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Home >> Learning >> Career Advice >> How Designers Should Work With Photographers
How Designers Should Work With Photographers
One of FashionCapital.co.uk's familiar photographers; Andy Espin provides top tips for designers working with photographers to achieve maximum impact.


Fashion Photography


Plan the shoot

·         Timing.  Try to plan the release of your new collection around important events such as trade shows.

·         Think of a concept to base the shoot around.  What backgrounds, props and colours make your designs look best?  How do other designers advertise to your core market?

·         Choose good models.  Models who can pose consistently and intelligently can really lift a shoot and help provide that extra 'pop' to a picture.

·         Hire an MUA and hair stylist.  Both of these people will help create a professional image.

·         A well-connected photographer will be able to quickly put together a professional team of creatives to support your vision.

 
Fashion Photography

The shoot day itself

·         Use a studio.  A good photographer will know of a range of London (and around the UK).  Studios are expensive (often £150-£300 a day) but provide a range of background colours to suit your clothes and space for the hair and makeup team to work in.

·         Storyboard your ideas to help manage the studio time effectively.  Aim for two styles - simple full-length pictures  showing all your designs clearly and more artistic pictures for your website homepage, marketing flyers and large banners for trade shows etc.

·         If the photographer uses a fully digital workflow, you can get instant feedback on how the shoot is progressing, and make changes accordingly.  This gives you the confidence that your time and money are being used effectively.

·         Don't bring too many people.  Photo shoots can attract 'hangers on', and yet are busy and cramped affairs, and only those absolutely essential should attend.

 
Fashion Photography

After the shoot

·         Retouching.  Ensure the photographer offers a retouching service, as this helps show your designs in the best possible way.

·         Promotion.  By now, you will have invested a lot of time and money in creating some very strong images.  Can you maximise payback here by offering these to fashion websites and magazines as editorials etc?


Fashion Photography



by Andy Espin
 
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