I on the other hand have found the perfect way to give catwalk looks for men with out using any make up.

As a species, humans, like all other beings, are born naked; we always have and always will. It’s not till later that we add the rest, figuratively dragging ourselves up for one another. We see childhood as our most beautiful days, our memories from that period are often thought of as very precious, yet despite all this innocence, it is interesting how we, as a society, can see our youth coinciding with our sexuality and the power that derives from it.

It could be said that in childhood we are innocent to the aesthetic regime taken on by our parents, who look at us with such age in their eyes. It’s not until we’re older ourselves, that we begin to notice the age in our own eyes, and it seems that youth is elsewhere. Normal pressure to comply with gender norms happens when we ourselves conform to gender roles, in order to receive social approval and avoiding social disapproval at all costs. This sadly means that many men fall flat when it comes to having a more than often needed beauty regime. I, on the other hand have found the perfect way to give catwalk looks for men with out using any make up. I must admit I do have a lot of brand loyalty when it comes to cosmetics.

For your hair use Aussies 3-MINUTE MIRACLE FRIZZ REMEDY - DEEP TREATMENT shampoo and their 3-MINUTE MIRACLE RECONSTRUCTOR Conditioner. (Now if you have recently dyed your hair blond for the spring\summer I suggest that you allow your natural oils in your hair to strengthen over a week or possibly two, this is achieved by just using conditioner and not shampoo)

For styling hair use Dax Original, this can be used to bring out the natural wave pattern in your hair, along with spiking and sculpting your desired look. (ref the look at he start of this article)

When it comes to moisturising your face, apply as much moisture back in there as possible! I suspect that many readers are fellow city dwellers and that you understand me when I say how dry our skin can get through city life. I find that Fructis from Garnier is always very affective for cosmetics, taking into account the price bracket they fall under. The most effective product to get the spring skin look is Garnier Nutritioniste Skin Renew Daily Regenerating Moisture Face Cream. Skin Renew moisture cream is right for you if you want a daily solution for deeply radiant skin with a more even tone and a smoother texture.

By Patrick Challenor - LifeStyle

Contact - menswear@fashioncapital.co.uk