Latest fashions drive sales of womenswear

 

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Latest information hot of the press is as follows:-

 

Sales of Womenswear have risen by 3 per cent in the latest season, continuing to boost overall sales of clothing and footwear as prices hold up and people snap up the new ranges in the shops, according to the latest industry figures from FashionTrak, a division of TNS.

 

The new season’s fashion trends range from flirty dresses and florals, to bold abstract patterns and exotic ethnic looks. This is reflected in increased sales for skirts and dresses on the more feminine side, with casual jackets, t-shirts and jeans continuing to drive the more relaxed look. In particular, the high street fashion chains, discounters and supermarkets benefit from their ability to quickly replicate the wide range of fashions seen on the catwalks at affordable prices. TNS FashionTrak figures show significant sales growth in these sectors, with expenditure up 7 per cent, 5 per cent and 9 per cent respectively, this season.

 

In line with this seasons look, accessories are seeing good growth, with sales up for scarves, belts and costume jewellery (up by 12 per cent this season). Fiona Bell, business director of TNS FashionTrak, said: “After lacklustre Christmas sales, the strong growth seen in womenswear at the start of the spring / summer season is encouraging. Retailers will now be hoping for a continuation of the recent good weather to further boost spending.”

 

Menswear has not enjoyed the same impetus as the women’s market, with high street sales down on last year. However, the TNS FashionTrak figures show that men are opting for the convenience and value offering from the Supermarkets, spending a dramatic 11 per cent more than last year.

 

Total Clothing, Footwear & Accessary (Great Britain)

Market Trends & Retail Sector Shares

Expenditure, Volume & Price Trends

Data to 06 February 2005 

  

	24 w/e 09 Feb 2003	24 w/e 08 Feb 2004	24 w/e 06 Feb 2005	04 v 03 % Change	05 v 04% change
Expenditure £000’s	14,633,810	14,849,810	15,085,540	1	2
Volume 000 units	1,378,960	1,408,942	1,463,852	2	4
Average Selling Price £	£10.61	£10.54	£10.31	-1	-2
Total Menswear	4,446,359	4,501,966	4,473,752	1	-1
Total Womenswear	7,946,766	8,056,587	8,310,872	1	3
Total Childrenswear	2,240,745	2,291,303	2,300,927	2	0