Expert advice – how to perfect a window display
Display â€“ The Theme
â€˜To open a shop is easy to keep it open is an artâ€™ CONFUCIUS
Many displays that succeed in attracting the public to the window fail in the main task of selling, due to absence of a sound, selling story or theme.
Seasons in store have long been abandoned on the High Street apart from Christmas & Valentines day, although there was always the select few who continued to utilize the seasonal calendar as money spinners for promotions and on of events.
Now even the supermarkets are cashing in on this, and reaping the financial rewards, the top four: Asda, Morrisons, Sainsbury & Tesco have created Seasonal aisles for food and non â€“ food.
The core events include: Mothering Sunday, Easter, Fathers Day, summer outdoor & garden, back â€“to â€“ School, Valentines Day, Halloween plus other non Christian Holidays.
With a season window you have to really think about creating the right â€˜Atmosphereâ€™ through colour and texture.
Ideas for â€˜Atmosphericâ€™ windows:
LUXURY: Waxed light oak, quilted silk and satin, velvet and fur, coloured and cut glass, COLOURS: Purple/Violet.
MODERN: Frosted glass, china tiles, paper sculpture, black or clear Perspex, COLOURS: Black/White/Cream.
WARM (PLEASURE): Matt surfaces, Cotton wool, rough cut plaster, rope, glass or Perspex, COLOURS: Brown, Gold,
SPRING: White trellis, white rope, Tulips, daffodils, COLOURS: Yellow, Ochre, White, Pastels.
SUMMER: Stripped textiles, canvas, grass matting, unstained wood. COLOURS: Pinks, Greens, Blues.
AUTUMN: Dark plastics, dark wood, painted metal, rustic work, leather, rough materials. COLOURS: Brown,
St Valentines Day
Spring Fashion Shows
St Patrick Day
St Davidâ€™s Day
Daily Mail Ideal Home Show
The Boat Race
The Grand National
St Georges Day
Chelsea Flower Show
Golf Open Championship
Back To School
The Motor Show
Guy Fawkes Night
Paula Arkell M.A Retail Consultant