The Competition Details:

The competition winner will participate in a collaborative design project with ASOS, Jessica Ogden, The South African Government and Haringey Council.  The project will see fashion designer Jessica Ogden design a capsule collection which will utilise the beading skills of the "Rainbow People" of the Soweta area of South Africa.  Jessica Ogden has long been renowned for her work with traditional craft techniques and the incorporation of hand made features.  Applicants will be asked to provide evidence of extensive research into Sikhula beading and design a garment that would incorporate the bead work.  It is also expected that an understanding of Jessica Ogden's work be demonstrated in the final designs.  Up to three sketches may be submitted and one design will be will be selected and will be incorporated and produced as part of the capsule collection.  The winner will also be given a six month placement at ASOS, with the specific remit of working with Jessica Ogden on the realisation of the project.

‘We will be looking for innovative designers to create a selection of brand new garments that uses the beading and embellishments from the crafters in the townships. This project is for anyone with a sense of fashion and is a national first for all concerned.'

-Asos.com

Hints:

If necessary download the fashion template as a guide to help you with proportions (click here for template). Using colour and showing detail are always a good way to present your ideas. Take a look at the South African craft examples for ideas of detail work; (click here ) however remember the more research you do the more in depth your design will be.

To enter International Fashion Fusion competition you must:

• Be aged  15 years old and above
• Be currently unemployed and legally allowed to work in the UK
• Be fluent in English
• Complete a registration form
• Submit your entry before March 26, 2010 complete with sketch and 200 work description of your design.
  
  

What you need to do to enter:

**Email all details below to leith@fashion-enter.com This email address is being protected from spam bots, you need Javascript enabled to view it before March 26th, 2010.

• Complete a registration form (click here to download registration form )
• Design an innovative garment including South African embellishments suited to your garment
• Write a 200 word description about your design
• Use the images of South African craft below for ideas
• Read the Terms and Conditions (click here to download )

The Prize:

Ten Finalists

• The opportunity to have your design produced and sold on Asos.com
• Your designers profile on FashionCapital.co.uk
• Business support and advice to encourage growth of esigners collections
• A year subscription to the UK’s largest fashion hub, FashionCapital.co.uk

First Prize

• A six month apprenticeship/work placement with leading top design label Asos.com
• Your design to be produced and sold on Asos.com
• To attract press and PR a profile spot on  UK’s largest fashion hub, FashionCapital.co.uk
• Business support and advice to encourage growth of designer collections
• A year subscription to the UK’s largest fashion hub, FashionCapital.co.uk
• Trip to Paris to work along side Jessica Ogden

The competition has recently received press from Tottenham Journal click here to view .

View examples of South African Craft by clicking here.