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Brilliant Inc. Press Launch
Walking into the Brilliant Inc boutique in Duke of York Square, just off the Kings Road, is like walking into a sparkling sweetshop.
Opulence and glamour glimmer from all sides and your blinded for a second until a charming PR offers you a glass of champagne.
Looking at the sparklers that scream buy me next to their price tags its hard to believe that these are not Real Diamonds. These are simulated diamonds and they are stunning.

Brilliant Inc
brilliant inc
Brilliant inc

Looking at the price tags is far less depressing than the average jewellers, the simulated nature of the diamonds means that they are cheaper to produce. The are perfectly cut, unflawed and as hard as natural sapphires. I am instantly drawn to a heart of the ocean style pendant, but its the matching ring that steals my heart. I try it on and instantly I am transported to the red carpet, then to the (pre-disaster) titanic and lastly to the halls of Versailles. Let me eat cake!

Ok so I may have over reacted. It wasn't a proposal or a million pound, billion carat diamond, buts close.

There's something about the almost affordable prices, the shiny shiny glisten and possibly the champagne bubbles that makes these accessories utterly gorgeous.

Of course let's not forget the huge selection of necklaces, bracelets and earrings as well as the rings.

Brilliant Inc

The other thing that grabs you is the range of styles. From antique-ee gold set tear drops to the modern platinum creations that could pass for art. The jewell encrusted chokers to the dainty subtle bracelets.

There's not much else I can say except this - This bling is 'the smart girls best friend'; beautiful and affordable.

 
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