5 Ways To Promote Your Label Over Christmas
Christmas, the season to be jolly and make the most of the season’s sparkle and glamour – particularly if you are looking to boost sales and see your earnings double or even triple. Christmas is the ideal time of the year to use your savvy marketing skills and make the most of increased consumer spending. No matter the size of your company, or the market in which you operate, you should be making sure that you profit to the maximum from this time of the year. Promoting your label is easier than you might think. So if you are feeling stuck for inspiration, read on to find out how these five ways can help your business.
Sparkling Social Media
More and more brands are upping their digital presence, using social media to boost engagement with customers and awareness of seasonal promotions. From Facebook to Instagram, social media is a key tool if you are looking to promote your label during the festive season. Start small; you could consider scheduling a daily tweet so that customers know which products are on offer. You could also consider running a social media ‘advent calendar’, revealing a special offer or promotion for certain products on a daily basis.
If your website landing page isn’t given a bit of seasonal cheer, then you are missing out. Grab your customers’ attention by adding some lighthearted graphics or imagery to celebrate the Christmas period. It’s a sure way to make your label stand out, and get recognised; however, make sure you don’t go too over the top. You may also want to add a ‘Christmas’ tab if you have any Christmas-themed products available.
What better way to promote your label than by sending a seasonal surprise in the post? Companies such as Zazzle offer a range of custom designs, meaning you can send a special message out to your customers and even suppliers. Christmas cards are a great way to engage with your consumers who perhaps aren’t such avid followers of social media. Not to mention, a beautiful bespoke card, with your company’s message, will look great on any mantelpiece.
This is also a great way for employers to show their employees that they care. A little ‘Season’s Greetings’ and ‘Happy Holidays’ can go a long way when it comes to uplifting employee morale with Christmas spirit.
Christmas wouldn’t be Christmas without a memorable, fun advertising campaign. From Christmas radio jingles to firm favourites from companies such as Marks & Spencer and John Lewis, an advert is an effective tool to promote your label. Television is a powerful tool, particularly around this time of year when the nights are long and dark. Don’t overlook advertising for promoting your brand.
Everyone is on the lookout for a good deal, or giveaway, in the run-up to Christmas. It can be a very expensive time of the year for most families, so people are much more likely to get involved in brand giveaways or seasonal competitions. This is a great tool to boost label awareness and gather information from potential customers too. So if you want to gain new leads, and increase your customer base, then make sure you consider a giveaway that’ll help your customers spread Christmas cheer this year.
From sending Christmas cards to planning giveaways and a social media schedule that would make Rudolph jealous, be sure to have a marketing strategy in place if you want to promote your label this Christmas time.