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Moda Trade Show



National trade fashion event Moda, took place on 8-10th August 2010, and played host to a range of exciting new signings and returning brands from across all sectors of the fashion industry, covering Menswear, Womenswear, Lingerie and Swimwear, Footwear and Accessories.

Back in February, Moda played host to over 1,400 brands, and attracted over 12,000 visitors across the three days, and out of those 12,000, 86% of visitors were buyers, and 95% of visitors had some buying responsibility. Moda showcased the biggest brand line-up so far in February 2010, and this August show was set to be no different with further development, and yet more show debuts, as well as returning retail favourites. The Moda trade show last week saw a 22% increase in attendance, compared to that of 2009

Moda offered its visitors a trend-focused line-up from an outstanding range of brands and collections ranging from a number of established brands and new launches. The Moda tradeshow introduced all visitors to a diverse line up of brands, which also included 200 new arrivals. Over 1450 brands exhibited their 2011 collections across the five shows, consisting of Moda Women, which once again bought together the strongest brands in the industry, with a mix of both modern, contemporary and debut launch collections. The womenswear show at Moda in renowned for the high quality brands that are showcased at the event, all with strong and individual styles that set stores who stock them apart from the mass high-street market.


Menswear, which, without fail, bought visitors the biggest brand names in retail, mixed with both major names, and brand new exhibitors from both the UK and Overseas.

Footwear which featured were brands such as Fly London, Feud, Firetrap and Strutt Couture. Many well-known brands were exhibited alongside many new names. The footwear show is a growing sector of the Moda event and is encouraging higher premium brands to take place.

Accessories was a massive talking point at this months show as retailers on a budget look to accessories as an alternative way to express individuality in their stores. Moda Accessories had everything a buyer could want and more to entice customers into stores and to fulfill all their wants and needs. To be able to see these accessories alongside all the up and coming clothing trends was a real hit with the attending buyers.


And finally, for the second time, Lingerie and Swimwear, which debuted in February. This new area covers swimwear, lingerie, men’s underwear and beachwear; this offers all the swimwear and beachwear brands and equal platform like that of womenswear and menswear. It is an opportunity for the brands to showcase to swimwear and retail buyers together at a fashion-led, high profile event.

Traveling from all over the world buyers arrived to evaluate the latest trends at Moda. Big name buyers from department stores, which included that of, Harrods, Fenwick, Allders, Debenhams, and ASOS also attended the event. However, Buyers were being extremely cautious during the event considering the current climate they are trying to play it safe. But they seemed extremely impressed by what they saw, with outstanding vibrant colours and quality goods at an extremely good price. The fashion fair was attended by a record number of first-day visitors, and all in all the attendance was up by 2% in comparison to last year’s show,and the quality of visitors was very high.


The Moda tradeshow platform is there to offers retailers and exhibitors a chance to view the marketplace, and showcase their designs with ease. The exhibitors of Moda were very well received, and all feedback of the event has been very positive, despite the current economic climate many retailers are now looking ahead with a more positive attitude. The next edition of Moda will take place at the NEC in Birmingham from 20-22 February 2011.

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