<< back to News

Fashion Victims


Fashion trends are great in small doses, but overkill is the death of true style. However, there are ways to avoid overdosing on trends and becoming a slave to fashion.   




It is easy to become overly excited when a new fashion trend emerges. With are excitement fuelled by a media barrage of designers, magazines and celebrities all endorsing the new fashion look, we can be tempted to try out these fads, often resulting in disastrous consequences. If you need proof look no further than the current trend for skinny jeans. While perfectly acceptable on the likes of Kate and Sienna, the rest of us mortals who are not blessed with the long lean limbs of these style queens should steer clear, but will we?


By relying too heavily on the media to rule your wardrobe, you run the risk of being a fashion victim. It is important to remember that most fashion magazines and television programs about fashion produce an “apirational” effect. They present you with fabulous clothes you’ll want to buy, on fabulous models you’ll want to look like. The problem is that you probably can’t afford any of the clothes they feature and if you can you probably aren’t going to look like the supermodel or celebrity modelling the garments. It’s important to also remind yourself that celebrities often overdo trends for maximum photo impact, the future Mrs Wayne Rooney and Victoria Beckham are your key culprits here.   

So if you are now panicking weather your new season buys will leave you looking more style victim then style queen there are certain factors to consider preventing a possible over indulgence of this seasons key trends. Firstly decide if you’re wasting too much money on fads, by assessing the last five items you’ve purchased. If three or more are touted as the season’s “must-haves,” you’re in danger of being a fashion victim.




Examine your wardrobe to see if more than half your clothes are already out of style according to your favourite fashion sources. Now, ask yourself if you are buying fashion fads because you really like them, or could it be because everyone else has one. Keep in mind the popularity of the poncho in 2004? Not the most flattering of apparel but you couldn’t walk down the street without seeing one, but where is it now?


It is essential to remember never wear more than two trends together. Failure to comply with this simple rule will undoubtedly result in style overkill, unless of course you are Kate Moss.

What is important to consider is that fashion trends are notoriously fickle. The fashion industry is always on the hunt for what’s new, what’s hot. Remember that for every new, must-have handbag, there’s another that gets tossed aside like, well, last seasons trend.


Sarah Joyce

<< back to News