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Introducing: Contur


Fashion Enter and the Fashion Studio have been working with Claire Turpin on her ‘Contur’ brand since November 2018. Contur was conceived after Claire became a working mum of two, faced with busier days and low body confidence she looked for shape-enhancing activewear to work across her life as she returned to the gym. Finding none, she created Contur as a premium activewear brand to enhance women’s natural curves as they work on their health and fitness.

Claire understands the gym and fitness world all too well; she is a qualified fitness and aerobics instructor with a degree in Sports and Exercise Science. Along with being the full time CEO of Contur she is a self-confessed conditioning freak, is a member of three gyms and enjoys pole fitness.

The brand is all about embracing, enhancing and empowering all women while remaining ethical and sustainable at the same time. The label uses repurposed nylons, ocean plastics and recycled cotton to create sustainable sports fabrics for its ranges. Blended in Italy, super-soft textiles provide flawless muscular compression, breathability, shape retention, abrasion resistance and strong UV protection. Manufactured with us in North London the activewear is also packaged in recycled materials.

The launch collection features crop tops, vests and leggings in bold colourways with signature Contur details view and shop the Contur launch collection here. Facebook & Insta @conturuk

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