The New Era Cap and Katie Eary

Katie Eary's designs are different and interesting and when launched some seasons back they highlighted a growth and a fresh take on something that that was mainly associated with or around sport. Copying animal prints such as snake skin Eary's creations added a bit of bite to something old. Fashionably it became loved once more and so everyone else grabbed onto it socially.

More important than Eary perhaps is New Era's ability to evolve from just making NY Yankies Hats to instead identifying more of a unique style to their products. The company just passed its 90th birthday as producer of the globally famed NY Cap, as a business dealing with fashion its survival has to have been down to diversifying its products and gaining wider appeal. The company uses the likes of musician Pharrel as one of its ambassadors today compared to when originally just NY baseball players promoted the cap. While true, Eary brought it to the catwalk in a revamped image, it was New Era who brought it to the street once more. Recently collaborating with Marvel comics to produce superhero themed hats the company is keen to diversify. While some call the hats cheep and tacky the fact remains that in the last few years they have risen to becoming one of the most successful accessories on the market for younger men.

A hate that's different but still holds the same style and look it originally had is in a way what fashion is about. As a society were always using the old and making it into something new. Why would this be any different? It’s become a statement peace that isn't just linked to gangs but is more about the fun and creativity that fashion is about for those who are non-cynical.

By Phillip Pitt

Contact - menswear@fashioncapital.co.uk 

Follow on Twitter - http://twitter.com/#!/phillipphonix

Follow on Tumblr - http://philscreativelywriting.tumblr.com/