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What’s Trending This Week?

03-06-2020   


This week the LVMH Prize was awarded to French-Belgian designer Marine Serre, who not only won invaluable media attention but a €300,000 grant in addition to a year-long mentorship. Serre, who currently works at Balenciaga, seemed to be an obvious choice to the judging panel comprising of a plethora of industry heavyweights – Dior’s Maria Grazia Chiuri, Karl Lagerfeld, Louis Vuitton’s Nicolas Ghesquière, Marc Jacobs, Loewe artistic director Jonathan Anderson, Céline’s Phoebe Philo and Kenzo designers Humberto Leon and Carol Lim. “We all agreed that Marine Serre had an element of creativity and great talent but also a vision for the development of her brand,” said Ghesquière. “I mean, it’s only her first season, but it was fascinating to see someone who is 25 and not only very talented but also very pragmatic – that was important for the vote this year.”

Milan Fashion Week Men’s has been the centre of every fashion magazine editor’s thoughts and every fashion blogger’s Instagram this week, with highlights including the Prada show which was set against a stunning graphic cartoon backdrop, and JW Anderson’s ‘stripped back’ washing-line-aesthetic show featuring heart-print trench coats and monogrammed floor cushions instead of the usual (and usually uncomfortable) benches for show attendees. And of course, no one can forget Balenciaga’s ‘Dad off-duty’ show in the Bois de Boulogne park in Paris (MFWM is now officially over), with model’s carrying their actual children. T-shirts were punctuated with logos such as ‘the power of dreams’, and once again Gvasalia reimagined the banal with dry cleaning bags donned as capes. “There was this hopefulness actually that drove through the whole season, the kids represented that hope,” explained Gvasalia. Needless to say the fashion pack were enthralled.

Calvin Klein is teaming up with Brooke Shield’s 40 years after her “nothing gets between me and my Calvin’s” campaign caused a media sensation in the 80s. CEO Steve Shiffman stated: “We are going to be working with Brooke again very soon,” with Shields commenting that her homecoming felt “both nostalgic and exciting – it feels like yesterday and at the same time it feels like a lifetime ago.”

It happened: this week Beyoncé (allegedly) gave birth to twins in Los Angeles this week, causing a media storm anticipating every detail about the couple’s new-borns – the most intense obsession surrounding their gender.

Carla Fendi has died in Rome, aged 79. One of the five Fendi sisters – Paola, Anna, Franca, Carla and Alda, who inherited the family’s fashion house, the company issued a statement that Carla – “never stopped to actively contribute with unchanged passion to the success of the company that continued to be a reason to live; from the first international recognitions obtained with the help of the four sisters until her last days. She was for all of us a source of inspiration and an example of dedication, work culture and sensibility for beauty. She will accompany us forever.”

By India Hunnikin

 




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