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Profile: Paola De Giovanni


Paola De Giovanni is originally from Italy where she gained a Baccalaureate in Modern Languages and History of Art. She then moved to the UK and in 1999 she graduated from the University of Salford, (BA-Hons Design Studies, 2.1). In her gap year she worked for a fashion agency in London before being offered a place at the London College of Fashion. Paola graduated in 2002, (MA-Fashion Studies). Soon after graduation Paola met me, Jenny Holloway, at a presentation of London Fashion Forum at LCF. Since then, LFF has been following with interest and enthusiasm Paola’s evolution as a designer, and was the first to appreciate her Mood Boards, currently featured on LFF website.



Paola comments “Part of my creative output originates from my trends/mood boards. I create huge collages of spellbounding photographs I take, along with other found imagery re-worked on Photoshop and fabric samples.”


After two years of freelancing as a surface pattern/textile designer, Paola decided to take the plunge and set up MeanMagenta. “I have always dreamt of setting up my own business”, says Paola,”when people ask me what MeanMagenta is, I prefer my work to do the talking. It is not easy to box me into one single creative category. I adore textiles, I was surrounded by patterns, textures, fabrics since a toddler and my passion for design and designing unique items for discerning women is a trademark of my activity. One of my professional ambitions is to explore new creative solutions and create stunning recognisable designs.”


I create surface pattern designs for printed textiles for womenswear and accessories. My “addiction” to accessories has quite naturally led me to develop a collection of leather gloves over the last 12 months.”


“I have always been fascinated by the glamorous and sleak 1950s” Paola adds, “and how fashionable women always accessorised their look with a pair of leather gloves”. I have created many unique designs for leather gloves, some have vibrant colours, others are slightly more classical, with innovative designs. I believe that leather gloves are the perfect accessories to add a touch of class and can work very well either with a classic outfit and with a more casual-chic style.”

“I feel very excited by this new creative adventure,” concludes Paola, “I am very confident that my leather gloves will attract discerning buyers. I would like to thank LFF and particularly Jenny Holloway for being so enthusiastic and for believing in my work”


For further information regarding Paola please contact directly paola_degio@yahoo.co.uk


Best of luck Paola.


Jenny Holloway

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