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Ones To Watch S/S15– Designers of the Future


Channelling exceptional emerging aesthetics before us and therefore shaping the future of dressing, 2015 ushers in a further injection of need to know designers that will no doubt make big headlines in the coming seasons. Here, we focus on the creative talents of Youjia Jin and Keiko Nishiyama

Youjia Jin

Chinese born, London based designer Youjia Jin graduated from Central Saint Martins in 2011 and later on studied at the London College of Fashion in 2014, where she achieved a MA in Womenswear.

The up coming designer was named Fashion Scout’s Ones To Watch for S/S15 and for very good reason. Her standout works challenges the use of creativity, quality, and passion, which is a constant element injected into her original fashions. Youjia’s idiosyncratic androgynous designs bridge the gap between masculinity and femininity, with an overriding use of mannish silhouettes via structured tailoring but are then softened via ethereal soft flowing fabrications, that are witnessed intermingled within her simple yet stunningly striking S/S15 and A/W15 collections. Sheer chiffons and tulles are applied as dramatic detailing with techniques such as bold and intricate pleating, draping, ribboning and ruching all expertly decorated and attached onto beautifully crafted suit dressing. It is evident this up coming designer is destined for complete and utter superior style success.

Ones To Watch S-S15 collage

Keiko Nishiyama

Keiko Nishiyama is a contemporary womenswear designer who established her eponymous brand in 2014 and is based in Tokyo and London. She began with a BA Fashion and Performance in Tokyo as well as working as an assistant designer and collaborated with FitFlop last season. Her design journey then led her to study at the London College of Fashion and has most recently showcased her collection at London and Paris Fashion Week.

Keiko Nishiyama’s designs are imbued with an intense injection of pattern and digital prints, which are all handmade and created by her in Japan. An amalgamation of unexpected and philosophical elements of Europe and Tokyo are collided with highly ornate textile and draping, which ultimately allows the woman to enter in her private cabinet of curiosity, overwhelmed by feelings. Her brand is synonymous of curiosity, mystery and emotions. Keiko Nishiyama’s S/S15 collection ‘Aquarium’ was originated from her fundamental concept ‘Cabinets of Curiosities’ whereby the beautifully dreamy yet lifelike aquarium prints create illusions and mysteries that rearrange and reposition sea creatures that conjure people’s curiosities. Elaborate coats, dresses and wonderfully wearable separates combine a fantastical and whimsical aura via the sea life prints and the pretty colour palette. Her works are creative mixes that are reminiscent of Mary Katrantzou’s and Matthew Williamson’s designs.

By Katie Farley


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LFW A/W 15/16 Minju Kim – One to Watch

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