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For those unfamiliar ‘trend forecasting’ or ‘trend prediction’ is a bit of a mystery. Visions of crystal balls and gazing up into the stars come to mind but this new book is about to explain how it’s all done.

fashion trend forecasting cover

Entitled ‘Fashion Trend Forecasting’ Gwyneth Holland, a trend forecaster, consultant and lecturer, has joined forces with Rae Jones, a footwear & accessories specialist, brand founder and lecturer, to explain in book form how trend forecasting works. From initial research that spans the cultural spectrum, to concrete idea and, eventually, real product. Illustrated throughout with insights and interviews from practising trend forecasters and industry insiders, Fashion Trend Forecasting an invaluable guide for fashion students and practitioners, as well as anyone with an interest in how trend forecasting works.

This 160-page book brimming with visuals is published by Laurence King and is available from the 24th July retailing at £17.99.

ISBN 9781786270580

www.laurenceking.com

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