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LFW SS20: The BFC Launch the Institute of Positive Fashion


The British Fashion Council (BFC) has announced its intention to launch the Institute of Positive Fashion (IPF) during this seasons London Fashion Week (12th – 17th September 2019).

Paul Costelloe AW19/20 at London Fashion Week image by Chris Daw

The organisation recognises that the fashion industry engages consumers daily, and whilst it is often seen as forward thinking, it also appreciates that through global supply chains the industry can have a negative impact on the planet. There is an urgent need for industry-wide coalition to help set industry standards in a new way, embrace innovation and develop the need for leaders to create green businesses fit for the future and enable positive change.

Through the IPF, the BFC aims to create an industry blueprint by bringing together expertise from different areas to help brands in the industry navigate an often confusing to understand topic and kick-start a much-need comprehensive step-change. Informed by research, expert opinion, industry insights and the significant industry experience of individual businesses and organisations, the power of collective effort will amplify independent activity.

Since 2006 the Esthetica showcase put sustainable fashion on the map at London Fashion Week before evolving into Positive Fashion in 2013, a platform designed to celebrate industry best practice and encourage future business decisions to create positive change. Many international organisations are also taking action and include the G7 Fashion Pact which includes several British businesses including Burberry and Stella McCartney and local organisations such as Fashion Revolution, Fashion Roundtable and Common Objective. The BFC is uniquely placed to help lead the change and accelerate an industry-led transition towards a sustainable future. It will bring together a broad range of businesses and stakeholders as well as leverage global platforms such as London Fashion Week and The Fashion Awards to reach international audiences, empowering and educating them to be part of the Positive Fashion movement. 

The IPF aim is to to catalyse and expedite change. The next quarter will see further development of the programme, that will build on the existing resources of the Positive Fashion Committee.

The BFC insists that it takes its role in shaping a truly sustainable industry for future generations seriously. To coincide with London Fashion Week, DHL, in association with the BFC, have commissioned a White Paper highlighting the importance of sustainability in the fashion industry. The paper provides businesses with easy to follow recommendations ensuring positive fashion remains at the heart of the industry. The White Paper will be launched on the British Fashion Council’s website on Friday 13th September.

London Fashion Week SS20 takes place 12th – 17th September 2019 at The Store X, The Strand, London and other participating venues.

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