Ldny, United Nations & Women United Work with Fashion Enter & Best of Britannia
In celebration of the United Nations Trust Fund’s 20th anniversary, Ldny and the United Nations (UNTF) have joined forces to support UNTF’s anti-violence Women United campaign. The global campaign aims to help end violence against women, which is the number one killer of women around the world.
The Ldny Foundation was launched in 2014 by MBE June Sarpong – TV personality and charity campaigner, its mission is to support young people from underprivileged backgrounds in the UK, US and developing world and help them to connect with the creative industries. The Ldny.com label is a social enterprise, which will also launch alongside this campaign.
The designer at Ldny, Daniella Helayel, has a talented creative background and has designed a dress that will be sold to raise funds for the UN Trust Fund. ‘The dress has been designed with eight exclusive prints and will be available to purchase from October 2nd, with 50% of the proceeds going towards the UN Trust Fund. All of the dresses were designed using innovative eco-manufacturing technology to continue driving sustainability.’ Daniella Helayel is known for designing Kate Middleton’s beautiful Issa engagement outfit. The first five apprentices of Ldny will also help to create a workwear collection and the proceeds help support female owned SME’s.
“It is an honor to be involved in such a dynamic project and a pleasure to support the much needed work of Ldny and the United Nations Trust Fund,” says Daniella Helayel. “I have enormous respect for the incredible power of fashion to elevate the lives of women, to give them both an income and a voice and I truly believe this is a chance we have to serve a global community and sisterhood. Orange is not only the official colour of the UN Trust Fund but also the colour of spirituality and I hope these orange dresses will help materialise the essence of this campaign ‘Women United'”.
The orange dresses and the apprentice collections will be showcased at this year’s Best of Britannia London event at Victoria House, where Ldny will be launched on September 30.
Ldny are working with Fashion Enter to create this collection. Fashion Enter, the not-for-profit social enterprise owns a London based factory and is committed to supporting the fashion industry, through manufacturing and business. Jenny Holloway – CEO of Fashion Enter added: “Over the last two years we have watched Best of Britannia grow tremendously in terms of exhibitors and footfall, so naturally we are excited to be collaborating this year. It’s even more special for us as we are working with the fabulous June Sarpong MBE who will be launching her beautiful collection. It’s time for the country to fully support the makers of the nation.”
June Sarpong says: “I am delighted to be an Ambassador for Best of Britannia and to be utilising its platform to launch Ldny.com, my new fashion social enterprise… The ethos of Ldny is to empower and inspire through the power of fashion. We are also proud to be working with Fashion Enter. All of these elements are what makes our partnership with BOB a match Made in Britain.”
Jenny Holloway CEO of Fashion Enter with June Sarpong MBE
In support of the campaign a tie has also been designed by Ozwald Boateng OBE, which will come in a variety of patterns, as with the dress. Ozwald Boateng OBE has stated: “It has been a truly remarkable experience to be able to support such a worthwhile initiative – there’s a wonderful quote by Margaret Meade which says “When you liberate a woman – you liberate a man” as a designer of menswear I completely agree that men have a key role to play in helping to create equality for women and equality for women means true equality for men.”
The chief of the United Nations Trust Fund to End Violence against women Aldijana Sisic has commented on the campaign and the designs: “Orange is a colour that wants to empower, it speaks of opportunities and calls for change… The partnership between Ldny and the UN Trust Fund calls for that change, and the designs created by Daniella Helayel and Ozwald Boateng celebrate the new tomorrow.”