This September saw the long awaited launch of Topman's début fragrance and grooming range. After five years of deliberation Topman chose to work independently alongside industry nose and creator of Agent Provocateur Parfum – Azzi Glasser.

This smart move means that now you wont only be well dresses by Topman you will have the newest accessory from their already extensive catalogue. This fragrance will add to the sense overload you already feel when you shop in a Topman store. Launching Exclusively in Topman, Oxford Circus and Selfridges Department Store, they then went nation wide to all boots and remaining Topshop stores country wide.

The range offers a selection of products -

• Two Eua De Parfum Fragrances – 16 & 27

• Hair Putty

• Body Wash

• Deodorant

• Body Spray

All of the products in the range carry the distinct 27 fragrance.

‘I WANTED TO CREATE FRAGRANCES THAT WOULD REALLY STAND-OUT IN TODAY’S CONGESTED MARKETPLACE AND FOR ME IT IS ESSENTIAL TO HAVE THE BEST QUALITY OF INGREDIENTS THAT CAN REPRESENT THE BRANDS PERSONALITY AND LEAD THE HIGH STREET. THIS WAS CHALLENGING IN SOURCING THE PERFECT INGREDIENTS TO FIT THE TWO CONCEPTS FOR MEN, AND DESIGNING AND TOOLING ALL THE COMPONENTRY THAT WILL VISUALLY PORTRAY THE COOL AND EDGY IMAGE OF THE TOPMAN CONSUMER. WE HAVE DESIGNED A PRESTIGE BRAND IN FRAGRANCE AT AN EFFECTIVE AND ALLURING PRICE POINT.’ AZZI GLASSER – PERFUME DESIGNER

By Christopher O'Reilly