit. Jenny and I are looking forward to seeing their initial research and designs. More about this next week.

  

6 April 2011 – And the winner is…

After much debate and discussion the FashionCapital judging panel of the ‘South West Womenswear Design Competition’ have agreed on a winning designer; well done to Joshua Riches from Bath, his combination of unique design details, easy-to-wear shapes and rich colour palette won the panel over. Joshua will now be invited to the workshop to select fabrics and the team there will begin to create the first samples of his capsule range.

Exciting times! We’ll keep you informed of all the latest developments.

 

27 March 2011  Bath in Fashion and don’t forget your Mother!

Take a butchers at our Bath in Fashion pics, it’s been one full-on week at British Designers, Bath. Our very own Jenny Holloway kicked off the proceedings with her insightful talk ‘From Design Sketch to Shop Floor’, to a fully packed to standing room. This was followed by a project briefing directed at 2nd Year Fashion Design students at Bath Spa University. Anna Coverdale and her team from ‘Fabulous Bijoux’ introduced their latest jewellery collection while show producer John Walford did us proud with a stunning show ‘Fashion & Fizz’ at the Roman Baths. Our designers complete with headpieces by Fifi Venus, looked incredibly elegant against the historic backdrop. If that wasn’t enough boutique manager JoJo was snapped by street style photographers wearing PPQ and we collaborated with Waterstones on Milsom Street with a Live Mannequin event. Film maker Michael Stylianou rounded off the week shooting our two resident models in and around the streets of Bath…watch out for the film which will be screened in the boutique at the end of April.

 

Meanwhile new in we have new stock from Jean-Pierre Braganza, Louise Amstrup and swimwear label Paolita plus Bath Spa graduate Stefanie England joins us with her range of eveningwear. In the accessories department we have vintage style bags by Cloth Magpie, leather designs from Milo & Saint alongside fresh jewellery from Jolita and Fabulous Bijoux plus, not forgetting to mention, headpieces by Fifi Venus.

Don’t forget its Mother’s Day this Sunday 3rd April so here’s a few ideas…

 

24 March 2011 – Bath in Fashion

Bath in Fashion has kicked off and commencing the proceedings was our very own Jenny Holloway. Her ‘Behind the Seams’; from design sketch to shop floor was packed to standing and Jenny was mobbed for her expertise at the end. We have now given the Bath Spa University 2nd Year students their external brief project and we are excited to see what creations will emerge for either the Clothes Show market or ASOS Black label.

 

Voting continues with our South West Womenswear Design Competition and we will be making our final decision on the winner in the coming week.

Coming up; we will be showing at Fashion & Fizz, a catwalk and champagne extravaganza set against the Roman Baths and taking part in Bath’s live mannequin event this Saturday 26^th, pics to follow next week.

 

 

 

17 March 2011 – Catwalks and Competitions!

Greetings from Bath! We have another show fitting underway as I type this. Models from Bath Spa University are preparing for their annual show in aid of Sue Ryder charity. Once again to be held at the stunning Assembly Rooms on the 16th March – I have to say the girls are looking fabulous in our British Designers creations. To read more or to book tickets for this show please go to: http://www.fashionbath.co.uk/event.htm

The South West Womenswear Design Competition has now closed and you can now view and vote for your favourite entries online please go to https://www.fashioncapital.co.uk/BDBWomenswearCompetition.html and get voting now.

 

We are also really excited to be involved with Bath in Fashion 23 – 27 March http://www.bathfashionweek.co.uk Jenny Holloway’s ‘Behind the Seams’ production talk is already fully booked and we are involved with a fashion show to be held at the Roman Baths produced by John Walford and styled by Rebekah Roy – looking forward to that! We also plan to hold a wine and jewellery soiree with Fabulous Bijoux -customers will be invited to view the latest collection over a civilized glass of wine and some nibbles!

Lots to do as always. More next week from the Georgian City.

The team at British Designers – Bath

 

 

3 March 2011

Greetings from Bath.

British Designers kicked off the Freedom Fashion show in Bath’s elegant Assembly Rooms last week with a vibrant colour blocking story. The models did exceptionally well to bring the garments to life and funds were raised for a great cause. We have more shows on the agenda throughout March so watch this space! The boutique is certainly getting out there as our designers feature in a 6-page spread on Bath fashion in ‘The Bath Magazine’ this month. We have also been busy with the design competition – I have been in a scanning and uploading frenzy as lots of last minute entries have come in – more on this next week!

