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This Morning’s Perfect Party Dress Competition

FashionCapital was delighted to work in unison with ITV1's flagship daytime show and leading departmental store John Lewis on an exciting competition which was launched on the popular daytime TV show this autumn.

The Perfect Party dress has now come to an end with the public voting for their favourite dress out of the final three. A huge congratulations to Stephen Arthur whose stunning red, floor length dress won the public over and is now being produced in the Fashion Studio to be sold across selected John Lewis stores.

JOhn Lewis

Take a look at the footage here:

Judging the competition were Amy Molyneaux & Percy Parker of fashion label PPQ; Jo Hooper, Head of Buying, Womenswear at John Lewis and This Morning’s Fashion expert & stylist Faye Sawyer.


Amy Molyneaux & Percy Parker of fashion label PPQ

The brief was:
To design a dress that fits well, and fits the brief of a party dress. It must make the wearer both look and feel good and appeal to a range of ages/sizes.

Affordability – the dress will need to follow the requirements to be mass produced and be appropriate for sale in high street retail store.


Saleability – Must be suitable for the current fashion market and to be sold in John Lewis.

The Winning Dress

ITV Perfect Party Dress PDF Print E-mail

If you were aware, ITV's This Morning came here to our Fashion Studio to film their Perfect Party Dress competition in collaboration with John Lewis!

AlvaForms Chosen For ITV This Morning’s Perfect Party Dress Design Competition PDF Print E-mail

SEPTEMBER 2012: Apparel fit and size expert Alvanon, is delighted to announce that its market leading technical fit mannequins have been selected by ITV’s popular ‘This Morning’ magazine programme to ‘fit’ the final designs in its ‘Perfect Party Dress’ competition. 

ITV's This Morning Launches Design a Dress Competition with John Lewis PDF Print E-mail

Official press release



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