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The Importance Of Models


There are a number of ways to do this, but first and foremost it’s important to get a good model. Your model not only flaunts and sells your work, they can also be someone who inspires you and more so, they can give you feedback on the designs and how it feels. They can play both a creative and technical role. Some designers may pick their models based on looks, and others may choose models to create a statement. Sometimes designers go for a simple look for their model, as they don’t want to deflect the audience’s attention to the clothes while other designers may go for an exaggerated look to compliment the clothes.


Designers work with a range of models; such as high fashion, fit, and commercial models. High fashion and fashion models do runway shows, and are used for editorial shoots for fashion magazines – an example of this is vogue magazine. Fit models are an important part of the design process, they show what a garment looks on a person rather than a mannequin, and they can give feedback on how the dress feels and moves. They may also be used to present garments to buyers in a showroom. Commercial models are used to advertise a range of products, not only fashion, and part models will focus on certain body parts such as hands or feet. The minimum for height female models is 5’8” and the ages range from 15-23. The minimum height for male models is 5’11” and the ages range from 15-25[1]. .Other models include, mature, child, petite, and plus size.

During fashion shows and showcases it’s necessary to treat your models well and with respect. Firstly, provide travel arrangements for your models to get to and from the venue. Photo shoots, and shows can take up to hours to end so arrange food for your models. More so, good communication between you and your model is mandatory for a successful shoot or show, it may be frustrating when your model may not be conveying what you have in mind, so take the time out to explain the concept and prepare some visuals such as pictures to help communicate your idea. Finally, respect the privacy of your model, even if it’s just a plain sheet backstage to change behind, and keep only those that need to be there backstage.




[1] Fashion Designer’s research book – Samata 


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