Hair Today – Hair Tomorrow
31-10-2005
In today’s highly charged style-savvy world fashion is not just about what you wear but how you wear it, and that extends to make-up and hair. Pre-show season catwalk designers bring in some of the industry’s top hair stylists, the Guido Palau’s, Orlando Pita’s and Diego Da Silva’s of this world, and discus at length the look and mood of their up-and-coming collections. From there influential hair trends are created which in turn inspire hair stylists the world over.
The catwalk, however, is not the only source of inspiration. Since 1997 Wella Professional has developed the Trend Vision project in conjunction with a global trend agency – Trend Union,
Wella Trend Vision 06:
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Techno Nature – Perfect shiny locks that frame the face with clean lines. Neat, meticulously cut short to mid-length styles, precisely-defined partings and fuss-free styling. Tones are subtle using multi-tonal blondes and earthy brown shades.
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Real Daydream – Soft curls, piled up hair, loose sections and a romantic feel. This look was featured heavily on the Spring/Summer 2006 catwalks. Waves are voluminous, sections loosely knotted, plaited and crimped. Colours continue the soft theme incorporating copper, gold, cinnamon and hazelnut.
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World Fusion – Takes a range of techniques – braids, knots, weaves and ponytails – plus some loose waves or curls and a dash of girly charm. Base colours in this section include deep warm red, natural brunette and baby blonde, while streaks and highlights add a cheeky edge. Forever creative braids are combined with ribbons and accessories.
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Gothic Luxury – For all those urban rebels out there Gothic Luxury offers edgy cuts, random lengths and spiky sections. Key hues include raven sheens, fiery reds and garish blondes. And while the look says ‘I’ll do what I want’ the hair maintains its gloss and shine.
{mosimage}Over Salon International it was all go with seminars, shows and over 200 exhibitors to check out. Toni & Guy presented their new collection entitled ‘Identity.’ Classic graphic styles such as bobs, page boys and pixie cuts were shattered, personalized and coloured in multi-tonal layers. Patrick Cameron, meanwhile, focused on dressing hair with his new collection – ‘Ladies Who Lunch.’ Here the emphasis was on luxurious sleek hair put up in elegant chignon-like styles. Over at Indola, top Irish stylist Kieran O’Gorman took inspiration from the 60s with strong bobs, side partings and graphic face framing fringes.
{mosimage}It was also interesting to see a good deal of demo’s adding hair rather than taking it away. Straight or curly, it didn’t matter – the message was luscious and long. Hair extensions proved popular at Salon and top hairdresser Richard Ward mentioned that: “Ultra long hair is one of this season’s key trends.†Hair Extension specialist Racoon commented that celebrities such as Angelina Jolie, Holly Valance and Emma Bunton have endorsed the appeal of long Rapunzel-esque locks.
Racoon use natural hair that can be blended to match any hair colour. The bob is another key look of the season and even with this versatile, simple style hair extensions can add volume and thickness. Ward continues: “With fine hair you can thicken the bob with a few carefully applied hair extensions.†The magic also lies in the seamless bonding technique which has got so good these days that nobody need ever know.
Key Hair Trends As Seen At Salon International:
- Rapunzel-esque long romantic locks {mosimage}
- Soft waves and curls
- Classic sleek bobs
- 60s inspired cuts
- Plaits and braids combined with loose sections
- Clean partings
- Subtle multi-tone colour
- Lady-like up dos
- Heavy fringes
Creativity saw no bounds at the Alternative Hair Show. Now in its 23rd year, the Alternative Hair Show indulges in fantasy and the avant-garde, in short, its hair couture. Held on the 23rd of October at the Royal Albert Hall, sixteen international teams presented their interpretation of this year’s theme – ‘Renaissance.’ The show has become such a hair calendar highlight that tickets completely sold out.
Founded by Tony Rizzo, of Sanrizz, the event raises essential funds for Leukaemia Research. Impressed with Rizzo’s involvement, Anthony Mascolo, of TiGi Haircare has stepped on board and signed a three year sponsorship deal with Alternative Hair. Committing to £150,000 per year Mascolo is hoping that Alternative Hair will find a co-sponsor to match this sum and take the special event even further forward.
By JoJo Iles www.fashionpr.co.uk