 

Freedom Fashion Show at the Assembly Rooms – model wears Bora Aksu top, Le Ju necklace and Hannah Marshall leggings

 

 

16 February 2011

It’s been another busy week at the Bath branch of British Designers@FashionCapital. We’ve had quite a few journalists dropping in to see what the boutique is all about and it’s always great to see positive copy on the concept in printed publications. Our latest tearsheet comes all the way from Northern Ireland – En Vie Magazine featured Bath in it’s travel section and quoted our boutique as a “hidden gem” and of course were thrilled that local girl Zoe Boomer was included in our designer mix.

 

 

We’ve also had Eloise Atwell in this week, a local designer and seamstress, Eloise has created a dress out of origami pieces of paper. In celebration of London Fashion Week while addressing the recycling issue – the dress is indeed a work of art and Eloise plans to add further pieces to design in the coming weeks.

 

 

 

 

9 February 2011

Along with our designer competition and charity fashion show (18^th Feb) our attention has turned to ‘Bath in Fashion’ – a week long event celebrating all things stylish. This year the event is scheduled for 23^rd to 27^thMarch and includes a talk by Iain R Webb, shows styled by Rebekah Roy, a fashion cutting workshop with Julian Roberts plus a presentation on the production process by our very own Jenny Holloway (more details below.) British Designers@FashionCapital has been getting involved every step of the way and last week we went on location for a fashion shoot with photographer Marko Dutka and 3 fashion models at the Bath Thermae Spa – the results will be used to promote the event and as a fashion spread in The Bath Magazine next month and from what we have seen so far are rather stunning.

Bath in Fashion 23^rd – 27^th March 2011

Behind the Seams:

From Design Sketch to Shop Floor

FashionCapital Director and industry professional Jenny Holloway will provide an insightful talk on the garment development process. From initial design sketch to fabric selection, sampling, pattern cutting, factory production through to the shop floor. Jenny’s talk will offer a concise view into the inner workings of the fashion industry. An essential taster for those wanting to break into the industry.

Date: Wednesday 23^rd March

Time: 1pm

Location: British Designers @ FashionCapital Boutique, 14-15 Milsom Place, Bath BA1 1BZ.

To book your place please contact JoJo jojo@fashioncapital.co.uk

Charity Fashion show – Bath

We have also been busy with model fittings for the up and coming charity show, 18^th February 7.30pm, in the elegant Assembly Rooms. Creations from British Designers will open the first section of the show and we have gone for a colour blocking story. For more information or to buy tickets for this black tie event please go to https://ssl.freedombathandbristol.com/fbb/es/fashion-show-2011

Until next week,

JoJo

 

 

2 February 2011

There’s so much going on at the Bath branch of British Designers that it’s hard to know where to begin.

We have received our first entries for the Womenswear Design Competition plus we were recently featured in the local paper ‘The Bath Chronicle’ with a great write-up and support for the competition.

New in store we have collections from Jolaby, Ceci and Emma Ewer in the ‘emerging’ room while PPQ have updated their range in the London Fashion Week space. One of our best sellers GOAT London has now moved on to our London branch – we had a great few months with them and are currently looking for new knitwear designers to fill their shoes. Coming soon…leather bags from S M Walker and Milo & Saint, spring pieces from Nina Bon Bina and something quite unexpected from cult couturier Ziad Ghanem.

While many designers are gearing up for the international catwalk circuit of New York, London, Milan and Paris we will be adding our own touch of fashion glamour to the elegant surroundings of the Assembly Rooms here in Bath. On 18th February designs from British Designers will open the Freedom Fashion Show to showcase spring’s bold block colour trend. The black tie event will be raising essential funds for the Trauma Recovery Centre due to open later this year – the first of its kind to open in the Bath area.

For more information and to buy tickets visit: https://ssl.freedombathandbristol.com/fbb/es/fashion-show-2011

And that’s not all, we are very much involved with ‘Bath in Fashion’ – a week long event happening towards the latter part of March and prep is currently underway for a promotional fashion shoot due to take place this Thursday. We can’t wait to see the images already!

