Going that one step further with advertisements is called ‘branding’.  Its not just about the product, it’s about what the product offers the audience.  There are benefits to be sought.  With cosmetics companies, they’re not just selling beauty products; they’re selling the hope of making yourself more beautiful.  If you want to think of how it applies to fashion, we’ve got a couple of contemporary examples.  Ellen von Unwerth brands Miss Sixty as funky but deliciously femininely sexy.  Terry Richardson and his approach to Sisley shows that not only is the clothing super sexy and super cool, but there’s a whole lot sexy fun going on. "Look at all the funky, kinky fun we're having... you are so TOTALLY missing out on..."

Fashion editorials get published in one magazine.  Ads for products get published in almost all magazines simultaneously.   That really is where I ultimately want to take my own photography.  Not just to take the clothing and accessories and get it published in fashion editorials in magazines, but to go that one step further and work to create a product brand.