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13th Edition of London Fashion Week Men’s Relocates to the East End

23-07-2019   


Tomorrow, 5th January, marks the start of the 13th edition of London Fashion Week Men’s (LFWM). Fresh into the New Year the three-day city-wide event will feature over 40 designer businesses showcasing their latest collections.

London continues to stay one of the most culturally rich cities in the world, with top-class institutions and globally renowned talent, LFWM celebrates that diversity through an industry that directly contributes £32.3billion to the UK in GDP and employs 890,000 people (Oxford Economics 2018).

+ Mintel estimates that consumer spending menswear has grown 5.1% to reach £15.9 billion in 2018.

+ Menswear now accounts for 26% of the total clothing market, whilst womenswear accounts for 51%

+ Consumer spending on clothing is forecast to rise 25% to £76 billion in the next five years to 2023

Mintel, 2018

As from tomorrow, 5th January, the hub of LFWM will be based at a new location, the Truman Brewery, in the heart of London’s East End. Saturday and Sunday’s shows will be located around the East End and Monday’s schedule will be focused around central London.

ART SCHOOL will kick-start the weekend with their first on-schedule catwalk show on Saturday morning while British Emerging Talent Menswear winner A-COLD-WALL* will show on Monday. COTTWEILER, Kiko Kostadinov and Phoebe English (SS19 pictured right) will also present over the weekend.

The BFC’s NEWGEN initiative will showcase their AW19 collections. Charles Jeffrey LOVERBOY, Liam Hodges and NEWGEN One to Watch: paria /FARZANEH will host catwalk shows and Nicholas Daley will host a presentation. NEWGEN One to Watch: Bianca Saunders will host a presentation at 5 Carlos Place alongside visiting designers Boramy Viguier and Ludovic de Saint Sernin who will be showing a sneak preview of their latest collection ahead of Paris Fashion Week.

From British heritage to emerging labels and vibrant streetwear brands, this season pays homage to the ever-expanding diversity of the capital. Designers returning to the schedule with catwalk shows include the likes of: E.Tautz, Oliver Spencer, Chalayan, Barbour International (pictured below) and Michiko Koshino amongst others.

In 2019, the BFC continue to focus on their Positive Fashion initiative, a platform designed to promote and celebrate diversity, sustainability and openness; encouraging fashion to be used as a platform to promote a global positive change #PositiveFashion. Presentation and catwalk designers Bethany Williams and RÆBURN are showcasing Positive Fashion collections this season.

Bethany Williams as with every season has produced a collection from recycled and organic materials, utilizing waste product from Clay’s book manufacturing in Suffolk. She has taken this book waste to San Patrignano in Italy and worked alongside the community to weave fabrics mixed from book waste, waste from San Patrignano and donated pre-production waste from mills in Italy. San Patrignano is an education and rehabilitation programme for people with drug dependency that teaches traditional Italian craft and a sense of community. RÆBURN will continue his pioneering work of re-using military fabrics and de-commissioned parachutes to create iconic outerwear.

In the Designer Showrooms, Adam Jones will showcase his up-cycled fabrications reminiscent of punk, using beer mats, vintage tea towels, blankets and ribbons pieced together and Phoebe English shows her latest collection which is entirely ‘made in England’. Ahluwalia Studio launched by London-born Priya Ahluwalia a 2018 graduate from the MA Menswear Course at The University of Westminster and the winner of the H&M Design Award 2019 will be doing an installation in the Designer Showrooms highlighting her dual Indian-Nigerian heritage and exploring the life of second hand and dead stock clothing, using textile techniques to give them new life.

LFWMen’s

Related articles:

LFW Men’s SS19 – Day 4

LFW Men’s SS19 – Day 3

LFW Men’s June 2018 Street Style




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