<< back to News

Milan Fashion Week – Gucci SS18 RTW


Eclecticism certainly transpires as an accurate description of Alessandro Michele’s signature aesthetic, which is a theme he strives to continue with and is evident throughout his latest Spring/Summer 2018 collection. Some may argue his on-going vision is somewhat predictable but when you see sales rise 43 percent in the last few quarters to $2.8bn, why fix something that isn’t broke? Simultaneously, Michele has embraced a new target consumer, the twenty-something cool kid who seeks fun and variety within fashion. Undergoing creative risks is the label’s root to success.

Gucci’s Spring/Summer 2018 array of 108 looks played homage to a usual “playground” spirit, encompassing an amalgam of “cinematic”, all-inclusive and youthful outfits that celebrated diversity. A fabulous puzzle of references appeared, from 18th-century mysticism and monarchs to 19th-century architects and modern LA street gangs. 1980s robo-roller disco tops with sparkly tights to match, circus ringmaster jacket with blouson sleeve, diamanté chinstrap, prim tweed skirts and purse belts, purple sequin papal robe, brocade boxer shorts and a tracksuit top reminiscent of Bruce Jenner – variety is the spice of life, well, certainly in the Gucci camp.

milan gucci ss18

Gucci SS18

Alessandro Michele’s designs are a reflection of everything he visually inhales throughout the world, preferring not to embrace new trends and rather puts focus on the individual inside his clothing. A philosophy that definitely appears to be successful!

Words by Katie Farley

Related articles:

London Fashion Week SS 2018 Trends

LFW September 2017 – Highlights Day 5

New York Fashion Week SS18 Trends


<< back to News