Profile: Paola De Giovanni
Paola De Giovanni is originally from Italy where she gained a Baccalaureate in Modern Languages and History of Art. She then moved to the UK and in 1999 she graduated from the University of Salford, (BA-Hons Design Studies, 2.1). In her gap year she worked for a fashion agency in London before being offered a place at the London College of Fashion. Paola graduated in 2002, (MA-Fashion Studies). Soon after graduation Paola met me, Jenny Holloway, at a presentation of London Fashion Forum at LCF. Since then, LFF has been following with interest and enthusiasm Paola’s evolution as a designer, and was the first to appreciate her Mood Boards, currently featured on LFF website.
Paola comments “Part of my creative output originates from my trends/mood boards. I create huge collages of spellbounding photographs I take, along with other found imagery re-worked on Photoshop and fabric samples.”
After two years of freelancing as a surface pattern/textile designer, Paola decided to take the plunge and set up MeanMagenta. “I have always dreamt of setting up my own business”, says Paola,”when people ask me what MeanMagenta is, I prefer my work to do the talking. It is not easy to box me into one single creative category. I adore textiles, I was surrounded by patterns, textures, fabrics since a toddler and my passion for design and designing unique items for discerning women is a trademark of my activity. One of my professional ambitions is to explore new creative solutions and create stunning recognisable designs.”
I create surface pattern designs for printed textiles for womenswear and accessories. My “addiction” to accessories has quite naturally led me to develop a collection of leather gloves over the last 12 months.”
â€œI have always been fascinated by the glamorous and sleak 1950s” Paola adds, “and how fashionable women always accessorised their look with a pair of leather gloves”. I have created many unique designs for leather gloves, some have vibrant colours, others are slightly more classical, with innovative designs. I believe that leather gloves are the perfect accessories to add a touch of class and can work very well either with a classic outfit and with a more casual-chic style.”
“I feel very excited by this new creative adventure,” concludes Paola, “I am very confident that my leather gloves will attract discerning buyers. I would like to thank LFF and particularly Jenny Holloway for being so enthusiastic and for believing in my work”
For further information regarding Paola please contact directly email@example.com
Best of luck Paola.