Fashion With Integrity – ASOS Brand Conference
Last week, 27th September 2017, ASOS.com held their ‘Fashion With Integrity Brand Conference’, where key words such as ‘transparency,’ ‘supply chain visibility, ’innovation’ and ‘transformation’ sparked open and honest discussion between the etail giant and industry suppliers.
(Image right – Simon Platt, ASOS.com Sourcing Director, explaining the gains made in ethical and sustainable sourcing.)
FashionCapital & Fashion Enter CEO, Jenny Holloway was there as a guest speaker and as a UK based supplier for ASOS.com she had plenty of industry advice to share:
“I was a guest speaker at the ASOS.com Fashion With Integrity event. It was a groundbreaker, the first time an etailer has called such a meeting with suppliers. Superb!
“So what is Fashion with Integrity? There was a lot of talk about ‘transparency and policies’ but policies have to be instigated! Transparency is knowing who made what and when and did they earn at least the minimum wage! No child labour – obviously but that’s not really an issue in the UK. However, cohesion is an issue – such as making machinists work long hours when they don’t want to, paying less than the minimum wage is also a real concern in our garment manufacturing sector.
“As our manufacturing unit has organically grown in North London we wanted to ensure the very best practices and ethics were in place from the outset. So after four long years we have developed Galaxius. A cloud based solution that provides real time data of exactly who made your clothes where retailers can scan in a bar code either during or after production and faces will appear with names of exactly who lock stitched, overlocked, coverstitched the garment. Retailers can access live production and see real time production. This is surely a positive move to total transparency.”
(Seeing who made your clothes)
The conference also covered topics such as design IP, circular economy, smart design and materials and more, with the overriding message that to improve and strive towards positive change in the industry we have to ultimately work together.