Until next time,

JoJo

 

 

16 January 2011 – Competitions & Capsule Collections

It has been an exciting week here at British Designers Bath as we went live with our Design Competition. Open to creative but currently unemployed individuals based in the South West the competition invites entrants to design a capsule womenswear collection of 4 – 6 pieces for Spring/Summer 2011. To view more details on this creative opportunity click here

After seeing Emma Ewer’s (our grad intern) final year collection I suggested that she create a window display featuring her designs. The capsule range is made-up clean-lined luxurious fabrics that drape and skim the body. Inspired by Bath some of the designs feature printed simple line sketches of Bath locations – a subtle but a chic reflection of Bath none the less. Emma was thrilled when a customer tried on and bought her velvet dress the first day the display went up. I for one was very proud and I hope this will encourage her to take her fashion ideas further,

More soon from sophisticated surrounds of Bath Spa.

JoJo

  

9 January 2011 – Back to Business

I trust you all had a relaxing festive and New Year break and are ready to face the New Year with enthusiasm and gusto! The world of fashion never sleeps and we may only be a week in to 2011 but already the agenda is getting busier by the minute!

On the cards we have a design competition, a fashion show and projects with local students. First off I must inform you that Goat is about the leave the building. Known for their quality cashmere, chunky knits and clean separates, well, a certain Ms Beckham is a fan so who are we to argue, you can now pick up Goat for a limited 2 week period (until 23rd Jan) with an additional 20% off – some great pieces and prices abound – so don’t miss out! The Bath ladies and the BD@FC team will miss this best selling range for sure.

Popping into the boutique of late was fashion editor and journalist Sasha Wilkins AKA Liberty London Girl. Staying with friends in near-by Box over Christmas she stumbled upon our Bath boutique and was pleasantly surprised to see Osman, Felder Felder and Hannah Marshall in this neck of the woods.

Must go lots to organise, more on the exciting design competition next time.

Until then stay stylish.

JoJo

 

23 December 2010 – Just In, London Store & Double Discounts to Look Forward To!

Just in at the boutique…a new jewellery range by Shalke, a former fashion model and catwalk circuit regular, London based Shalke has turned her creative eye to handcrafted jewellery comprising of semi-precious stones. Adding to the extensive range of frocks at the boutique Isy & Peeps combine print and embroidery to provide a flirty and fun mini-range, meanwhile Knock on the Door bring an upcycled t-shirt and vest range to the mix – ethical, stylish and in a range of delicious shades too. With all this choice there is no excuse to look drab this New Year’s! And if you are feeling the chill we have a fantastic range of winter capes from a selection of designers.

Hot off the press – participating designers will be offering DOUBLE DISCOUNTS this January – check by the boutique for the latest offers.

And for those visiting the Big Smoke please visit our sister branch at 2, Seymour Place, W1 nearest tube Marble Arch.

 

 

The team at the British Designers Boutique in Bath would like to wish you all a joyful Christmas and exciting New Year.

 

Until then, stay warm and stay stylish. x

 

 

12 December 2010 – Fashion & Fromage!

Shoppers at the boutique have been getting in the festive spirit this week buying up pieces that shimmer and sparkle. We livened up the proceedings with a live band: ‘Fromage en Feu’ which is described as the most danceable gypsy music in the South West! Customers danced, drank and enjoyed – while a few even made some purchases. ‘Fromage’ did us proud with a non-stop two hour set and feedback from customers was fantastic.

 

Another bonus for customers at the Bath branch this week is a ‘Christmas Clearance’ rail of designer pieces at knock down prices – for a limited period only. Well, we do like to keep our clientele happy.

Earlier in the week we said goodbye to Gwendolyn Carrie’s range of shoes and boots as they headed back to GC HQ in London. It was sad to see the range go but for Gwendolyn Carrie devotees we do still stock a great range of leather goods from purses to travel wallets – the quality of which is exceptional.

New to the boutique is a luxe t-shirt and vest range from sustainable label ‘Knock on the Door’. All the pieces have been created from upcycled / recycled fabric and carry very reasonable price points too. We also have a selection of incredibly glamorous party dresses from Elsa Haag and I particularly love the one-shouldered silver/grey ‘Dannii’ dress – perfect for New Year’s Eve.

Hope to see you at the W1 London BD@FC opening this Thursday and until next time have a very stylish week!

 

24^th November 2010 – Bling Bras & Bracelets

 

Never a dull moment at the boutique we’ve had new stock from Goat – and in larger sizes too, jewellery from Be Inspired, statement rings from Jolita and handmade corsets from Emma Houghton – perfect for creating the wow factor during the party season.

