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Style Addict News & Views from the Capital 2nd September



Model of the Moment…Maybe it’s You?


For those that fancy a stint as a fashion model there’s a new competition to check out. Chain store Miss Selfridge has paired up with Premiere Model Management in search of the UK’s next big thing. Through-out September and October Premiere model scouts will be on the look out for new talent up and down the country. All you have to do is show up and have a browse round the new Miss Selfridge autumn collection while you are at it.




Female models between 16-24 years old and no shorter than 5’8”.


When & Where:


Miss Selfridge Stores between 1-5pm:


London 3rd & 4th September

Leeds 10th September

Liverpool 17th September

Bristol 24th September

Glasgow 1st October

Cambridge 8th October

Manchester Trafford 15th October


12 finalists will be selected for the grand final in Leeds scheduled for 26th October. One lucky winner will be awarded with a wardrobe of Miss Selfridge clothes, a Canon digital camera, products from Toni & Guy and MAC, plus not forgetting to mention a modelling contract with Premiere Model Management.



{mosimage}A Top Show for Top Shop


From one chain store to another, TopShop have been busy planning their London Fashion Week debut. Yes, the high street is about to hit the fashion week schedule with its very own show. It’s not the first time a high street brand has muscled in on the action – Diesel and Evisu have regularly put on shows in the likes of Milan, London and New York during fashion week. What it does establish, however, is that TopShop isn’t just a catwalk copier but a trend setter in its own right. Commenting on the project Philip Green said: “We plan to do fashion week properly by erecting a marquee in Berkeley Square and bringing in supermodels from New York.” So far the likes of Erin Wasson, Jessica Stam and Diana Dondoe have been confirmed for the show. Jane Shepherdson, TopShop brand director said that the event “is a blurring of the boundaries between high street and haute couture.”




Reiss on the Increase {mosimage}



Reiss is preparing for a hectic autumn season with several new stores opening across the capital. September will see a new concession in Harvey Nichols, Knightsbridge followed by a store opening in Leadenhall Market in the heart of the city. By late October Reiss will settle into the former Biba boutique on Kensington Church Street where they plan to retain a few Biba references within the interior design. Those north of the capital won’t miss out either, as there’s a second October opening, this time in an ex-pub, the King of Bohemia on Hampstead High Street. And if all that wasn’t enough, next year the label has plans for a new eyewear line and a store stateside in Soho, New York.





{mosimage}Nivea Wants to Know Your Fashion Faux Pas



Nivea gets on that new technology bandwagon by running a text competition. In association with the launch of its new Pure deodorant the competition asks members of the public to text in their worst fashion mistakes followed by the word ‘Pure.’ Numbers are then entered into a prize draw where the winner will receive £1,000 to spend on a shopping spree with top stylist Hannah Sandling. Devised by integrated agency Cognito and marketing specialist MindMatics all involved are confident that the texting campaign will be a huge hit with Nivea’s target audience.





By JoJo Iles



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