The European Commission Launches #ReFashionNow Campaign

The European Commission responsible for EU policy on the environment has launched a new campaign titled: #ReFashionNow, in a bid to tackle clothing overconsumption and waste.

The multilingual campaign aims to educate and raise awareness about the EU Strategy for Sustainable and Circular Textiles. The campaign highlights that millions of tonnes of clothes are produced, worn and thrown away each year the equivalent to 11.3 kg per person and this cheap, throw-away mentality has to stop.

Virginijus Sinkevičius, Commissioner for the Environment, Oceans and Fisheries said:

“The world is changing. Producing, using, and then throwing things away is old-fashioned. In our world, it no longer makes economic sense. It’s harming the planet and our health. That’s why Europe has a new strategy for textiles. We want to be part of the solution. We have one goal: that in the long-term only the most sustainable products will reach the market here in Europe. We want everyone to be part of that change and to ReSet the Trend.”

#ReFashionNow is working with designers, industry representatives, fashion sustainability experts, policy makers, young professionals from the textiles sector and students from around the EU to share the best sustainable fashion practices.

Alongside working with industry the aim is to educate young consumers on how their choices when shopping can help readdress the balance. The campaign asks that we all ‘take action and become a role model.’

Tap here to find out more about the #ReFashionNow campaign