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My Fashion Life: Online Content & Social Media Editor


Amy_country_attire_interviewFC: What does the role of a Content & Social Media Editor entail?

Amy: I am responsible for producing and editing written content for the Country Attire website and social media platforms. This includes product descriptions, landing page copy, social media posts, text for emails, promotional materials and competitions. I monitor social media activity to determine the most engaging subjects and posts.

FC: What’s a typical day like for you?

Amy: I start by checking all of our social media accounts and responding to any messages or tweets. I also check the newsfeeds to see what people are talking about and how I can relate this to Country Attire. I will then schedule posts for the day, based on what I have read that morning and also any new arrivals or promotions that we are running. Later, I will move on to writing content which could be anything from product descriptions or brand landing page content to blogs or copy for emails .

FC: Is your role continually evolving due to the growth of new social media platforms?

Amy: Definitely. Social media is constantly changing and new platforms are being developed so I have to keep up to date, as well as finding new and interesting ways to engage with customers.

FC: Tell us about your career route, where did it all start for you?

Amy: I studied English as part of my degree, so writing or working in a media role were always in the back of my mind. After university, I worked for a very small online retailer, before being offered a job at Country Attire. My position was initially Deputy E-Commerce Coordinator and later I took on the role of Content and Social Media Editor.

FC: And did you spend any time completing work placements / experience?

Amy: After graduating, I completed two internships, working for Conservative Parliamentary candidates which gave me a good insight into the world of local politics and provided me with administrative and communication skills.

FC: What advice would you give to someone that is interested in following a similar career path?

Amy: A background in English is helpful but experience can come from anywhere so use every opportunity to your advantage and take as much as you can from it. Even jobs from different sectors can provide transferable skills which will be beneficial to future roles.

FC: Tell us about your career highs and lows.

Amy: Not being able to find a job after leaving university and having to go back to waitressing was a low point. My career high would be getting the job at Country Attire and working in a creative role.

FC: If you were hiring an assistant what key skills / attributes would you look for?

Amy: Attention to detail, creativity, excellent communication skills, dedication, critical thinking skills and the ability to ‘think outside the box’.

FC: Best piece of advice you have been given?

Amy: Don’t try to reinvent the wheel. Sometimes it’s better to take a simple idea and execute it well than to risk something complex or outlandish that might not pay off.

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