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Love Not Landfill Extend Eco Fashion Campaign with a Second Hand Pop Up


Last month we reported on the London based eco-fashion campaign, #LoveNotLandfill, and their bright and eye-catching clothes banks situated in busy shopping locations. With a core aim to educate the 16 – 24 year-old sector the project is now extending into pre-loved fashion with a unique Brick Lane pop up.

The Pop Up will feature collections of hand-picked second-hand clothes from charity shops, curated by some of fashion’s most style-savvy influencers. This will provide the ultimate guilt-free shopping trip as all profits go to the charities involved whilst garments are reused and giving a new lease of life.

This unique collaboration features The Barnardo’s Collection by Confetti Crowd; The Oxfam Collection by Paloma in Disguise; The Royal Trinity Hospice Collection by Jasmine Hemsley; The TRAID Collection by Lizzie Loves and the depop Collection with Grass RoutesBasementSix and AMSLaLaLand, with additional exclusive designs by street artist Bambi.

Each designer has chosen a collection of 300 pieces (men’s and women’s fashion and accessories) from their partner charity, which will be sold by the charities at the #LoveNotLandfill Brick Lane Pop Up.

Creative Director, Emma Slade Edmondson has been enlisted to co-produce the Pop Up and to create a set of aspirational images that will showcase the high calibre of up-to-date, trend-based fashion that customers will find.

The #LoveNotLandfill Pop Up will also feature one of #LoveNotLandfill’s clothes banks featuring Bambi’s bespoke TOMBOY design. This will encourage shoppers to bring along their unwanted clothes to recycle, before replenishing their wardrobes with some second-hand gems.

Second-hand does not mean second rate. The pop-up offers affordable, interesting, good quality, unique and even designer alternatives including pieces by Chanel, Gucci and Stella McCartney feature amongst the collections.

There will also be a series of creative workshops held at the shop, teaching mending and upcycling skills to help London’s fashion fans give their clothes the love they deserve. These include Barnardo’s 90’s Up-Cycling Event with Spice Girl themed DJ and all things shiny; Oxfam Jazzing Up Jackets – pimping work jackets from office to nightclub; Royal Trinity Hospice Jewellery Mending Workshop – where you can bring along your own broken pieces to mend or choose from a collection of broken jewellery to fix and buy, and TRAID’sDarn Good Darning – where you can learn how to fix holes in knitwear and make them a feature.

Hannah Carter from #LoveNotLandfill says, We’re so delighted that we have our four charities together in this unique shop that will show young fashion fans in London that beautiful, good quality clothes can be found at a low price. We’ve saved them the rummaging because every item has been hand picked by social media influencers who each represent a different style. Everyone will find something they love, from vintage dresses to sportswear and classic designer finds, it’s all going to be there.”

The #LoveNotLandfill Pop Up Shop will be situated at Shop 4, Dray Walk, Truman Brewery, Brick Lane, London E1 6QR from the 8th – 11th November – Thursday – Saturday 10am-7pm & Sunday 11am-6pm

Bookings for the workshops will be announced in due course.

Related articles:

Fashion: #LoveNotLandfill

reGAIN App Aims to Revolutionise Fashion Recycling

VIN + OMI Collaborate with LCF To Launch Bin 2 Body



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