Be Inspired handmade bracelet

Meanwhile Emma, our grad intern, and I have been thinking visual merchandising – the brief: to create a Christmas party window that is simple, stunning and yet effective. Our mannequins have been transformed into party girls and I particularly love the satin twisted dress in steel grey by Avsh Alom Gur – it’s so elegant the way it hangs like a cape over the shoulders. We’ve added a liberal dose of bling too – it’s amazing how many customers are drawn in by shimmer and sparkle. Also glamming up the windows are some decorations courtesy of ‘December 25^th’ – a festive shop in Bath that’s open all year round, thanks to Emma knowing the owner.

 

 

The boutique is now in good company with Hannah Dulcie’s lingerie boutique opening opposite. I popped in to the champagne launch last Friday, well, it would be rude not to, and was impressed with the beautiful range of high end underwear on display. The boutique is kitted out like a sensuous boudoir and is bound to do well in the run up to Christmas.

 

Check out Gwendolyn Carrie’s ‘Natalie’ party heels and Akong London’s statement necklace in this months Folio magazine…more press coverage coming soon.

 

 

Wishing you a stylish week.

 

JoJo

 

15 November 2010

New In…

In the London Fashion Week room…new designs from Bora Aksu as well as some vibrant silk pieces by Avsh Alom Gur. Shoe sculptress Atalanta Weller has reduced her unique footwear by 50% and there is a further 20% reduction on Felder Felder frocks.

Meanwhile in the emerging designers room Belles of London have introduced a range of winter capes to keep those chills at bay and we have some vintage inspired sparkle courtesy of Liquorish (recently featured on The Apprentice). Further reductions in this section come courtesy of Afira, Be Inspired and Bath Spa graduate Natalie Sarah Ellis. While ethical t-shirt label Colder Shoulder has introduced a special offer – 2 t’s for £35 in the run up to Christmas.

 

 

 

Coming soon…small leather goods from Gwendolyn Carrie, new label Elsa Haag and more stock on its way from Goat London.

As from the 18^th November the boutique and the rest of Milsom Place will be open for late night trading each and every Thursday.

Look forward to seeing you soon.

24 October 2010 – Fashion Grads ‘n’ Glad Rags

 

While there’s no doubt that the London Fashion Week designers draw the customers into the boutique we are always keen to give up and coming names the chance to shine. For the last few weeks we have featured a complete autumn look by Bath Spa Fashion Design graduate Natalie S Ellis in the main window. Her black/brown panelled trousers, printed chiffon blouse and fox fur gillet compliment the warm rustic tones of autumn’s falling leaves perfectly. Our in-house intern Emma Ewer completed the outfit with a velvet chain tuxedo necklace by Akong London.

Natalie S Ellis pieces finished with Akong London necklace

 

Meanwhile it’s been a week of highs and lows at the boutique. From suspicious customers to fire alarm alerts there’s always something happening! We received some seasonal stock from Zoe Boomer more beautiful silks and jerseys in flattering clean lines. Belles of London sent over some Christmas sparkle, no getting away from the fact that party season is well on its way. And we also received a gorgeous red wool belted Jolaby coat with dramatic high collar which I featured in the window. In less than a day it had sold to one very happy customer who spotted it the night before – she fell in love with it instantly and was over the moon that it was the perfect fit.

 

 

The ladies of Bath have yet to get into the party spirit so we are planning a November event themed around fabulous ‘look at me’ fashion and live music. More on that later.

 

Until next time have a very stylish week.

 

JoJo

 

12 October 2010

 

Style Forums, Sales Queens and A Call for Super Accessory Designers

 

It was interesting to be part of the Milsom Place Style Forum day with personal stylist Emmeline Stevens last week. Not only did Emmeline dispel the illusion that you have to be a rich celeb to work with a personal stylist but she also opened new eyes to the great designer bargains currently at the boutique. Our graduate intern Emma Ewer also got the chance to display her final year collection and her soft pleated velvets got the ladies gushing. No doubt we will be working with Emmeline and her team again soon.

 

Emmeline picks out a flamboyant PPQ number at the BD@FC boutique

 

Emma Ewer displays her final year collection in the Style Forum room

 

In store we have two resident sales assistants Serena and Sarah-Jane both of which are super friendly and helpful – essential in a designer environment. New in store – we are also preparing for the oncoming party season with some blinging eye-catching bags from Vangil.

