| How to Hang onto Your Customers During a Recession |
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So we've hit a recession, but it doesn't have to be all doom and gloom if you're a designer or small business with a little budget. There are lots of things you can do to keep your customers from disappearing off the radar and into the wilderness. In the first of a mini series of articles on how marketing and PR can help you through these tricky times, Director of Gossip PR, Amy Hutson gives Fashion Capital readers the lowdown on e-newsletters. E-newsletters are a fabulous marketing tool to use, especially for customer retention which is even more important during times of financial unstability. Were you aware that it's five to thirty times cheaper to get repeat buys from current customers than it is to get new customers? And done effectively, e-newsletters are a great tool for keeping your brand at the forefront of your customers mind. Not only this but they can increase visitor numbers to your website or shop and improve your contact database and sales. They are also pretty cheap to send out - free if you can design them yourself and know your e-marketing law. If not, try hunting down an email service provider who you can send out your e-newsletter through. To access the full article you will need to become a FashionCapital member. FashionCapital membership section will give you full website and data access as well as essential industry services specifically developed to maximize the growth of your business.
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