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Check Out to Help Out: Fashion – Enter Joins the ‘eBay for Change’ Marketplace


A new report released today (3rd June 2021) from eBay UK reveals that over three quarters (81%) of UK adults have changed their approach to shopping as a result of the pandemic. Spending more consciously and “for good”, the majority of the UK (56%) now believe it’s more important to buy from businesses that give back to society than before the pandemic.

The “Shop for Change” report coincides with the launch of a dedicated new hub on eBay’s marketplace, designed to make shopping from small businesses that give back to local communities, more accessible.

The ‘eBay for Change’ hub connects over 29 million eBay shoppers with up to 50 small businesses at launch, including Fashion-Enter Ltd’s in-house brand ‘B of London’, with plans to scale, that each have a clear social mission.

Shoppers will be able to access a broad range of products from clothes to homeware, and jewellery to collectables. Every purchase made will have a direct, positive impact on supporting disadvantaged communities – whether that’s providing job or training opportunities, or tackling social problems like homelessness, exclusion, improving people’s life chances, or supporting environmental action.

The report also reveals:
● As the pandemic exacerbated and created new social, economical and physical challenges throughout the UK, a third of the UK believe that helping disadvantaged communities must be prioritised as part of the nation’s recovery.
● Two thirds (69%) believe that businesses have an important role to play in tackling societal and environmental issues – the most pressing of which include homelessness (40%), unemployment (36%)
and child education (27%).
● Over half (51%) of shoppers admitted to spending more time researching a purchase now, than before lockdown began.
● Parents in particular, are spearheading these efforts, as 9 in 10 (92%) say that since having a child they want to spend their money with businesses who give back to society with a majority doing so in the hope of building a better future for the next generation.

Rob Hattrell, SVP Head of Europe, eBay said: “At eBay, we believe that business can be a powerful force for positive change, and with the scale of our marketplace, we have an important role to play in ensuring that we help to build a future economy that works for everyone.

“The pandemic has caused a seismic shift in our society and given birth to a new kind of solidarity that is transforming the way we act as a community. We feel more impassioned about social change than we have ever been. We want to make changes that will not only build back better for the UK, but also for communities all around the world.

“With eBay for Change, our customers will receive a great product, as well as the satisfaction that the proceeds from their purchase will make a real difference and support communities – empowering economic opportunity in new ways to create a better future for all.”

Alongside giving global shop fronts to social enterprises, eBay is committing to a three year multi-million pound start-up programme for retail businesses, within the social enterprise sector.

To find out how you can support communities every time you buy, visit ebay.co.uk/ebayforchange

To visit social enterprise Fashion-Enter Ltd’s ‘B of London’ on the eBay for Change marketplace tap here.

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