 

And if you haven’t had enough of us already then you can always check us out on FaceBook and Twitter under BDB Bath (our full name was too long to add).

 

We are also interested in stocking some quality winter accessories – gloves, scarves, hats et al – so if you are a British accessories designer that would like to be stocked Bath please contact jojo@fashioncapital.co.uk with a few example images.

 

More next week.

 

Until then we are lusting after this knitted / jersey Jean-Pierre Braganza dress – the small was snapped up from the window display and there is one medium remaining!

 

Loving this JPB dress

 

 3rd October 2010

It’s now been a month since we opened our doors at Milsom Place and the feedback has been fantastic.

Just a selection of comments….

“It’s like a slice of London style in the middle of Bath.”

“I can come here with my daughter and we’ll both be happy to be in the same shop.”

“The clean and minimal layout makes the place fresh and super stylish, and it achieves this feeling without being austere.”

“Designer clothing in a laid-back environment.”

Style Forum 9th October 2010

This week the BD@FC boutique will be participating with Milsom Place in a Style Forum. Taking place on Saturday 9th October fashion guru Emmeline Stevens will lead the event to include talks on key trends, styles to suit your shape and a tour of the fashion retailers situated in Milsom Place complex. There will also be beauty makeovers, sushi nibbles, fizz and discount offers from a selection of the participating stores. Sessions with Emmeline from The image Consulting Company are scheduled at 12.00 noon, 2.00pm and 4.00 pm and the BD@FC team will be on hand to talk about our in-store designers and great pieces we have on offer. Should be a fun day for all.

More soon,

JoJo

 

 28 September 2010

Hope you all had a great Fashion Week.

To celebrate London Fashion Week the team at the ‘British Designers’ boutique have created a catwalk installation featuring key pieces from Jean-Pierre Braganza, Osman, Felder Felder, PPQ and Hannah Marshall. The installation currently occupies unit 17 at Milsom Place – a floor to ceiling glass space often used by artists and pop-up projects. In front of a silhouetted audience our catwalk models line-up & pose to perfection alongside show footage projecting creations from our resident designers (providing a much needed viewing distraction for those queuing for a spot of lunch or dinner at Jamie’s). We will be changing the display to feature more designers over the coming week as we have the space until the 4^th October.

Here are a few installation images…

 

 

We have also been picking up some great press click here to view our latest press cuttings and there’s more to come.

Meanwhile at the boutique customers have been heading for jackets, knits and jewellery this week – a sure sign that autumn is setting in. We’ve also had a new member of staff join the team, Serena, she will be on sales and is super friendly with customers so we welcome her on board.

More next time, until then have a great week.

JoJo

 

 

 

15 September 2010 – Staff, sales & sizes…

It has been a hectic first week at the Bath branch of British Designers@FashionCapital, Stef and I have been on the case with staffing and have met two great candidates from Bath Spa University. One of which, Kathryn, will be starting with us tomorrow.

Feedback thus far has been great and from the London Fashion Week camp Jean-Pierre Braganza and Goat are gaining great interest and from the emerging designer’s room Eva Evanovich has been getting plenty of attention. Local resident and WWD journalist Lesley Field has been in twice while another customer commented that the boutique was a “slice of London in the heart of Bath.”

The only negative, and often reported issue in the press, was related to sizing and customers suggesting that not enough larger sizes are available. This view has been sent on to the designers – I have to say it does seem strange that while the average woman in the UK is a size 14 – this size is classed as the largest in the designer arena. More on that later.

New to the boutique we have MoodSwing Couture hand embellished bags and more one-off pieces from the London Fashion Week designers. More from gorgeous Bath next week.

JoJo

Some more boutique images for your viewing pleasure…

 

Charlotte Bramford founder of Knock on the Door with a

Knock on the Door Camilla Kennedy design

 

 

The LFW Room more arrivals from Osman and Bora Aksu

 

 

Felder Felder jacket – Akong London necklace

 

5th September 2010 – And we’re open for business…

So much has happened since I last blogged it’s a job to know where to begin. In typically ‘fashionably late’ style most of the deliveries arrived in the latter part of delivery week with some even arriving on opening day! It was crescendo time as everything prepared during the last few weeks came to fruition.

