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Year Sales Rise 35%


 Nick Robertson, chief executive said, “The year was characterized by more conservative planning, specifically around stock levels, a focus on operational and financial controls and the introduction of key customer initiatives such as free returns.”

asos logo

The retailer offers over 35,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty.

Sales in UK in the new year rose 25% and International retail sales soared 148%. “Demand for our spring/summer ranges have been very strong and the Internet continues to outperform the other retail channels,” Robertson added.

The company added that ASOS.com had 3.6 million registered users as at March 31, 2010 and a total of 1.6 million customers have shopped in the last 6 months. ASOS expects to launch US, French and German websites in 2011.




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