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Sample Sizes Must Be Made Bigger!


The campaign aims to challenge the industry’s approach to body image and the impact it has on models and women in general.

mannequin generalFor decades it has been the norm to create tiny sample sizes worn by models that are no bigger than a UK size 8 and are over 5’8” tall. The campaign has called on the British Fashion Council, organisers of London Fashion Week, to help lead the way in promoting healthy role models at the bi-annual event, which starts on the 16th September.

The WEP said: “Designers churn out sample sizes so small that models have to starve themselves to fit into them.”

The #NoSizeFitsAll campaign makes 4 asks:

WEP commented that eating disorders affect 1.6 million people in the UK, 89% of whom are female. It is time for the fashion industry to recognise that it can and must effect change in this area. And with just a week until the opening of London Fashion Week, WEP stated that the British Fashion Council (BFC) “has got to raise their game”.



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