Even though I do say it myself the boutique looks fantastic – from the window displays to the stock to the final touches. However, as with all new businesses we certainly had our fair share of ‘teething troubles’! The biggest and most detrimental of them all was the card reader failing to connect. In today’s retail world – no card reader equals no sales – not good! It’s at times like these when all you can do is keep calm and weigh up the possible options logically. Fortunately Stef, who also worked on the Bicester project, kept a level head and once it became apparent that the situation would not be rectified in time for the launch we decided that a closed door ‘preview evening’ was the way to go.

As for the launch party – well, it thankfully all came together despite the fact that Stef and I had to spend a good portion of time on the card reader issue! At this point in the project it was also time to say farewell to Vanessa, she handed in her notice a month ago to venture into pastures new – and I wish her well.

To launch the boutique we invited local press, industry figures and potential customers to enjoy a very British ‘high tea high fashion’ experience and my tea ladies, an amalgam of family and friends, did us proud with delicate bite sized cakes on vintage china, tea and of course champagne. A steady flow of faces ranged from Bath Life Magazine to renowned journalist Iain R Webb. The local newspaper ‘The Bath Chronicle’ came in to shoot Bath grad – Natalie Ellis’ collection on our model Bek – alongside Louise Pickles – the fashion design course director at Bath Spa Uni. A good time was had by all and by the end of the evening Stef and I were ready for a serious amount of shut eye. I will add coverage from the launch in due course.

We are now open for business so do pop by the British Designers @ FashionCapital boutique whenever you are visiting the world heritage city of Bath!

 

More soon,

JoJo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

31 August 2010

A visual preview of what’s been going on at the boutique of late…

 

 

20 August 2010

 

Wallpaper, wayward interviewees and chance encounter with Mr. John Cleese

 

The shop prep continues from arranging security options to hanging wallpaper to planning the launch party. Just when you think you have thought of everything another spanner is thrown in the works. Call me naïve but I didn’t know that you needed a license to play background music in a shop! What next – a license for breathing in public air! After a successful purchase of 4 lovely speakers on e-bay I set about researching the criteria for this music licence and swiftly applied for one online.

 

The search for staff has been somewhat of a disaster, after setting appointments for the 18^th not one single applicant bothered to turn up! Megan, from head office, had travelled all the way over from Brighton prepared and ready to question and interview! Fortunately all was not lost as she additionally ferried over two mannequins. So what happened to the applicants? One e-mailed in ill – at the very last minute, another had facial bruising after an epileptic fit earlier in the week and two were ‘no shows’. So it’s back to the drawing board! We have since received more interested applicants and have decided that fashion experience or study needs to be at the candidate’s core in order for this project to work. Will let you know if we manage to interview and employ next week.

 

Meanwhile I was invited by local jewellery designer, Jennifer Wade, to view her new collection and drink champagne at the Royal Crescent Hotel, well, it would be rude not to! Had a surreal moment when I spotted John Cleese next to the jewellery stand wearing one of her rather feminine designs. Now there’s a talking point!

 

 

More next week.

 

JoJo

 

 

 

 

12 August 2010

The BD@FC window graphics have arrived…

This week we’ve been mucking in and getting dirty – painting, cleaning and shifting. The window graphics guy from ‘Bath Signs’ came and applied our logo to the two front windows and glass screen that leads to the fitting rooms. Feels like the place is really starting to take shape, although still so much to do before the 1st!

 

British Designers @ FashionCapital has arrived!

 

From the inside looking out

 

The guy fitting and applying to the 2nd window

 

 

 

7 August 2010

 

JoJo’s Blog – Boutique Staff & Boutique Decor

 

My head is swirling with boutique business. After much discussion about the windows we have decided to go for backdrop flats that can be painted, wall-papered and changed on a regular basis. It definitely provides a more flexible option than getting posters printed up and we can unleash the creative monsters from within too, can’t wait!

 

The designer confirmations are looking great, thanks to Vanessa and all her chasing up. We understand it’s a tricky time of year with many away on their summer holidays or stuck in the studio preparing for fashion week and accompanying trade shows.

 

At present we are looking to recruit a boutique manager and assistant and have started to advertise for suitable candidates. While we are interested in recruiting from all walks of life we have also signed up for a back-to-work initiative implemented by Creative Process. The initiative provides opportunities for young adults 18 – 24 to get back into work if they have been unemployed for six months or more. Given the current economic climate and the amount of empty retail units across the country we are optimistic that the perfect candidates are out there.

