Ezinma Mbonu provides fashion students with a practical approach to successful research with her new publication Fashion Design Research…

Broken down into the key areas of research, each chapter works to seamlessly guide students through the plethora of information available today. Help is on hand to demystify questions on how best to make use of resources, guidance on specific fields of research; Market, Information, Creative, Fabric and Colour, what to do once primary and secondary research exercises are complete, the final preparation and strategising of a portfolio, and, often the most difficult of all, where exactly to start in the first place.

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Fashion Design Research is peppered with case studies throughout, and features: Dominic Louis, MJM, Alice Palmer, Dilys Williams, Bless, Anne Valérie Hash and Erdem. With 
a complete glossary, list of resources and further reading cited, together with visuals and quotes from both professional designers and students, this really is a useful tool to inspire at every stage of student research.

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“Research is essential to fashion design. Innovative design is the result of strong investigative research undertakings. The intention of this book is to unpack the research process by focusing on the core elements that you will need to engage with as a fashion student to ensure that you develop your ideas creatively and thoroughly.” - Ezinma Mbonu

fashion design researchEzinma Mbonu is currently Senior Lecturer on the BA (Hons) Fashion course at UCA Epsom. She studied Fashion Womenswear at Central Saint Martins and completed her MA in Fashion at the Royal College of Art, going on to produce her own fashion label. She has also completed an MA in Social Anthropology at Goldsmiths College.

Fashion Design Research by Ezinma Mbonu has just been published by Laurence King in paperback  £19.95