Press releases are a proven and helpful way to provide your target audience with both useful and reliable information within a timely manner. Although, in thought, the elements of writing a press release seem typically straightforward and brief, being able to actually write one that manages to capture the attention of many magazine writers, buyers and newspaper reporters requires a revised, and well planned out press release format and a lot of writing practice.

TIp 1

Establish what your topic is going to be and how it relates to any fashion-related media. You must consider what types of media you will be sending the press release out to, and congregate the most valuable information in regards to your topic whilst never forgetting the main focus of the press release.

Tip 2

You must guarantee that your press release is kept to a straightforward format. You must make sure that you highlight the most important elements of the company and/or product that you are writing about, whilst keeping the press release brief, yet informative. Typically press releases are no longer than one page so you must be as concise as possible.

Tip 3

You must begin your press release with the words “FOR IMMEDIATE RELEASE” or “RELEASE DATE IMMEDIATE” typed up in capitals on the top left hand side of the page. On the right hand site of the page you must write which type of press release it will be (consumer or trade) along with the date below, also in capital letters.

Eg: CONSUMER RELEASE 1

FE/AP/01

2/08/10

Tip 4

You must have a captivating headline at the forefront of the press release that will capture the readers attention, you must make sure that the headline is bold and centered. Also, written in a smaller font, add a sub-headline that contains the most important facts about the press release topic, this will add curiosity to the press release.

Tip 5

When writing a press release you must ensure that your first paragraph includes all the primary information about the news topic. This must include the informative who, what, where and why structure. You must be informing, but entertaining at the same time with your writing. Try to write these facts in an intriguing manner, this will arouse the attention of the reader and conclude in them reading further.

Tip 6

Throughout the rest of the press release you must include relevant details about the topic, these details must be something that make the company or product unique and special to the fashion industry. All press releases are on a time limit, so you must make sure that all information provided within the press release is recent and up-to-date, as well as being from a reliable and credible source.

Tip 7

Once you have completed the main body of text for the press release, state this by inputting -Ends- centered in the centre of the page to indicate that the press release has finished. You must then follow up with a ‘Notes to editors’ section, this will include key points in regards to the company or product such as launch dates, or more personal information about the product or company.

Tip 8