 

As for the PR side we’ve already had some great coverage from trade and local (South West) press…and there’s more to follow. Now we are keen to entice consumer press with the gorgeous pieces we have coming in store – so preparation of a new release is on my very long ‘to do’ list.

 

More soon as Vanessa and I get our DIY heads on and tackle the shop floor!

 

JoJo

 

As featured in the Milsom Place, Bath e-newswire

 

30 July 2010

Fashionable Bath

Where do I begin, I feel a bit like a naughty schoolgirl that’s not done her homework for a while. The last week has been a medley of press requests, interviews, window graphics, credit card terminals, BT phone lines and general sorting out of what is to be done to the shop. At the weekend Vanessa and I got friendly with our resident mannequins, they look great we just need to clothe them now! We also tested their modelling skills in a shoot for the local paper. Press coverage on the boutique is starting to kick in and I was particularly enchanted by this piece of coverage by style blogger Fashion Bratt…

Gotta love the fashion capitals of the world… Paris, London, New York…. Bath? Well, yeah actually Bath is pretty fashionable. Ok so it might not be home to the garment district or Boulevard Haussmann or have its own fashion week…. but it does have a reputable fashion department at Bath Spa University, a fashion museum and numerous independent boutiques lining its antique streets, not to mention an influx of 4.4 million tourists every year. (It is also home to love of my life Crispin Mills of Kula Shaker… but we won’t go into that now.)

So with all this in mind it seems right that Bath should house a boutique that showcases some of the best new British talent. Bath will now have a permanent British Designers Boutique, quenching the fashion thirst of several core markets, from the affluent residents of The Royal Crescent to fashion savvy students – because the boutique will not only stock the work of established designers but it also aims to expose local talent, and will be working with the Universities.

Lots to do and so little time.

More soon.

JoJo

P.S. Don’t forget to check out our Press & PR section for all the latest coverage.

 

JoJo & Vanessa get posey with a mannequin

 

Date: 21 July 2010

The BD@FC Boutique – the shop floor

We have been so fortunate to bag a fantastic unit in the heart of Milsom Place. The exposed ceiling beams and stone walls give a classic feel while the glass and steel add a modern twist. The space is fitted out but there is still more we need to do before the unit distinctively becomes the British Designers boutique. Watch over the coming weeks as we transform the space.

Date: 18th July

British Designers Boutique JoJo’s Blog Week 1

 

After months of waiting the go-ahead for the boutique in Bath took me, somewhat, by surprise. While Vanessa got busy liaising with the various designers we plan to stock, as well as organising and writing lists as long as the M25, I have been alternating between PR and admin duties.

 

There’s no doubt that our other retail concepts have worked very well but we are keen to ensure that the Bath version has a unique flavour of its own so I have been contacting the University and various designers based locally. The idea is that we provide a place that is inspirational and supportive and that we also broaden the retail concept to include external projects.

 

The boutique situated in Milsom place is really airy and light, a stylish mix of modern and classic and while it is fitted out we still have a fair amount to do before it is anywhere near ready.

 

This first week for me was all about the press release. Nicky, the PR for Milsom Place needed a copy A.S.A.P. as she’s about to go on holiday for 3 weeks – all a bit tricky due to the fact we are still in the midst of getting designers on board and finalizing details. Still, I got there in the end, even if it did mean working on into the night! The release is compiled complete with images and the message is ready to be delivered – the British Designers boutique is coming! Let’s see what the press will make of that.

 

We’ve already got some great names on board – Jean-Pierre Braganza, PPQ, Emma Cook, FelderFelder, the list goes on.

 

Next up…more meetings, discussions about finances, staff and duties as well as sourcing more accessory designers, deciding on window graphics and coming up with a slick window display. All in a day’s work!

 

More soon,

 

JoJo

 

Date: 15th July

From the beginning…

My very first article on the birth of the Bath boutique…initial concepts and why we’ve had our eye on the Spa City…

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CONTACT
JoJo Iles – P.R. & Marketing Manager

British Designers@FashionCapital – 14/15 Milsom Place – Bath – BA1 1BZ.

Email:  jojo@fashionpr.co.uk

Tel:      01225  489 009

 http://www.milsomplace.co.uk/shopping.php

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